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Paris,
14 August 2003
For immediate release
Measuring
Newspapers for Profit and Growth
"Measuring
the newspaper business for profit and growth"
is the theme of
next month's World Forum on Newspaper Strategy, the
annual summit-style
meeting where a select group of senior newspaper executives
examine the
major issues facing the industry.
Increasingly,
technology is providing many new measurement techniques
for
the newspaper business. Yet often newspapers do not
exploit all available
data in the management and development of their businesses.
The
Forum, to be held on 25 and 26 September in a chateau
near Paris, will
explore and develop important measurement criteria
and the key measures that can be used to improve revenues
and increase readership.
The
summit-style Forum, organised by the World Association
of Newspapers and the newspaper technology association
IFRA, combines a limited number of presentations with
small group discussions to allow participants to examine
strategic issues with their peers from around the
world. Unlike many other
events, conference speakers attend the full programme
and are available for
in-depth questioning.
The
World Forum on Newspaper Strategy, created by WAN
in 1997, has become the premier event internationally
for top newspaper executives wishing to examine future
strategy with a small group of colleagues. Participation
is limited to 60 newspaper publishers, CEO's and chief
editors, with other managers and executives taking
part only if they accompany their chief executives.
A
very limited number of invitations remain for the
event. For full details,
consult http://www.wan-press.info/pages/article.php3?id_article=1040
Topics
to be covered at this year's Forum include:
-The
value of the newspaper business. How do the newspaper
management team, potential investors, owners and shareholders
measure the efficiency and success of a newspaper?
-Measuring
advertising sales. Are new systems and processes delivering
efficiency and more revenue?
-Measuring
circulation and marketing activity. How to exploit
new channels
to deliver more sales.
-Measuring
editorial output. Examples of how editorial measurement
has led
to readership benefits, and a discussion on the opportunities
and potential
drawbacks of measuring editorial.
The
World Forum on Newspaper Strategy is supported by
the strategic business partners in the WAN Shaping
the Future of the Newspaper project:
PubliGroupe, the Swiss-based international advertising
and promotion group;
MAN Roland, a leading company for newspaper production
systems; UPM-Kymmene, one of the world's leading printing
paper producers; Unisys, a leading supplier of mission-critical
solutions, services and innovative technology to the
publishing industry; Telenor, the leading Norwegian
telecommunications, IT and media group; and Samsung
Electronics, a global
leader in semiconductor, telecommunication, and digital
convergence
technology.
The
Paris-based WAN, the global organisation for the newspaper
industry,
represents 18,000 newspapers; its membership includes
72 national newspaper associations, individual newspaper
executives in 100 countries, 13 news agencies and
nine regional and world-wide press groups.
Ifra
is a service organisation dedicated to the publishing
industry
worldwide. More than 2000 publishing companies and
suppliers to the
publishing industry are currently Ifra members.
Inquiries
to: Larry Kilman, Director of Communications, WAN,
25 rue
d'Astorg, 75008 Paris France. Tel: +33 1 47 42 85
00. Fax: +33 1 47 42 49
48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
Larry Kilman
Director of Communications
World Association of Newspapers
25, rue d'Astorg
75008 Paris France
Tel: +33 1 47 42 85 00
Fax: +33 1 47 42 49 48
E-mail: lkilman@wan.asso.fr
Visit our web site at http://www.wan-press.org
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