Rohan Herbstreit - Ringside Consulting & Wrestling.net.au
29th May 2003
background is in I.T, I have a Computer Science &
Software Engineering degree - but a passion for "sports
did you get or make your "break" in media
and reporting on the wrestling business?
first started a website whilst learning web development
at uni, with a huge interest in wrestling I created
a very basic wrestling site and called it "WWF
Down Under". From that it was just a very slow
process where it grew and grew and started serious
reporting when running a show on community radio titled
"wrestle lounge". I never really got a "break"
as of such it was just a very slow growth.
was your first exposure to pro wrestling?
first ever live show I witnessed was "WrestleRiot"
at Festival Hall in the early '90's. And never attended
another live show until March 1997 in the states which
was the WCW Superbrawl 7 PPV in San Francisco. In
1998 I was invited along to a local show in Melbourne
through the radio show and attended local shows quite
regularly after that.
and how did you get Wrestling.net.au , formally known
as WWF Down Under, to fruition and the success it
guess the move to wrestling.net.au was a natural progression.
I really wanted to get the domain "wrestling.com.au"
to focus on all things wrestling and not just WWE
related news. wrestling.com.au was already taken so
the next best was wrestling.net.au. I think wrestlingnet
has really started to grow on people, and is much
easier to remember than wwfdownunder ever was. Plus
"WWF" technically doesnt exist anymore,
so that was a major reason why we changed it.
are your aims and objectives?
guess the aim was to become the premier source of
wrestling news in Australia, and very slowly thanks
to the help of many many people and our loyal visitors
we have have been able to achieve that. I don't know
what our next step is, with the business always going
through highs and lows, I guess you never know whats
around the corner.
tough question, a few years ago it would be the passion
to make the site the best as possible, and to compete
with the other Australian sites, but now I think its
just the passion to take the site further and
cement ourselves as being a reputable news source
for wrestling in Australia.
do you like most about pro wrestling, which today
as more often referred to as "sports entertainment"?
psychology and story telling of a match really draws
me into it and always has. People say you either love
wrestling or hate it, and I think being able to be
captured into a match, as opposed to watching for
the hell of it is the main difference between fans,
marks and non-fans. But definitely the story telling,
promo's and production are something I really watch
carefully and enjoy as a fan at the same time.
many website visitors does your website attract?
between 20,000 and 40,000 per week. The site was cooking
over the Global Warning period in 2002.
many subscribers does your newsletter have?
newsletter(s) combined have just over 5,000 subscribers.
kind of complications, if any, were there when you
made the transition from Wrestling Down Under to Wrestling.net.au?
few technically issues are still being ironed out,
but overall it was a pretty smooth transition.
are the biggest compliments you have received about
your website, and what you have done to assist pro
wrestling in Australia?
and a few celebrities have sent in complements on
the site which was great. In regards to pro-wrestling
in Australia, I would like to think I have helped
contribute by running a successful product in the
you ever had any problems with domain name pirates
that you wish to comment on?
over the years we have had a few headaches, but nothing
giving away too much, how have you been able to make
your site a profitably entity, or is it more of a
"lose leader" to fund other aspects of your
like that term "lose leader"!, this year
is my 6th year of running the site and even now its
not a profitably entity. However that being said,
other business activities leading from and relating
from the site over the years have gone well, even
though they were not directly involved with the site
are your biggest supporters?
are so many supporters, from the big websites such
as Main Event, WWEVisual
and WWA, all the way
through to the Australian Pro
Wrestling Directory (cheap plug) and all the
Australian federations and sites, there have been
so many supporters over the years and every single
link helps. I have never spent a single cent on advertising.
many hours a week does your website take to maintain,
and how much assistance do you get?
many hours! The people that send in news, commentary,
posts news items and moderate the boards have all
been fantastic and make it easier on me to keep the
is your website design and development skill set?
(in other words, what code to your write and work
don't get the chance to really "show off"
on wrestlingnet so too speak, in fact I think wrestlingnet
is very basic and a little boring. But I have a solid
background in programming and generally use good old
MS Frontpage and Dreamweaver. My design skills are
slowly progressing but I like to focus more usability
media and wrestling media coverage have you received,
and how did it come about?
running wrestling shows we received quite a bit of
media coverage over a 2 year period, I had an embarrassing
photo published in the Herald
Sun newspaper when Shawn Michaels toured in
1998, and a few interviews in 2001.
the change in WWE / WWF policy regarding not communicating
with wrestling media effect you at all,or were you
already in deep enough with them already?
it didn't effect us as much as I thought it would,
I communicate mostly with Australian officials which
means I can cover the news about Australia in a larger
capacity. But as a side comment I think the "wrestling
media" is a very loose term and if the general/mainstream
media don't want to support or promote wrestling,
and the "wrestling media" are ignored then
it's definitely a negative for all involved. I would
have thought WWE would be after as much media as possible
- good or bad.
are your current projects?
working on a major sports site, but not able to mention
anything at the moment.
else would you like to share with our media and wrestling
I hope people are enjoying wrestlingnet, I really
think we have a great community of people from all
over the country communicating on the site, and I
thank everyone for their support over the years.
- 3rd December 2003
Pro Wrestling Directory
Park official website