Stripped Bare: Adventures of a Global Entrepreneur,
by Greg Tingle
If RB can do it, so can you. Inspirational,
real, credible and giving of heart and spirit.
Learn, laugh and overcome the odds with the living
legend himself. If you read one book if your life,
make it this one.
Branson's first new hardback in 10 years, Business
Stripped Bare is hot off the press and in bookshops
now! It's full of brand new content in which Richard
shares the incredible truth about his most risky,
brilliant and audacious deals. Discover how he
tried to take on one of the world's biggest superbrands,
how he plans to change the course of the world's
rivers to cut carbon emissions and which businessmen
Branson most admires. Whether you are an executive,
an entrepreneur or are just starting out, Richard
strips business down to show how you can succeed
and make a difference.
Branson - Business Stripped Bare
Adventures of a Global Entrepreneur
of success from the world famous businessman
you are starting out in business or running the
biggest multinational in the universe, there are
some common themes that can be applied. There
is a plethora of business books out there on the
shelves. I see them in the airports and some look
rather tedious and dreary. To be perfectly honest,
I seldom read any of them. Life is too short to
read tomes written by passive observers. Business
is about taking action.
I’ve found is that there is no single prescription
for running a successful and intrepid company.
There are a lot of ways of doing it. My views
have been formed over more than forty years in
the white heat of daily, unfolding business life.
And, for the first time, I am going to share some
of the gems.’ Sir Richard Branson
From its creation as a mail-order record company
to the literal launch of Virgin Galactic, Richard
Branson’s Virgin Group has become one of
the most successful and recognised brands in the
world. In Business
Stripped Bare, Branson shares the incredible
truth about his most risky, brilliant and audacious
deals. Discover how he tried to take on one of
the world’s biggest super-brands, how he
plans to change the course of the world’s
rivers to cut carbon emissions, what Tesco learned
from Virgin, and which businessmen around the
globe Branson most admires.
invaluable advice with the remarkable inside stories
of Richard’s greatest achievements, Business
Stripped Bare is a dynamic, inspirational
and truly original guide to success in business.
has also launched his own online
blog to coincide with the publication of the
book. Over the coming weeks and months he will
share his business wisdom, give you an insight
into how he's built the Virgin Group and he'll
be inviting other entrepreneurs to add their own
views and tips. Plus there's space for you to
ask questions and contribute your own views.
can buy Business Stripped Bare now by clicking
and the book is also available in eBook
format for the Reader from Sony.
Contact: Natalie Kitcher, Headstream PR
Direct tel: 023 80 827 396
Branson official blog
Group of Companies