Google Leave Australia and What That Implies?
the changes introduced to the Australian legislature
which forces the platform to pay publishers for clicks,
there is a significant chance that the tech giant
will leave the country completely. But, what happens
if Google is to leave Australia?
this is not just a single website, but a range of
services, Australian citizens and residents are at
risk of losing a set of services:
2. Maps and Location services
3. Cloud storage
4. Documents and office tools
5. Payment services
while these are services that most Aussies use daily,
they are not impossible to exchange for similar ones.
Additionally, there is the question of China as a
country that is already for a decade without the giant.
is certain that losing Google will put a strain on
many companies and small businesses in the country.
But, either Australians can switch to existing Western
Alt Tech, make something on their own, or see an increase
of products from China that compete in the same sector.
It or Won't It?
it comes to the exit, the ball is in Google's court.
They can either pay for the required services that
are used in the country or even ban Australian publishers
from the platform to accommodate the law.
it seems that Google's
poker face is slipping on the subject as the Company
has not yet reacted with certainty about leaving the
large island nation.
issue is that the laws introduced in Australia are
not unique. The Republic of France has made similar
changes to their laws and Google was more than accommodating
to pay what was required in Europe.
the question is if the same math will work down under?
on Global Businesses
leaving the country doesn't only influence the local
terrestrial businesses, but may also impact those
that are focused on Australia and work globally. Entertainment
and art are probably the first to experience problems,
as they do most of their business over the search
have taken the advantage of the rising gambling market
and have been making good progress in attracting both
local and foreign players. That would be impacted
if no one can find them online.
additional downside to this effect is the lower probability
for investments of global companies into the local
market and economy. While Australian companies will
be visible on Google worldwide, there will be a diminished
local demand for services that can't be easily found.
Issues for Local Small Businesses
are special. The local culture may seem quite English
on the facade, but someone visiting the country will
quickly notice the rugged individualism of the settling
Westerners mixing with the Aborigine ways, such as
the Bun and the Woi in Melbourne.
top of that add the plethora of influences from those
who came in later, including people from all over
the Planet. This gave rise to fascinating small businesses
that are the reflection of these influences.
instance, there is the remarkable Duke's
Coffee that sources exquisite organic and free
trade coffee from all over the globe to roast it into
midnight fuel for the IT industry in Melbourne and
they will probably be found by using any search engine,
such businesses would be impacted if it becomes impossible
to search their location while on a bumble back from
for Individuals and Creators
the biggest issue when it comes to Google leaving
Australia is the fact that local creators and individual
businesses that don't have the infrastructure to market
elsewhere will hurt. This is especially the case for
those who work exclusively online.
such example is souvlakiforthesoul.com,
the best Greek food cooking blog outside of Greece
itself. If the tech giant leaves the country, it is
possible that those googling the recipe for the best
milk pie ever (galatopita) won't be able to find his
creators will have similar problems. And, unlike larger
companies that will have enough funds and know-how
to switch to other platforms and continue business
as usual, small creators won't have all of these resources.
are Other Options
Google and its services are very good, they are not
unique. The same services may be provided by others,
and for some, you don't even need to dip your toes
into Alt Tech.
instance, online maps can be provided by Apple to
a similar degree that they are used in Google Maps.
And with more than 37% of Aussies already using the
system, it won't be a hard switch.
for the search engine, there are large options like
Microsoft's Bing or better options like DuckDuckGo
that can be used instantly.
cloud computing might be an issue for many individuals
and companies, but there are many companies out there
who are more than willing to step in if the service