Business Stripped Bare


Business Stripped Bare: Adventures of a Global Entrepreneur, by Greg Tingle


If RB can do it, so can you. Inspirational, real, credible and giving of heart and spirit. Learn, laugh and overcome the odds with the living legend himself. If you read one book if your life, make it this one.

 

Random House Review

Richard Branson's first new hardback in 10 years, Business Stripped Bare is hot off the press and in bookshops now! It's full of brand new content in which Richard shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world's biggest superbrands, how he plans to change the course of the world's rivers to cut carbon emissions and which businessmen Branson most admires. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

 

Press Release

Richard Branson - Business Stripped Bare
Adventures of a Global Entrepreneur

Secrets of success from the world famous businessman


‘Whether you are starting out in business or running the biggest multinational in the universe, there are some common themes that can be applied. There is a plethora of business books out there on the shelves. I see them in the airports and some look rather tedious and dreary. To be perfectly honest, I seldom read any of them. Life is too short to read tomes written by passive observers. Business is about taking action.

What I’ve found is that there is no single prescription for running a successful and intrepid company. There are a lot of ways of doing it. My views have been formed over more than forty years in the white heat of daily, unfolding business life. And, for the first time, I am going to share some of the gems.’ Sir Richard Branson

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson’s Virgin Group has become one of the most successful and recognised brands in the world. In Business Stripped Bare, Branson shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world’s biggest super-brands, how he plans to change the course of the world’s rivers to cut carbon emissions, what Tesco learned from Virgin, and which businessmen around the globe Branson most admires.

Combining invaluable advice with the remarkable inside stories of Richard’s greatest achievements, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business.

Richard has also launched his own online blog to coincide with the publication of the book. Over the coming weeks and months he will share his business wisdom, give you an insight into how he's built the Virgin Group and he'll be inviting other entrepreneurs to add their own views and tips. Plus there's space for you to ask questions and contribute your own views.

You can buy Business Stripped Bare now by clicking here and the book is also available in eBook format for the Reader from Sony.


Contact: Natalie Kitcher, Headstream PR
Direct tel: 023 80 827 396
Email: Natalie.kitcher@headstreampr.com

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