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Marvel
Studios, LLC originally known as Marvel Films from
1993 to 1996, is an American television and motion
picture studio based in Burbank, California. The Studio
is a subsidiary of Marvel Entertainment, a wholly
owned subsidiary of The Walt Disney Company. Being
a part of the Disney conglomerate, Marvel Studios
works in conjunction with The Walt Disney Studios,
another Disney unit, for distribution and marketing.
Marvel
Studios includes numerous units and joint ventures,
both operating and defunct: Marvel Television, Marvel
Animation, Marvel Music, MVL Productions LLC, Marvel
Animation Studios, and MLG Productions.
Amongst
the many animated, television, feature film and music
releases, the studio has been involved in three Marvel-character
film franchises that have each exceeded one billion
dollars in North American revenue—the X-Men,
Spider-Man, and Marvel Cinematic Universe multi-film
franchises with X-Men and Spider-Man licensed out
to 20th Century Fox and Columbia Pictures respectively.
The current film distributors Marvel currently has
deals with are Walt Disney Studios Motion Pictures
and Universal Pictures.
The
"MVL Productions LLC" unit has released
eight films since 2008 under the Marvel Cinematic
Universe banner: Iron Man (2008), The Incredible Hulk
(2008), Iron Man 2 (2010), Thor (2011), Captain America:
The First Avenger (2011), Marvel's The Avengers (2012),
Iron Man 3 (2013) and Thor: The Dark World (2013).
These films all share a timeline, cast and characters.
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Marvel
Entertainment, Inc. (NYSE: MVL) is an American
entertainment company formed from the merger of
Marvel Entertainment Group, Inc. and Toy Biz,
Inc.
A corporate predecessor traces its origins to
the May 1933 publication of Western Supernovel
Magazine. That magazine was only published for
one issue before the title was changed to Complete
Western Book Magazine in July 1933.
The company's oldest character is Ka-Zar introduced
in 1936. In 1939, the company began publishing
comic books as Timely Publications with Marvel
Comics #1
History
Ronald
Perelman's MacAndrews & Forbes Holdings group
of companies bought the Marvel Entertainment Group,
the parent company of Marvel Comics, from New
World Entertainment for $82.5 million.
"It is a mini-Disney in terms of intellectual
property," said Perelman. "Disney's
got much more highly recognized characters and
softer characters, whereas our characters are
termed action heroes. But at Marvel we are now
in the business of the creation and marketing
of characters."
Boosted by a massive merchandising effort, an
increase in Marvel comic prices, and an overall
boom in the comic book industry, Marvel's profits
spiked. Perelman later added the baseball card
and basketball card companies Fleer Corporation
and SkyBox International, Italian sticker manufacturer
Panini Group, and comic book publishers Welsh
Publishing and Malibu Comics to Marvel's holdings
for a combined total of $700 million. Investors
around the world recognized his efforts and generated
$80 million for Perelman when he issued Marvel's
initial public offering. He later added a significant
stake in Toy Biz to Marvel's holdings. His luck
was not to last. Marvel's attempt to distribute
its products directly led to a decrease in sales
and aggravated the losses which Marvel suffered
when the comic book bubble popped, the 1994 Major
League Baseball strike massacred the profits of
the Fleer division,and Panini was hobbled by poor
showings at the box office by Disney (Licensing
Disney characters provided a major source of revenue
for Panini, so when the movies performed poorly
Panini performed poorly). A major bondholder,
Carl Icahn, fought to take control of the company
from Perelman. Both men failed as Toy Biz owners
Ike Perlmutter and Avi Arad snatched Marvel from
Perelman and Icahn in order to protect their own
financial interests. Estimates of his profit on
the deal vary widely. Chuck Rozanski estimates
that Perelman made $200-400 million off Marvel;
Forbes thinks he made nothing;and the judge in
the Marvel bankruptcy trial estimated he made
$280 million plus various tax advantages. In December
2003, Marvel Entertainment acquired Cover Concepts
from Hearst Communications, Inc. On March 15,
2007, Stan Lee Media filed a lawsuit against Marvel
Entertainment for $5 billion, claiming that the
company is co-owner of the characters that Lee
created for Marvel. Additional, a lawsuit over
the Ghost Rider Character ownership was file On
March 30, 2007 by Gary Friedrich and Gary Friedrich
Enterprises, Inc
Units
The
company's operating units include:
Marvel Characters, Inc.: intellectual property
holding company;
Marvel Publishing, Inc.: publisher of Marvel Comics;
Marvel Studios: a film and television production
company;
Marvel Toys (formerly Toy Biz): a toy company
owned by Isaac Perlmutter since the 1990s.
Spider-Man Merchandising, L.P.: A joint venture
of Marvel and Sony Pictures Consumer Products
Inc. that owns the rights to Spider-Man movie
related licensed products.
MVL Film Finance LLC: holder of Marvel's Movie
debt and theatrical film rights to the ten characters
as collateral.
Marvel Animation: Subsidiary charge with oversight
of Marvel's animation productions.
Marvel Characters B.V. (The Netherlands)
MVL International C.V. (The Netherlands)
Marvel International Character Holdings LLC (Delaware)
Marvel Entertainment International Limited (United
Kingdom)
Marvel Property, Inc. (Delaware)
Marvel Internet Productions LLC (Delaware)
Marvel Toys Limited (Hong Kong)
MRV, Inc. (Delaware)
MVL Development LLC (Delaware)
Marvel Film Productions LLC (Delaware)
Film Slate Subsidiaries”
MVL Rights, LLC: subsidiary holding movie rights
of all Marvel Characters with some on contract
with MVL Film Finance
Iron Works Productions LLC: subsidiary holding
debt to finance the Iron Man movie.
MVL Productions LLC: an indirect wholly owned
a film development subsidiary
Incredible Productions LLC (Delaware): subsidiary
holding debt to finance the Incredible Hulk film
MVL Iron Works Productions Canada, Inc. (Province
of Ontario)
MVL Incredible Productions Canada, Inc. (Province
of Ontario)
Asgard Productions LLC (Delaware)
Green Guy Toons LLC (Delaware)
Squad Productions LLC (Delaware) (Credit:
Wikipedia)
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