on Country Specific Domain Or Use Existing Site?
John Mueller offers advice on the multiple considerations
prior to choosing how to build out an international
John Mueller provided answers to the problem of whether
to create international sections within an existing
site or to build entirely new sites. I asked an international
SEO his opinion on this matter and he shares insights
on what he feels is the best course of action for
ccTLD for International Sites?
person asked the question about the best way to expand
explained that they have a strong search visibility
presence in the United States but that they wanted
to expand to other countries.
the main site is so strong there is a perception that
the site could give a head start to international
versions built within the dot com version of the site,
since those versions would not be created on a non-established
there are many valid reasons for building new sites
on domains that match the countries they are targeted
kinds of domains are like the .uk, .de and .jp and
are called Country Code Top Level Domains (ccTLD).
John Mueller Discussing International SEO
person asking the question related his situation:
are starting to build out into Canada and UK. And
we are kind of at a crossroads today.
we go ccTLDs or keep it under just the dot com?
are a real estate company so our pages are pretty
probably going to end up in about a dozen countries
may thought process is being able to take advantage
of being able to target locally in Search Console
with the ccTLDs, where I cant do that with the
global dot com.
So I was just wondering, is there an advantage
of going one way or the other? Or is it easier for
Google one way or the other?
Considerations for International Business Expansion
Googles John Mueller answered with no hesitation
that there are multiple considerations and then listed
think there are multiple things that come into play.
is probably also the aspect of having multiple sites
versus having one really strong website
talking about a dozen different locations, maybe thats
less of an issue. Maybe thats something that
other thing is with geotargeting, we do use that when
we recognize that people are looking for something
either way that you go, I would try to make sure that
we can figure out what geotargeting to use for the
ccTLDs is super obvious. So thats I think a
is an option.
Subdirectories would be an option.
URL Parameters for Indicating Different International
John next discussed what not to do, calling out the
use of URL parameters to indicate the country a section
is targeted towards.
here for full article and multimedia