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Hitwise Press Release – 26th March,
2003
Australian
Internet Users Turn to Online Indy Media To Get A
Balanced Perspective of the War
With
predictions that the war in Iraq will take longer
than expected, coupled with polarized views on Australia's
involvement, Australians are looking to independent
online media sources to gain a balanced perspective
of what's occurring in the Middle East.
According
to Tessa Court, SVP of Hitwise, "with blurred
mainstream media messages on the purpose of Australia's
involvement with war - anti-terrorism, oil interests
and democracy in the region, the public are obviously
craving 'behind the scenes' opinions as to what's
really happening - and why."
On
March 24, 2003 in the Lifestyle-Politics category,
Hitwise recorded significant jumps in traffic to the
following independent online media sources:
Michaelmore.com
rose from a ranking of #7 to #1, with over 7.5% of
all visits bookmarking that site with an intention
to return. Michael Moore’s ’The Awful Truth’
website features political parody and humour, Rage
Against The Machine filmclips, and links to Dog Eat
Dog Films, communities, political action organisations
and research.
Indymedia.org
rose from a ranking of #20 to #12 with over 3.77%
of all visits bookmarking that site with an intention
to return. Indymedia is a collective of independent
media organisations and hundreds of journalists offering
grassroots, non-corporate coverage. Indymedia is a
democratic media outlet for the creation of radical,
accurate, and passionate tellings of truth.
Informationclearinghouse.info rose from 22 to 13 with
10% of all visits bookmarking that site with an intention
to return. This website contains an independent news
and information source dedicated to international
affairs and world conflict. The website contains a
newsletter, world news radio links, in-depth feature
articles and political commentary.
arabicnews.com, an Arabic news website which is dedicated
to giving coverage on breaking political news in the
Middle East rose from 106th position on the 28th February
to its current ranking of 17th position in the Politics
category.
ABOUT HITWISE
Hitwise
is the leading online competitive intelligence service
giving strategists, agencies and financial analysts
real-time insights on the online competitive environment.
Hitwise uses ISP user activity logs and other
data sources to monitor the surfing habits of local
Internet users, covering home, work and educational
usage. Monitoring the largest sample of Internet
users of its kind in the world, Hitwise provides daily
insights all companies need to make timely and effective
business decisions.
Hitwise
is headquartered in Melbourne, Australia and offers
its service in
Australia,
New Zealand the UK, Hong Kong, Singapore and the USA.
Media
Contact:
James Borg
Marketing Manager - Asia Pacific
Hitwise
Pty. Ltd.
Level 7 / 580 St Kilda Road
Melbourne, Victoria
Australia 3004
Direct: +61 3 8530 2420
E-Mail: james.borg@hitwise.com
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