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Entraction Latest Online Poker Network to Rebrand: Now Known as IGT Poker Network

Entraction is the latest online poker room to change its name, following quickly in the footsteps of the Yatahay Network, which announced earlier this month they would be rebranded as the Winning Poker Network.

Entraction’s name change comes as a result of the Swedish company being acquired by gaming manufacturer IGT for $115m last March. It will now be named the IGT Poker Network. It is currently the 14th largest Internet poker network in the world.

“This is the first show where we will be able to demonstrate the full range of products and services which our recent acquisition of Entraction has enabled us to do,” reads the official press release. “All Entraction products will be shown under the IGT brand … conference attendees will see how IGT’s poker network is a serious and competitive alternative for existing poker operators.”

IGT is looking to enter the US market shortly after applying for a license to operate in the state of Nevada, which passed a law allowing for intrastate Web poker rooms.

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IGT Goes 'All In' With Texas Hold'em Heads Up Poker(TM) at World Series of Poker

Poker Game's Mathematical Model Simulates the Operation of the Human Brain to Give Players Authentic Experience

LAS VEGAS, Nov. 3, 2011 - The over 150 million Texas Hold'em fans around the world will be hootin' and hollerin' at no longer having to wait in long lines to play the tables or lasso up a willing opponent with the debut of Texas Hold'em Heads Up Poker(TM) from International Game Technology (NYSE: IGT). Premiering at the 2011 World Series of Poker at the Rio in Las Vegas on Nov. 5-6, fans can now enjoy everything they love about Texas Hold'em - the strategy, bluffing and tells - in an interactive poker machine.

IGT's Texas Hold'em Heads Up Poker(TM) is the first poker game to use a neural net, a technology-developed mathematical model that simulates the operation of the human brain.
The advanced technology of Texas Hold'em Heads Up Poker(TM) recreates engaging behavioral nuances such as opponent "bluffing" and "thinking" in a scenario that's less intimidating than a live-table experience - making the slot machine inviting to all levels of Texas Hold'em players.

In addition to the innovative technology, a number of other features will have casino-goers strapping on their cowboy boots to test their skills against this highly individualized game:
Striking graphics and player-customizable options - including fun touchscreen good luck charms - will entertain and delight even the coolest poker players.

The Multi-Hit Stud Bonus game doubles the action and increases the player experience.
After the conclusion of a game, the "peek" feature gives the player the choice to see the opponent's cards - even if a showdown did not take place - giving the player insight as to how the opponent plays.

At this year's World Series of Poker, Texas Hold'em Heads Up Poker(TM)will be on display for players, operators and media to try on Nov. 5-6. IGT brand ambassadors will be handing out free play coupons from 4-6 p.m. on Saturday, Nov. 5, and from 10:30 a.m.-2:30 p.m. on Sunday, Nov. 6.

"Designed to bring all the thrills and high drama of live-action table Texas Hold'em to the slot machine format, players will want to put on their shades and pull down the brim of their hats to hide their tells when they saddle up to Texas Hold'em Heads Up Poker," said Eric Tom, IGT executive vice president, North America Sales and Global Operations. "This is a game that players of every level can test their craftiest bluffing strategies and Texas Hold'em skills against."

About IGT
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets.



IGT And Aristocrat Leisure: Gaming And Casino War, by Greg Tingle - 19th January 2011

G'day Yankies, Aussies, punters, casino and gambling millionaires, billionaires, legal eagles, politicians - one and all. The Australian VS American casino wars escalate once again. While many details of America's IGT (International Gaming Technology) VS Australia's Aristocrat Leisure legal situation remain sketchy, both companies remain in the spotlight, domestically and internationally, and remarkably Aristocrat's shares have continued to climb in the past few days. 'The Crat' is also gearing up for a massive national and international gaming expo itinerary, that should see them power ahead, if they can hold off potentially very expensive legal proceedings. Media Man and Gambling911 continue to apply the probe to Aristocrat and IGT, with just a dash of Party and WMS for good measure...

Readers will likely be family with both companies. IGT is widely considered the original and the best, and in recent years has expanded their online gaming arm known WagerWorks. Many of the world's leading online casinos such as PartyGaming's PartyCasino and Richard Branson's Virgin Casino carry the WagerWorks online games. Some of the most popular titles include Cleopatra, Monopoly, Wheel Of Fortune, Double Diamond, Elvis, Battle Ship and Da Vinci Diamonds, with Cleo holding the world's most popular online and offline slot of all time.

The gambling and gaming industry is known for its copy cats, trademark infringements and massive law suits, with "legal eagles" know to be very fond of the sector and its substantial payout jackpots!

This lawsuit situation between IGT and Aristocrat follows a long line of legal actions in gambling including PartyGaming VS WMS, Marvel Entertainment VS Cryptologic, Michael Jackson Estate VS "Michael Jackson Casino", Majestic Star Casino LLC VS "Majestic Star Casino" (online) and Vegas Pinnacle Entertainment VS Eskay SEO ("Belterra Casino Indiana")

Media Man's http://www.mediamanint.com Greg Tingle offered the following "The latest lawsuit from IGT against Australia's Aristocrat Leisure is not a surprise in my opinion. It's been a long time coming, with both parties being able to come to a mutually beneficial settlement to date. IGT is largely considered the world's most successful gaming machine manufacture, and some would say the original and best, of the modern era. Australia's Aristocrat has come under some substantial financial pressure in recent years, and this lawsuit action may very well add to this. The land based and online gambling community, legal and government sectors will be watching this one closely. My money is on IGT to win, but stranger things have happened. May the best brand win."

Press Release...

LAS VEGAS, Nov. 15, 2010

International Game Technology (NYSE: IGT) today announced the filing of a patent infringement lawsuit against Aristocrat Leisure Limited of Australia and its U.S. Affiliate Aristocrat Technologies, Inc., (collectively "Aristocrat") in connection with the sale and distribution of Aristocrat's gaming devices, including particularly Aristocrat's Viridian WS slot machines. The lawsuit comes after failed attempts to resolve the IP disputes between Aristocrat and IGT.

The lawsuit was filed in the U.S. District Court for the Central District of California. In the suit, IGT asserts that Aristocrat has willfully infringed and continues to infringe two patents directed to fundamental capabilities for authentication of gaming software:

U.S. Patent 6,620,047 entitled "Electronic Gaming Apparatus Having Authentication Data Sets"; and U.S. Patent No. RE 39,370 entitled "Electronic Casino Gaming System with Improved Play Capacity, Authentication and Security." "We filed this case because IGT's intellectual property is being knowingly and unfairly exploited by Aristocrat," said Robert C. Melendres, Chief Legal Officer and Corporate Secretary at IGT. "IGT is the world's leading innovator and creator of intellectual property in the gaming industry."

About IGT

International Game Technology (NYSE: IGT) is a global leader in the design, development, and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. SOURCE IGT

Share Prices: IGT VS Aristocrat (19th January 2011)...

International Gaming Technology

IGT: NYSE: IGT $18.75 USD -0.05 (-0.27%)

Aristocrat Leisure: 3.040: ASX (Australia Securities Exchange)

WMS: NYSE: $46.45; Change is 0.71 (1.51%)

Australian Gaming Shares Pick Of The Bunch: Aristocrat Leisure! (Hell Freezes Over)...

The best performing stock in the S&P/ASX200 was Aristocrat Leisure shares advanced 3.33% to close at $3.10.

Aristocrat Technologies Australia To Hit National And International Trade Show Circuit Big Time This Year; Positive Exposure May Boost Sales And Positive Buzz...

Trade Show - Date - Venue...

IGE 25 Jan 11 - 27 Jan 11 Earls Court, London, UK

Club Managers Association Australia (CMAA) Trade Show 28 Feb 11 - 02 Mar 11 Sydney, NSW, Australia

Hospitality & Gaming Australiasia (HGA) show 16 Mar 11 - 17 Mar 11 Gold Coast, QLD, Australia

National Indian Gaming Association (NIGA) 03 Apr 11 - 06 Apr 11 San Diego, CA, USA

Southern Gaming Summit 04 May 11 - 05 May 11 Biloxi, MS, USA

Great Plains Indian Gaming Show 16 May 11 - 18 May 11 Mystic Lake, Minnesota

Gaming Technology Summit 24 May 11 - 25 May 11 Henderson, NV, Las Vegas

G2E Asia 07 Jun 11 - 09 Jun 11 The Venetian, Macau

SAGSE – Panama City 22 Jun 11 - 23 Jun 11 Panama City, Panama

Australasian Gaming Expo (AGE) 21 Aug 11 - 23 Aug 11 Sydney, NSW, Australia

Oasis Summit 07 Sep 11 - 09 Sep 11 Las Vegas, Nevada

Global Gaming Expo (G2E) 04 Oct 11 - 06 Oct 11 Las Vegas, NV, USA

SAGSE - Buenos Aires 09 Nov 11 - 11 Nov 11 Buenos Aires, Argentina

TribalNet11 Conference 14 Nov 11 - 17 Nov 11 NV, USA

IGT Current News...

IGT to Showcase Future of Gaming at International Casino Exhibition (ICE) 2011 in London...

International Game Technology (NYSE: IGT), a global leader in creating the major games that players love and the casino network systems that improve the player experience, will display the latest groundbreaking casino games and network systems products, as well as innovative mobile and online offerings, at stand 3430 at the International Casino Exhibition (ICE) on Jan. 25-27, 2011. This year IGT will show how "It's a Whole New Game" by displaying a wide range of games for the casino floor and the interactive world at London's Earls Court Exhibition Centre.

"At ICE 2011, we are excited to show ICE attendees what makes IGT a world leader in gaming," said Craig Churchill, IGT's senior vice president of International Sales. "From the latest in slot floor technology to cutting-edge mobile and online products, IGT is dedicated to providing our international customers with the very best products and end-to-end networked gaming solutions to help them meet their operating objectives and deliver unparalleled player experiences."

IGT is known for delivering the most recognizable names in popular culture to the casino floor, and this year, the Company will display some of its biggest names yet. From an amazing Premium Products lineup, also known as MegaJackpots(R), to the new Core Player Affinity Suite, the big titles at ICE will confirm IGT's dedication to bringing thrilling moments to players.

Star Wars(TM) Droid(TM) Huntis set to become the most popular Star Wars casino game ever released. A well-researched understanding of what game elements excite players and a highly creative visual experience combine to deliver lively gaming action. The game comes complete with four galactic bonus rounds and a Premium Products top award.

The new Dirty Dancing(R) Slot features the iconic characters Baby and Johnny (played by Patrick Swayze and Jennifer Grey) in a game infused with nostalgia, famous songs and video clips. This Premium Products game includes a new Spin Magic feature that turns minor symbol outcomes into wilds.

At ICE 2011, IGT will be the center of attention with the show-stopping Center Stage Series. Offering operators the ability to refresh content with the latest high-impact games, the Center Stage Series will be on display, complete with incredible sound chairs, oversized screens, big bonuses and the biggest game titles for the casino floor.

Debuting on IGT's Center Stage lineup at ICE will be The Dark Knight(TM), which will be featured on the platform's 103-inch screen. Players can choose to play Batman or the Joker to immerse themselves in group and individual bonuses while enjoying the thematic film experience. Also joining the lineup will be American Idol(R) MultiPLAY video slots. This game delivers entertainment that is packed with action. The unique group play Audition Bonus includes memorable video clips and songs from the show.

IGT is changing the game again as it shows ICE attendees its award-winning game designs that bring skill to the casino floor. The new Reel Edge(TM) series of games was named Best Slot Product at the recent 8th Annual Gaming and Technology Awards. For the first time, spinning-reel players can stop the reels to attempt to create wins and use an arcade-style joystick to control the outcome of the 100 percent skill-based bonuses in the top box. On display from the Reel Edge(TM) series of games will be the vampire-inspired Blood Life(TM) and Red, White & Blue Falling Stars(TM).

IGT's Core games continue to offer an unmatched library of video and spinning-reel slots. And this year, the new Player Affinity Suite brings strong, recognizable brands to the casino floor that are sure to generate player interest. Among the new titles on display will be Ringling Bros. and Barnum & Bailey(TM) 5 Reel Circus(TM) and The Greatest Show On Earth(TM) games. Also joining IGT's Core games is the top-performing favorite Siberian Storm(TM).

IGT continues to lead the industry by providing the network systems products that create the competitive edge needed in today's constantly changing gaming industry. Adding to the award-winning sbX(TM) Experience Management system, IGT will show new Service Window applications that provide players with customized gaming experiences and operators with access to the extensive IGT game library.

IGT will display the most innovative online and mobile gaming products in the industry at ICE 2011. The recent announcement of the formation of IGT's Interactive Division shows the Company's ongoing dedication to building on the strengths that IGT already enjoys in the online and mobile gaming markets. With a combined total of 18 years of experience in the online and mobile industry, IGT's WagerWorks and Million-2-1 groups have been rebranded and merged into a single global division. Since 2005, IGT has handled more than $10 billion in online wagers, with more than 1.5 billion online transactions annually.

IGT will also debut the new online game Star Trek(TM)at ICE, featuring some of the most innovative bonus rounds ever seen in an online slot game. IGT's online and mobile offerings at ICE will also include the Company's successful iPhone(R) and iPad(R) games, with popular titles such as Cleopatra(R) and Kitty Glitter(R). During the show, the free-to-play version of Cleopatra(R) will be available for download from the iPhone(R) app store at no cost.

IGT Brings Server-Based Technology to the Cannery Casino and Hotel in Las Vegas, Nev. (15th December 2010)...

International Game Technology (NYSE: IGT), a global leader in creating the major games that players love and the systems that improve the player experience, has signed an agreement with the Cannery Casino and Hotel in Las Vegas, Nev., to install IGT's industry-leading server-based game management solution. This agreement marks continued momentum in the growing adoption of game-to-system (G2S) server-based technology in the industry worldwide.

"There's no doubt our server-based solutions continue to gain momentum among operators," said Ron Rivera, IGT senior vice president of North America sales. "We're delighted that the Cannery has signed on as an IGT customer. With the combined horsepower of the AVP(R) machine and the industry's largest game library, the Cannery now has a distinct competitive advantage in using these tools to create a world-class player experience."

"We're excited to share the benefits of server-based technology with our players," said Xavier Walsh, COO of Cannery Resorts. "This innovative technology makes it easier than ever to adjust the floor to keep up with the expectations of our players and to deliver the games - and the experience - they're looking for at the Cannery. It's another way to differentiate ourselves from the competition."

IGT's Tier One package is a lease-based offering that combines Floor Manager and IGT's AVP(R) machines, plus access to IGT's game library of high-performing themes, giving the Cannery the power to deploy their choice of more than 300 compelling game themes to their floor in a matter of seconds, based on market conditions. The Tier One package is designed to provide a bank-level, server-based game management solution on 40 machines, with the potential for an eventual floorwide conversion.

Upon regulatory approval of IGT's server-based management system for this property, the Cannery will join the growing roster of leading casino operators worldwide who are optimizing their business using IGT's server-based solution. More than 20 different casinos in eight states and three countries have partnered with IGT for the innovation and the technology that deliver results to the bottom line.

IGT Explains The Pokies Industry In Australia And New Zealand...

Poker machines, or the 'pokies', have been a respectable Australian and New Zealand pastime for more than 50 years. Poker machines positively contribute to these economies; they provide revenue which is poured back into local communities, provide tens of thousands of jobs locally and are responsibly enjoyed by many people. In this heavily regulated industry, IGT ensures strict cooperation and compliance with government regulators across each jurisdiction it serves. The regulation of Australia's and New Zealand's poker machine industries is regarded as the toughest in the world. All our machines operate subject to jurisdictional legislation and regulation, in addition to the Australian/New Zealand Gaming Machine National Standard, which was developed by participants from all gaming regulators in Australia and New Zealand.

Offline Casino Games Found In Online Casinos...

Many of IGT's slot games are found in PartyGaming's PartyCasino and Richard Branson's Virgin Casino. PartyGaming's online casino brand can be accessed by Canadians, Australian's and New Zealanders, whereas Virgin Casino can not. Cleopatra, Wheel of Fortune and Monopoly are understood to be consistently the most popular online casino games found at Party. See Media Man Int reviews and profiles for more information.

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WMS Industries Inc: A Snapshot (Of The Company Currently Going Legal On PartyGaming)...

WMS Industries Inc. was formed in 1974 and achieved great success in the pinball, video arcade and home video game markets. With a demonstrated track record as a company that could "make great games", video and software technology, and manufacturing facilities all in place, WMS' foray into gaming was a natural progression for the corporation. WMS Gaming Inc. started out in the video lottery terminal (VLT) business in 1991. The company created, manufactured and placed VLTs in jurisdictions throughout North America. Once successfully established in the video lottery market, WMS Gaming moved into the casino gaming business with the introduction of a video poker game. A year later, the Company unveiled a complete line of technically advanced upright slot machines. In 1997, the company premiered what would be, and still is, its most successful video slot machine to date, Reel 'em In®. This multi-coin, multi-line game offered tons of bells and whistles for the slot player. In an effort to produce an enhanced playing experience, WMS Gaming installed full color high-resolution screens in its games, created full color, detailed graphics, provided an entertaining game theme with many betting options, and increased the hit frequency. These features translated to tremendous player acceptance, increased play and therefore, increased earnings. Since 1998, WMS Industries has been engaged entirely in the manufacture, sale, leasing and licensing of gaming machines. WMS Industries Inc. is traded on the New York Stock Exchange (symbol: WMS). The Company's subsidiary is WMS Gaming Inc.

About Aristocrat: A Snapshot...

With over 50 years industry experience and over 2000 staff globally, Aristocrat has built on its Australian market leadership and reputation to become a premium supplier of groundbreaking technologies and services to the international gaming industry. Aristocrat enjoys a well-earned reputation for outstanding performance and strong brand equity in more than 200 jurisdictions around the world. The diverse product line-up extends from electronic gaming machines to complete gaming solutions, including systems, services, electronic tables, and ancillary equipment. Our vision is clear: Aristocrat aims to become the leading provider of gaming solutions. Imagination, focus and creativity play major roles in achieving this vision. Aristocrat is committed to working in partnership with industry, governments and regulators and our core values of integrity and respect for the individual and the communities within which the company operates underpin relationships with all stakeholders. Aristocrat offices are located in Australia, the USA, New Zealand, the United Kingdom, South Africa, Sweden, Argentina, Japan, and Macau. Each staff member is focused on fulfilling the needs of customers at all levels, while the global management structure drives innovation in business areas. Aristocrat’s core values of integrity and respect for the individual and the communities within which the company operates, underpin relationships with all stakeholders. Aristocrat is committed to working in partnership with industry, governments, and regulators to ensure it meets all responsibilities.

Readers... er, punters, how did you like our report? Who will win the poker machine manufacturer wars? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

Media Man does not represent IGT, however do have b2b agreements with other companies with IGT products and services in their portfolio


International Game Technology is a Reno, Nevada based maker of slot machines and other gaming products. The company also operates a facility in Las Vegas and has branch offices around the United States. Presently, IGT also has offices in the United Kingdom, Canada, Australia, Japan, and South Africa. For purposes of facilitating operations in Latin America, IGT also maintains a presence in South America.

IGT was founded by William S. Redd in 1975 as A-1 Supply. The name was changed to SIRCOMA in 1979 and finally International Game Technology in 1981.

On December 8, 2002, Terrible Herbst Gaming agreed to buy IGT's Anchor Coin 1,100 machine slot routes.

On October 27, 2003, IGT acquired Acres Gaming, a slot machine and gaming software development company.

On August 25, 2005, IGT acquired WagerWorks, a San Francisco, California based company that provides software for online casinos. Wager Works has exclusive rights to provide online versions of slot machine games like Wheel of Fortune, I Dream of Jeannie and The Price is Right.

On December 21, 2006, IGT completed its acquisition of Venture Catalyst Incorporated, changing its name to Mariposa Software Inc. and selling its gaming consulting division to a group of its previous management. Mariposa Software continues to operate as a wholly owned subsidiary of IGT, enhancing IGT's positioning as a single-source supplier, offering a complete package for all of a casino's gaming & profit operations.

Further expansion in the Class III market has led IGT to New York, Florida, New Jersey, Pennsylvania, Mississippi, Missouri, Oklahoma, and Texas, along with the cruise ship industry. According to New Jersey and Pennsylvania law, IGT cannot enter without a distributor; in accordance to state law, AC Coin bought Class III IGT machines and is now entering them into the New Jersey and Pennsylvania market under the AC-Coin/IGT name. IGT had a similar problem in the Oklahoma market when a new state compact was introduced allowing Class III vendors to enter Native-American Indian Oklahoma casinos (where before, only Class II games were allowed; Class II typically being games based on bingo and other community-style wagering systems); in accordance to this compact, the casino had to offer an electronic back-end system to monitor the hard-meters within the game. IGT also offers the IGT Advantage System, which is very expensive, thus prompting smaller casinos (which are the majority of Oklahoma's 95+ casinos are) to find independent companies to monitor the meters.

On July 8, 2008 IGT completed their acquisition of Cyberview Technology, a company with intellectual property and experience in the field of server-based-gaming. The acquisition of Cyberview Technology also brought a contract to supply gaming machines to the UK's biggest bookmaker, Ladbrokes, which will allow IGT to supply their slot machine games to the UK market. Competitors in the server-based gaming industry include distributors such as Betstone and game manufacturers such as RocketGames and ID Interactive.


The company created the Slot Accounting System (SAS) protocol, one of IGT's most notable technologies is EZ-Pay, their ticket-in, ticket-out system.

TV and Film themed slots

Wheel of Fortune
The Dating Game
The Newlywed Game
The Price is Right
Family Feud
The Joker's Wild
Sale of the Century
The Twilight Zone
I Dream of Jeannie
The Addams Family
The Munsters
Soul Train
American Bandstand
New Year's Rockin Eve
Censored Bloopers
I Love Lucy
Laverve & Shirley
Gilligan's Island
The Beverly Hillbillies
Star Wars (Multiple themes)
Indiana Jones
Back to the Future
The Terminator
Alien Vs Predator


WagerWorks has offices in San Francisco, London and Leamington Spa, Warwickshire. The London location is the game studio and also head UK office. Leamington Spa is the base for Technical and Customer Services. (Credit: Wikipedia).


Introduction to Slots and Video Gaming

Modern-day, casino-style gaming has been legal in the US for approximately 70 years. For most of that time, this type of activity was limited only to locations in Nevada. However, changes in the economy over the past 25 years have prompted many jurisdictions around the world to either institute or consider legalized gaming. Gaming today is a high-technology industry with its own history, products, and language. This fact makes the business of gaming unfamiliar territory for many new and potential gaming operators.

IGT compiled the Introduction to Slots and Video Gaming guide to assist the reader in understanding gaming machines and to help build a familiarity with basic operating principles and terminology. It is intended as a general introduction to both the casino and lottery gaming business.


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Party Gaming CEO Discusses Future of Online Poker - 6th January 2009

PartyPoker.com Monthly Million - January 2009

PartyGaming Opts For WagerWorks Proven Game Titles - 22nd October 2008

PartyGaming Sues Former Owner of Empire Online Over 2006 Sale - 5th January 2009

PartyGaming dealt blow as managing director quits - 20th January 2009

PartyPoker To Give Away Asian Poker - December 2008


Media Man Australia Inks Deal With PartyPoker.com - 11th December 2008

Adding to its already strong line up of poker brands such as PKR.com, Virgin Poker and Pacific Poker, Media Man Australia has come to terms with PartyGaming's PartyPoker.com.

PartyGaming and PartyPoker.com were not featured at Australia's CAP Down Under, of which Media Man Australia chaired day one; however PartyPartners.com & Affclub.com will be the platinum sponsor of CAP Euro, London 2008.

Media Man Australia and Casino News Media director, Greg Tingle said, "We are absolutely delighted to be now doing business with yet another of the world's leading gaming brands. PartyGaming and PartyPoker.com are right at the top of the online gaming and casino world and we are excited to be doing business with them, already reaping the benefits of the association".


PartyGaming Announced As CAP Euro Platinum Sponsor
11th December 2008

CasinoAffiliatePrograms.com (CAP), a leading Internet marketing resource and community website for online casino affiliate marketers has announced that PartyGaming Group will be the exclusive Platinum Sponsor for CAP Euro London 2009.

PartyGaming will be represented by PartyPartners.com and AffClub.com, its affiliate marketing programmes uniting some of the biggest names in online gaming including PartyPoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com and EmpirePoker.com.

Scheduled for January 29 to February 1 at the Novotel London, CAP Euro London is the group’s largest conference of the year and has emerged as the iGaming affiliate marketing world’s signature event.

“We’re very pleased to announce PartyPartners.com as the Platinum Sponsor to yet another CAP Euro event,” said Lou Fabiano, President for CAP.

“As one of the true leaders of this industry, PartyPartners.com’s presence is an ideal contribution to the overall spirit of excellence in gaming that CAP Euro events have come to represent.”

In addition business networking, online marketing discussions, advice panels and after-hours socialising, CAP Euro London will also include the second annual CAP Awards celebrating the most successful and innovative members of the global Internet gaming community.

“PartyPartners.com and AffClub.com are delighted to again be the Platinum Sponsors at this year’s CAP Euro London Conference,” said Jon Salmon, Chief Marketing Director for PartyPartners.com.

“Affiliates play a key role in helping to make our business a success, which is why we see CAP as a ‘must attend’ event where we can meet with existing and prospective affiliates.

“Understanding affiliates’ needs is of paramount importance to us and, at the same time, we can talk to them about marketing the best online gaming brands on the market. Our aim is to set the world’s hearts racing through great online entertainment.”


PartyGaming, one of the world's leading online gaming companies since 1997.

We currently operate brands in four major gaming areas: poker, casino, bingo and backgammon.

PartyPoker.com (www.PartyPoker.com) is the world's largest online poker brand in terms of number of players and revenues. You'll find a great variety of poker games and tournaments, plus blackjack.

PartyCasino.com (www.PartyCasino.com) offers a wide selection of casino games, including video poker, slots and roulette in an online setting so you can play whenever you like.

PartyBingo.com (www.PartyBingo.com) is home to a vibrant community where you can enjoy fun bingo games and exciting prizes.

We've also just launched PartyGammon.com (www.PartyGammon.com).

Backgammon, the world's oldest game, has moved into the 21st century and on our website you will find a great variety of Backgammon games and tournaments where you can test your skills!

The focus at PartyGaming is on fun, ease of use, reliability and security. Our software and systems are at the forefront of technological innovation, which allows us to deliver cutting-edge game features and functionality.


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Blockbuster slots at PartyCasino.com

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Press Release

24th October 2008

Broadening Greatest Slot Games with Cryptologic And ITG - New Marvel Slots, Cleopatra And Monopoly At Party Casino

Yesterday PartyGaming announced a five-year agreement to license a number of branded slot machine games including The Fantastic Four, Hulk, Bejeweled, Cubis™, Street Fighter, and Spider-Man. This agreement is with WagerLogic, a wholly owned subsidiary of Cryptologic, the leading online gaming software developer to the global Internet gambling market. Cryptologic voted "Best Casino Software" for several years in a row by the readers of Gambling Online Magazine.

These games are expected to be added to Party Casino, Party Bingo and a number of PartyGaming's other gaming sites over the coming months.

"Cryptologic is known for the quality of its software and addition of its premium content to our platform will ensure that our customer offer remains second to none," said spokesman at PartyGaming.

We are convinced that the expansion in the range of the casino games with greater entertainment will help attracting new online players to the Party Casino.

More Games from ITG
Further to the addition of Cryptologic games posted yesterday, PartyGaming announced today their five-year agreement to license a number of branded slots games from WagerWorks Inc., a wholly-owned subsidiary of International Game Technology Inc ("IGT"), the world's largest manufacturer of gaming machines. The games that will be added as per the agreement are Cleopatra®, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune® Hollywood Edition.

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PartyGaming Results Decline Slightly
25th November 2008

Gibraltar-based online gaming provider PartyGaming has released its results for the third quarter of the year showing strong growth in its casino, bingo and sportsbetting businesses but a decline in revenues from poker.

PartyGaming revealed that poker revenues for the third quarter were down to $65 million from the $76.3 million it earned during the same period last year. The firm stated that this was due to lower player frequency and yield and also reported that nine-month revenues from poker decreased one percent to $218.9 million.

However, revenues from its casino business grew 25 percent to $45.9 million for the third quarter from the $36.7 million it reported for the same period last year due to higher player numbers and yields. Nine-month revenues from its casino business fared even better by increasing 33 percent to $135.8 million.

In addition, its sportsbetting division reported that revenues grew by 19 percent for the quarter to $5.1 million from the $4.3 million it reported for the same period last year due to continued growth in live betting. It declared nine-month revenues from sportsbetting of $14.1 million, which was 29 percent up on the $10.9 million it acknowledged for last year.

Completing the good news, bingo revenues were up by 143 percent to $1.7 million for the short-term from the $700,000 announced for 2007’s third quarter due to a growth in the firm’s UK business. Just as spectacular, nine-month revenues from bingo increased 106 percent to $3.7 million from 2007’s $1.8 million.

Overall, PartyGaming reported total revenues of $117.7 million for the quarter, which was $300,000 less than last year’s third quarter, alongside an eleven percent rise in nine-month results to $372.5 million.

“We are making solid progress on executing our strategic plan, albeit against a challenging economic backdrop and strengthening US Dollar,” said Jim Ryan, Chief Executive Officer for PartyGaming.



Party Gaming CEO Discusses Future of Online Poker, by Earl Burton - Poker News Daily - 6th January 2009

The recent news in December of Party Gaming co-founder Anurag Dikshit’s plea bargain with the U.S. Department of Justice thrust the company back into the spotlight. Now, in a December 28th interview with Financial Times, new Chief Executive Officer Jim Ryan has announced his plans for returning the company to the lofty perch it once held.

The article, written by Roger Blitz, points out that it has been a very difficult couple of years for the one-time monolith in the online poker world. After its initial public offering (IPO) on the London Stock Exchange in 2005, Party Gaming was valued at almost £5 billion. Since the departure of U.S. players due to the Unlawful Internet Gambling Enforcement Act (UIGEA) in 2006 and the subsequent decision by then-CEO Mitch Garber to withdraw from the market, Party Gaming’s value has fallen to under £1 billion. However, as Blitz states, there could be “a light at the end of what has been a long, dark tunnel” for Party Gaming.

The light that Blitz refers to is the mid-December decision by Dikshit to succumb to Department of Justice pressures and plead guilty to violations of the Wire Act of 1961. In submitting his guilty plea, Dikshit paid a $300 million fine and could face a two year jail term, although sentencing will not occur until 2010. He continues to assist the United States Government in its investigations into online gaming.

In the article, Ryan - who took over for Gerber in June of 2008 - states that Party Gaming is currently in discussions with the U.S. Department of Justice regarding the company’s liabilities, but wouldn’t go into great detail. The article did discuss that the shares of Party Gaming on the London Exchange have grown to 200 pence each and that a deal with the U.S. government is looming sometime this month.

When asked about the future of the company, Ryan was upbeat about Party Gaming’s abilities in not only online poker, but also in a realm of online gaming options. “This is a marathon, not a sprint,” Ryan is quoted as saying in the Financial Times article by Blitz. “We have been chasing quarterly profits, but the market has become so competitive, you’ve got to know where you’re going. We’re not so much slowing down, but keeping ourselves focused.”

The three year plan that Ryan has set for Party Gaming is something that he believes that other online gaming companies want to do, but his company already does. The Financial Times quotes Ryan as saying that the company, since its exodus from the U.S. market, has built a complete gaming operation that is focused on all aspects of the online world, including poker, casino, sports betting, bingo, and backgammon. “[We offer] different products with one back office platform,” he explains in Blitz’s article. “One deposit, one account – it’s a one stop shop. That is still the main strategic objective for a number of our competitors and we have it already.”

Ryan also states that he sees a day when the online gaming world will be vastly different than what is out there today. While poker remains the focus of Party Gaming, Ryan sees over the next three years that there will only be five online poker operators of any consequence. Party Gaming at this time ranks fourth in that equation - something that “hurts,” according to Ryan - but his quote in the Financial Times piece looms large: “We need to retake the hill and position ourselves to be that leader again.” (Credit: Poker News Daily)



Party Gaming Full-Year Results Released

Poker disappoints in latest financial numbers

March 11, 2009 (InfoPowa News) -- Party Gaming plc may have started out as a primarily online poker destination, but the performance of this sector of its wider group activities was disappointing last year, judged by the 2008 full-year financials released this week. Poker net revenues declined by $21 million to $274 million (2007: $295 million).

Elsewhere the outlook was rosier, with online casino net revenues up $31,8 million to $176 million; the more recent sportsbetting venture up $1.9 million to $18 million and Bingo up $2.4 million to $4.9 million.

Total net revenues reached $472.9 million, down $3.1 million on the corresponding period in 2007 after a "non-recurring net revenue adjustment" of $18.2 million.

Other highlights included:

* Continuing Clean EBITDA up 29 percent to $144.2 million (2007: $111.7 million); total Clean EBITDA up 53 percent to $133.3 million (2007: $87.0 million)

* The addition of DM plc and CIRSA to the Party Gaming portfolio of business-to-business (‘B2B’) customers

* Cash flow from operations before working capital movements up 23 percent to $132.5 million (2007: $107.6 million) with group cash after client liabilities and progressive prize pools of $70.3 milion.

Commenting on the results, Jim Ryan, PartyGaming Chief Executive Officer, said:

"We are pleased to announce another strong set of results with Clean EBITDA from Continuing operations up 29 percent to $144.2 million. Our business model is both flexible and robust with a capacity to generate strong cashflow. Our brands and market position are strong and we have a healthy balance sheet with which to execute our business strategy. I believe that we are in an excellent position, not just to withstand the macroeconomic challenges that may lie ahead, but also to execute our strategy, create value for all of our stakeholders and achieve our long-term objective of becoming the world’s most valuable online gaming company.”

Regarding current trading he added:

“In the 5 weeks ended 4 February 2009, average gross daily revenue was $1,442,900. In poker, new player sign-ups increased to an average of 1,494 per day, and there were on average 51,000 active players per day generating average gross daily poker revenue of $756,700. In casino, gross revenue was $597,200 per day. In sports betting gross win per day was $75,700 and in bingo, average gross daily revenue was $13,200.

In the four weeks ended 4 March 2009, average gross daily revenue was $1,536,200. In poker, new player sign-ups averaged 1,550 per day and there were on average 51,100 active players per day, generating average gross daily revenue of $738,500. In casino, average gross daily revenue was $662,500; in sports betting, average gross win per day was $123,000; while in bingo it was $12,200.

“The Group has continued to make good progress in the first few weeks of 2009 despite the pressures of a highly competitive market and substantial year-on-year currency movements.”


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