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RTV
Caters to Forgotten Demographic
3 June 2002
People
over the age of 50 have been forgotten when it comes
to commercial television viewing according to RTV,
Sydney’s new free-to-air community programming
on Channel 31.
Speaking
at the preview of RTV in Sydney on June 3rd, RTV personality
Tony Barber said that traditionally free-to-air television
has targeted the 18 – 49 year old audiences,
largely ignoring the mature demographic.
“RTV
goes live in Sydney on June 17th and will cater to
the forgotten demographic by providing specifically
designed viewing for this segment of the community,”
Tony said.
Tony
heads the line-up of well-known Australian personalities
alongside recently announced newcomer Ita Buttrose
on brand new free-to-air RTV.
“People
over the age of 40 watch more television than any
other age group and RTV has designed a series of lifestyle,
drama, comedy, travel and sport programs which cater
specifically to their entertainment needs,” said
Tony.
“We
are proud to be leading the way in providing our viewers
with entertainment they want.”
RTV
offers local and international comedy and drama such
as Roots, Power Without Glory, The Thornbirds, McHales
Navy, I Love Lucy, and all the golden era movies plus
locally produced programs covering sport, arts, travel,
health, cooking and lifestyle.
RTV
has been on air in Melbourne for the past year and
reaches more than a million viewers on average per
week.
“It’s
an exciting time for Channel 31 and the Sydney community
as it doubles our programming output,” said Community
Television Sydney President Edmond Taouk.
Edmond
said that the broadcast range and quality of signal
for community broadcaster, Channel 31, would be vastly
expanded for Sydney viewers with the installation
of a new transmitter and antenna on Gore Hill.
“It
will extend the viewing audience to more than 3 million
people,” said Edmond.
“Until
now Channel 31 reached a relatively small audience.
The boost in the signal enables this massive increase
in the viewing potential of the community channel.”
RTV
goes live on Monday 17th June 2002 and is broadcast
from 8am to 4pm on Channel 31, Community Television
Sydney.
For
further information contact:
Wayne Rogers
Ph: 03 9234 1660
Email: info@rtv.net.au
Links:
RTV
Channel
31 Community TV Sydney
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