Advertising Agencies - Why We Need Them

Advertising Agencies - Why We Need Them

AdForum: Greg Tingle


Content Sports Television Wrestling Business Gaming Entertainment Pop Culture Digital Agency

Steaming Podcasts

Advertising Promotions


There are an abundance of reasons that we need advertising agencies.

As in all forms of business, there are specialists. It's the old adage - "You can't know it all".

There are almost as many forms of advertising today, as there are ideas in this world. Let's take a look at some of the various forms of advertising:




Internet, including e-mail and SMS

Film, including product placement

Club / bar


Shop front

Sky writers

Bus and taxi

Word of mouth

Clothing including T-shirt 's and other "fashion"

Ambush Marketing

Celebrity endorsements

The range of forms of advertising should explain part of the reason for agencies.

Who's buying, who's selling?...advertising is Big Business.

Being unique is crucial. In "ad land", they call this various things, but some of the most used expressions are, "unique campaign" and "unique selling point" (USP).

Let's take a look at some of the agencies that Media Man has dealt with, and no, we are not going to give away the fine details of involvement with each one.


Human Statue Bodyart provides gold living statue for Campaign Brief awards in Perth, Western Australia

Putting a new spin on an old sales pitch

A Sporting Legend and the Media Man

When I grow up, I want to be statue

Why there's gold in them thar cells

Duff Beer: Human Statue Bodyart supplies talent and costumes for Duff Beer Australian campaign

Human Statue Bodyart creates bodypainting for POPAI Gala Awards

Ambush marketing under fire

Advertising in Australia: Nielsen stats

Media Man Australia Website Network Milestone

Strong local content

Give him a tingle

Talk up your chances - Schmooze or loose

Advertising agencies in Australia loving bodypainting and human statues



Human Entertainment



Australian Posters

Commercial Radio Australia Ltd

Clemenger BBDO

George Patterson Partners

Multi Channel Network

Starcom Worldwide

Street Vision

Singleton Ogilvy & Mather

Industry associations

Advertising Federation of Australia

The Media Federation of Australia


Industry newspapers and magazines


B&T Marketing & Media


Advertising Age



Encore Magazine