Buff Sports Buffs
Buff, founded in 1993, is a true pioneer in the
fantasy games industry. The company has operated
games for more than 300 affiliate and white label
partners, processed more than 2 million entries,
and paid more than $3 million in prizes. Its staff
includes more than 30 executives, developers,
writers, sales managers, and customer service
representatives. Its executives are high profile
industry leaders, including the presidents of
the two most recognized industry associations
- the Fantasy Sports Trade Association and the
Fantasy Sports Writers Association.
R. Thomas, Founder & CEO
Mr. Thomas founded the company in 1993 with 10
years of technology consulting, marketing, project
management and strategic planning experience.
He is a recognized fantasy sports business expert
and International speaker. His unique combination
of technology and marketing experience drives
him to focus on differentiation through technology
innovation, product design, and distribution channel
design. Mr. Thomas graduated from the University
of Wisconsin-Madison with a Business Information
Systems degree and from Northwestern University's
Kellogg Graduate School of Management with a Masters
degree in Marketing and Finance. He is currently
president of the Fantasy Sports Trade Association,
the voice of the fantasy sports industry since
Mr. Beacom owns one of the most recognizable names
in the fantasy industry. His work has appeared
in numerous print publications and on many popular
Web sites. Beacom comes to Sports Buff after having
spent three years as the senior editor for Pro
Fantasy Sports. During that time Beacom managed
one of the industry's largest independent fantasy
sports editorial teams. From 2002-2004 he was
the senior editor for Fantasy GMs. In addition
to his role with Sports Buff, Beacom is also active
in the Fantasy Sports Writers Association, serving
as its President and Chairman. The organization
recognizes journalistic excellence in the fantasy
Van Stippen, VP Content Development
Mr. Van Stippen started his first fantasy sports
company in 2001. He has written fantasy racing
content for ESPN, That's Racin', and Pro Fantasy
Sports since 2002 while also being a contributing
writer for many fantasy football publications.
Van Stippen was the Business Manager for Pro Fantasy
Sports from 2001 to 2007. He continues to write
extensively, appealing to a very loyal following
in the world of fantasy racing. You can hear NASCAR
analysis weekly on "The LugNuts" radio
Buff's media partners have included Chicago Tribune,
Charlotte Observer, Atlanta Journal-Constitution,
Prime Sports Network, Knight-Ridder, Denver Post,
Sacramento Bee, and more than 200 others.
U.S. Supreme Court has rejected an appeal from
Major League Baseball and its players association,
thereby giving a fantasy sports operator the right
to use players' data without paying licensing
fees. 'Today's Supreme Court decision marks potentially
the single biggest day in the history of the fantasy
R. Thomas, CEO of SportsBuff.com and President
of the Fantasy Sports Trade Association (FSTA)
told Gaming Industry Media, June 2008.
sport leagues now generate about $500 million
a year worldwide in fees, advertising and other
revenue, according to Jeff Thomas, CEO of SportsBuff.com
and president of the 150-member Fantasy Sports
Trade Association, which backed CBC in the case.
``Hopefully, this closes the chapter of litigation
and will usher in a new era of cooperation between
the league, the players association and the fantasy
sports industry,'' said Glenn Colton, a lawyer
who represents the trade group.
Rebuffed by U.S. Supreme Court on Fantasy Rights,
Bloomberg.com, June 2008
Sports Trade Association President Jeff Thomas
called the decision "potentially the single
biggest day in the history of the fantasy sports
industry," noting that it affirmed the industry's
basic assumptions about the use of rights and
which ones required payment.
BRUSHED BACK, New York Post, June 2008
Thomas, who runs a fantasy operation called SportsBuff.com
and is president of the FSTA, says the average
player spends nearly $500 when you consider league
fees, magazines devoted to fantasy sports and
pay content on the Web. Thomas said that the revenue
from the contest portion of fantasy is about $200
million but that when you figure in the ancillary
money, fantasy sports is a $2-billion-a-year machine.
The impact on the U.S. economy is 50 to 100 percent
more, he said. "Our research shows that people
spend more money on tickets, buy more sports merchandise
and travel to more games."
sports offers prizes -- monetary and emotional,
CNN.com, August 2007
Jeffrey R. Thomas, CEO of SportsBuff.com and president
of the Fantasy Sports Trade Association, says
that it's common these days for bars like McFadden's
to give the royal treatment to fantasy leagues,
especially since these teams mean big dollars.
The association estimates that fantasy sports
has a $3 to $4 billion affect on the sports industry
in general. Thomas's Wisconsin-based company Sportsbuff.com
is getting in on the Boston action by teaming
up with the Fenway-area bar Game On! and the local
sports publication Barstool Sports to run a weekly
fantasy game that will allow people to pick players
online each week and face off against fantasy
players across the country. Local winners will
have to go to Game On! on Sundays for prizes.
"You can jump on and play very quickly,"
he said. "It's weekly. So you don't have
to play all season."
Football: Special Teams, Boston Globe and Boston.com,
According to figures from the Fantasy Sports Trade
Association - yes, this is big enough of a market
to warrant a real trade group - there are between
15 and 18 million fantasy sports players in the
U.S. The number of players has grown 7 to 10 percent
a year in the past three years... Several media
companies are recognizing that it is more lucrative
to not charge fantasy players since free games
draw more traffic, and hence, more advertising
revenue. The biggest beneficiary by far should
be Yahoo. Jeff Thomas, founder and CEO of SportsBuff.com
and president of the FSTA, said Yahoo has become
the [free game] fantasy football leader because
it kept promoting a basic, free service even when
competitors were charging fees to setup leagues."
football... real money, CNNMoney.com, August 2006
"The fantasy sports industry generates $1
billion to $2 billion a year on publication subscriptions,
paid league entrance fees, mail order draft kits,
and fantasy software and other products,"
says Jeffrey Thomas, FSTA President and CEO of
SportsBuff.com. It's a safe bet that a lot of
that revenue is ending up online, the playing
field for 92% of those who engage in fantasy sports.
Football 2.0, Business Week, September 2006
The billion-dollar business of fantasy football
got another new player Wednesday: Las Vegas oddsmakers...
Jeff Thomas, president of the fantasy sports trade
association and founder of SportsBuff.com, said
Station's new line is simply another form of gambling...
"I think a lot of businesses are sort of
stretching the definition of fantasy lately, trying
to capitalize on what's popular," he said.
"If I'm a smart businessman, whether I own
a casino or want to promote my brand, I'd be looking
at fantasy sports."
Vegas sports book to start taking bets on players'
projected fantasy statistics, USAToday.com, August
"Variations of the [fantasy sports] idea
have existed for decades, but fantasy sports'
popularity have exploded in recent years,"
according to FSTA President Jeff Thomas. Fantasy
sports built momentum throughout the 1990s, boasting
between seven and eight million participants,
Thomas estimates. He attributes the current boom,
which doubled the number of players, to technology
and the involvement of more broadcasters and companies
with larger marketing budgets. "The most
important message for advertisers and marketers
to consider is that fantasy sports offer a long-term
connection to a consumer," says Thomas. Many
players are passionate about the activity, and
participate in several fantasy sports throughout
the year. And the loyal audience that fantasy
sports are building today will have staying power,
according to Thomas. "Our median 37-year-old
consumer will play when they are 47, and 57, and
even 67," he predicts. Indeed, statistics
from the FSTA find that the average fantasy sports
participant has already played for nine years.
Sports Bring Real Opportunities, Marketing Matters
Newsletter, American Marketing Association, August
"[Fantasy Football] has emerged as the industry's
juggernaut largely because the NFL has wholeheartedly
embraced the game. Why? It turns football fans
into bigger football fans. According to Chris
Russo, the NFL's senior vice president of new
media, fantasy participants watch nearly three
hours more football per week than non-fantasy
viewers. They even watch Arizona Cardinals games."
Healthy Fantasy Life, Newsweek, August 2005
Sports Buff LLC
PO Box 896
Kenosha, WI 53141-0896
1 of 8 Trips to Las Vegas!!!