Airship in 'ambush marketing' turbulence

Airship in 'ambush marketing' turbulence, by Peter Ker - 29th September 2006
(Credit: The Sydney Morning Herald)

Concerns that a giant blimp could gatecrash this year's AFL grand final and other Melbourne events have been raised with the state and federal governments, and could lead to a broadening of aerial advertising laws.

Several major events organisers, including AFL chief executive Andrew Demetriou, have raised concerns about the blimp, which features large Holden advertising, with state Sport and Recreation Minister Justin Madden.

The blimp's regular appearances over Melbourne this month have the AFL and its major sponsor, Toyota, increasingly concerned about potential ambush marketing at this year's grand final...


Ambush Marketing