MEDIA RELEASE

FOR IMMEDIATE USE

13th January, 2004

INTERACTIVE IDOL - LEGION INTERACTIVE

The jury may be out regarding the crowning of Norway's Kurt Nilsen as 'World
Idol', however, one thing for sure is that Legion Interactive is the television network's 'Idol' in terms of interacting with their viewers. Legion is the company that is top of mind when the big Australian TV networks want to get interactive with their audiences.

The success of TV shows such as World Idol confirm viewer's eagerness to
embrace the interactive television experience and the Australian company at
the forefront is Legion Interactive, Australia's leading provider of
interactive communication services.

Australia's intrigue with the Idol concept began with Australian Idol,
Australia's largest interactive television event to date culminating in 3.3
million people tuning in to see Guy Sebastian become Australia's first Idol.
Legion played an integral role in ensuring Australian Idol ran smoothly by
managing the entire voting process, incorporating a short code SMS number
and 190 mass calling numbers on behalf of Network Ten and Grundy Television.

Confirming the fascination with the Idol franchise, World Idol saw 100
million viewers tuning in to watch Idol winners from 11 countries competing
on a single stage for the title of World Idol. As with Australian Idol, the
voting process utilised SMS and phone voting, however, World Idol was based
on a point system where viewers from each country voted for the ten
"foreigners." The system used for World Idol ensured that less populous
countries were not disadvantaged and proved highly successful with 2.5
million votes cast by SMS during the final weekend in the UK alone.

As television becomes increasingly innovative producers are rapidly
enlisting the expertise of interactive communications companies to
coordinate the technical components of their big ideas. Legion's successful
handling of the voting processes for such large-scale programs as Big
Brother and Australian Idol affirms Legion's position as Australia's leading
provider of interactive communication services.

"While television networks are among Legion's key clients, our business has
an extensive range of products and services encompassing a wide range of
marketing ideas incorporating email, the internet, SMS and telephone that
can be applied to almost every business," said David Burden, Legion
Interactive's Chief Executive Officer.

"Legion is currently experiencing an amazing growth phase which has paved
the way for the recent purchase of BlueSkyFrog, Australia's largest mobile
content retailer, and the creation of LegionONE, the business solutions arm
of our company. We are also working very hard to take our model and put it
into the US where this sort of technology is a couple of years behind ours.
Overall, it is an exciting time for us with consumers and corporate
organisations alike embracing the new communication technology Legion
provides and we are anticipating a very successful year ahead," said David.

Legion Interactive's clients include Fairfax, McDonald's, Coca Cola,
MasterCard, Network TEN, The Seven Network and Foxtel.

For further information regarding Legion Interactive, please contact:
Katy Gibson
Marketing Communications Manager
Legion Interactive
Ph: 02 8302 5047 / 0414 388 879
E: kgibson@legioninteractive.com.au

About Legion Interactive

Legion Interactive is an Australian owned, full-service interactive
communications specialist. Legion has developed core competencies in
competition based promotional marketing and interactive information
delivery. These skills provide cost-effective marketing tools that ensure
optimum consumer interaction and CRM measurement.

Legion utilises a full suite of communication media including telephone
services (live and IVR) on 1900, 1800, 13 etc, SMS, Internet, e-mail, WAP,
voice portal, telematics and shortly Digital TV. This depth of channel
experience provides Legion's clients with the flexibility to deliver and
collect information through the most cost-effective channel.

Recent and current examples of Legion Interactive applications include:
McDonald's SIP N FLIP 2 WIN, the Bureau of Meteorology's telephone weather services and, Legion Interactive handled the voting for Network TEN's
Australian Idol.

Legion Interactive clients include The Seven Network, Network TEN,
Microsoft, ACP Magazines, Fairfax, Murdoch Magazines, Time Inc., Coca Cola, Vodafone, Telstra, MasterCard, Dairy Farmers, Big Brother, Board of Studies, Bureau of Meteorology, Intelematics, Coles Myer, National Australia Bank, Columbia Tristar, Woolworth's, Tourism Queensland, Unilever and Westfield.

Links:

Legion Interactive

World Idol

Australian Idol