BLUE CHARITY HANGAR BALL TO SWITCH OFF FOR EARTH
1st February 2008
Freeman to feature in Earth Hour campaign
through Sydney, Freeman turns out the lights in
support of Earth Hour
11 2008: Australian Olympic gold medalist Cathy
Freeman will feature in a new television Community
Service Announcement to support the global WWF-Earth
Hour climate change campaign.
CSA shows Cathy Freeman racing through the streets
of Sydney switching off as many lights as she
can in 60 minutes. Landmarks such as the Sydney
Opera House, the Harbour Bridge, and well- recognised
pubs, restaurants and hotels around the city are
seen going dark.
Freeman’s ability to capture the public’s
imagination is unparalleled. She captured the
spirit behind Earth Hour – that everyone
has a part to play,” said Andy Ridley, WWF’s
Executive Director of Earth Hour.
wanted to find a way of illustrating how much
of a contribution one person could make. Despite
a massive storm on the night Cathy managed to
turn off 6,399 lights in one hour,” said
advert was developed by Stephen Coll and Nils
Eberhardt at the Sydney advertising agency Leo
Burnett, who worked in conjunction with the production
company Caravan Pictures which is owned and operated
by brother sister team Ben and Emma Lawrence.
only had one person in mind from the beginning
- Olympic Gold Medallist Cathy Freeman. We presented
her with a unique challenge - how many lights
in Sydney could she turn off in one hour? She
accepted immediately. Cathy was fantastic to work
with. The Earth Hour cause is very close to her
heart and she generously gave her time,”
said Leo Burnett’s writer Stephen Coll.
a hectic two weeks, the production team performed
a minor miracle, recruiting a small army of volunteer
cameramen and producers, and securing access to
premises throughout the CBD including the Opera
House and Harbour Bridge. Dozens of Sydneysiders
volunteered their premises for the cause, with
the City of Sydney assisting with filming permits.
more information on Earth Hour, to pledge your
support or find out how you can get Earth Hour
happening in your city, go to www.earthhour.org
view the Earth Hour CSA featuring Cathy Freeman
go to: ftp://EHconfidential:firstname.lastname@example.org
still images from the CSA or to interview Andy
Kath Eggleston, WWF-Australia Press Office
T: +61 2 8202 1294 / 0408 408 562 E: email@example.com
On March 31 2007, for one hour, Sydney made a
powerful statement about the greatest contributor
to global warming – coal- fired electricity
– by turning off its lights. Over 2.2 million
Sydney residents and over 2,100 businesses turned
off their lights, leading to a 10.2% energy reduction
across the city. What began as one city taking
a stand against global warming caught the
attention of the world. In 2008, 24 global cities
will participate in Earth Hour at 8pm on March
29. Earth Hour is the highlight of a major campaign
to encourage businesses, communities and individuals
to take the simple steps needed to cut their emissions
on an ongoing basis. It is about simple changes
that will collectively make a difference –
from businesses turning off their lights when
their offices are empty, to households turning
off appliances rather than leaving them on standby.
WWF-Australia is part of the WWF International
Network, the world's largest and most experienced
independent conservation organisation. It has
close to five million supporters and a global
network active in more than 100 countries. WWF’s
mission is to stop the degradation of the planet's
natural environment and to build a future in which
humans live in harmony with nature. This is achieved
by working on the ground with local communities,
and in partnership with government and industry,
using the best possible science to advocate change
and effective conservation policy.
Hour was a campaign launched by World Wide Fund
for Nature Australia (WWF) and the Sydney Morning
Herald, inviting corporations, small businesses,
government departments, and individuals in Sydney,
Australia to switch their lights and other unnecessary
electrical devices off for one hour from 7:30pm
to 8:30pm on March 31, 2007.
Hour has many objectives including:
Being part of a 12-month campaign to reduce Sydney's
carbon emissions by 5%.
* Raising community awareness on climate change.
* Demonstrating that simple steps can be taken
to help reduce emissions.
individuals and 2,270 businesses registered their
participation on the Earth Hour website. Although
the event was focused on Sydney in 2007, people
from other Australian and international cities
to statistics provided by Energy Australia, the
event reduced electricity consumption during the
hour by 10.2%, and a poll conducted by AMR Interactive
estimates that 57% of Sydney's population participated..
AMR Interactive research is commonly relied upon
to claim that 2 million people took part in Earth
Hour. However, there appears to be some difficulty
reconciling this assertion with the claimed reduction
in carbon dioxide of approx. 25 tonnes, being
the equivalent of turning off only 200,000 televisions,
or around 400,000 60W light bulbs for the hour
to make Earth Hour an annual international event
are underway.  In May 2007, Lord Mayor of Sydney,
Clover Moore encouraged Mayors from other cities
to participate in Earth Hour. At present, according
to the 2008 calendar published by the Sydney Morning
Herald, the next Earth Hour will be held on 29
has been some criticism of Earth Hour including:
* In an analysis, David Solomon of the University
of Chicago Graduate School of Business argued
that "Earth Hour shows a decline of only
2.10%, statistically indistinguishable from zero."
This is one of the few statistical pieces of research
undertaken that has been critical of Earth Hour.
* Herald Sun columnist, Andrew Bolt, has been
extremely critical of Earth Hour reflected in
the number of topics devoted to this issue in
early 2007 on his blog.
* Journalist for the Australian, Caroline Overington
criticised Earth Hour saying it was a "monumental
flop", "the gains were negligible"
and that the Sydney Morning Herald gave up on
any "semblance of balanced reporting.".
It should be noted that both Bolt and Overington
work for newspapers published by the rival News
Limited, and that Andrew Bolt is openly skeptical
on global warming.
* An incorrect perception by some was that Earth
Hour would mean all lights switched off meaning
crime and safety risk especially in regard to
thieves, personal safety and road safety. This
was unfounded as all essential lighting such as
street and security lighting remained switched
on during Earth Hour.
* The ABC's Media Watch program highlighted what
appear to be questionable "before and after"
photos published by the Fairfax media (sponsor
of the event).
* Sydney Opera House
* Sydney Harbour Bridge
* Luna Park Sydney
* Coca Cola Billboard, Kings Cross
* Taronga Zoo
* Sydney Tower
reported that over 60 major companies participated
in Earth Hour including:
* McDonald's - switched off 90 Golden Arches in
* Woolworths - dimmed lights in 100 supermarkets,
60 liquor stores and 40 electronic stores.
* Commonwealth Bank - turned off all lights and
signage in 17 office buildings in the three CBD's
of Sydney. They also turned lights off in 30 Sydney.
* Colliers International
following musicians helped promote Earth Hour:
* Missy Higgins
* Cat Empire (Credit:
COUNTDOWN TO LIGHTS OUT IS ON AURORA!
In 2008 Earth Hour turns out the lights in at
least 12 cities around the world and Aurora the
Community Channel begins the countdown in March.
Want to be involved? It’s easy. At 8pm on
Saturday March 29, 2008 turn out all the lights
in your house and keep them off for the whole
hour. Tell all your friends.
Last year Sydney locals and businesses recorded
an impressive 10.2% drop in energy usage across
the city at the appointed hour - the equivalent
of taking 48,613 cars off the road for an hour.
In an effort to rally all Australians to get behind
the WWF (World Wildlife Fund) Australia initiative,
Channel dedicates the month of March to highlighting
the effect of climate change on our planet and
will bring you all the events leading up to lights
Plus Aurora will be screening daily tips on more
easy changes you can make to help contribute towards
halting climate change.
For more information on Earth Hour go to www.earthhour.org
HOUR 2007 @ BONDI BEACH
Turn Off Your Lights & Turn On Your Rhythm
Saturday 31st March
7pm for 7.30pm Start
Bondi Beach Pavilion Forecourt
BYO Candle, Drums and Percussion
(m) 0410 657 370
Hour Greg Tingle Profile
Wildlife Fund (Australia)
switches off lights - 31st March 2007
The Sydney Morning Herald)
famous icons switched off tonight as the city
embraced Earth Hour, an initiative designed to
highlight global warming.
Opera House, Sydney Harbour Bridge and Luna Park
all went dark and many lights in CBD buildings
were turned off, although a number of lights remained
actor Cate Blanchett described Earth Hour as a
an hour of active, thoughtful darkness, a celebration
of our awakening to climate change action,"
65,000 households and 2000 businesses committed
to joining Earth Hour, which is part of an effort
to cut the city's greenhouse gas emissions by
5 per cent in the next 12 months.
and dignitaries including Labor MP Peter Garrett,
Sydney Lord Mayor Clover Moore and federal Labor
leader Kevin Rudd attended a function at Mrs Macquaries
Chair and watched the city skyline go dark.
offered candlelight dining, while the Coca Cola
sign at Kings Cross was switched off for the first
time since it was illuminated in 1974.
lights, safety lights, road lighting on the city's
bridges and lights for public security were left
and sporting venue lights operated as normal.
Hour is an initiative of WWF-Australia and Fairfax
Media. It is hoped in 2008 Earth Hour will go
Blue Hanger Ball 2008
and the environment