Buying Backlinks For SEO: Yes, This Is Still A Thing

Buying Backlinks For SEO: Yes, This Is Still A Thing - October 21, 2022

Paying for backlinks can shoot you up search engine rankings, but it comes with a whole host of drawbacks. Should you invest in the practice?

(Search Engine Journal)

By Aleh Barysevich

It wasn’t long from the time when search engine optimizers first realized the important role backlinks played in search rankings until some enterprising soul came up with the idea of selling links.

Of course, it wasn’t long before bad actors started abusing it, just like nearly every other ranking hack in SEO. And Google, doing what Google does, began cracking down on the process.

There’s not much in the way of a gray area regarding Google’s position on the issue.

The first bullet point in Google’s Webmaster Guide about link schemes states that buying or selling links that pass PageRank will negatively impact your site’s ranking. This includes “…exchanging money for links, or posts that contain links, exchanging goods or services for links, or sending someone a ‘free’ product in exchange for them writing about it and including a link.”

And as good, white hat SEOs, of course, none of us would ever dream of doing such a thing. Except a lot of sites still do. It’s not openly discussed in our field, but the practice is still alive.

This, of course, raises some questions. Namely, what’s the benefit of paying for links? And is it worth the risk?

In this piece, we’ll answer these questions and take a closer look at the buying and selling of links.

Disclaimer: The author and Search Engine Journal in no way promote, condone, and/or endorse link buying. This post is for informational purposes only, and if you choose to do so, you do so at your own risk.

What Is & Isn’t A Paid Link?


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(Search Engine Journal)

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Greg Tingle

Search Engine Journal with a most interesting read on buying text links put together by Aleh. I find myself agreeing with about fifty percent of the points made. This is partly due to my two decades of experience in and around media and later online/digital media and publishing. I went from subscription television bundling, media and PR over to journalism, later online journalism and news, and then created my own agency. We did some very big online PR press release campaigns and many agencies and clients requested some text links to further add to existing campaigns. These covered sports and combat sports promotions, movie and television show launches and campaigns, sports betting, beverage promos, corporate art, property development and management firms, technology solution firms and even some web agencies and more. We made a point of matching up the content in generally a logical and suitable manner to add value, relevance, and to be helpful to the global readership. Let's say if 1 to 3 percent of all our online content including articles on a website network of 20 plus quality sites had suitable links, one would be remain Google friendly? That's the $10,000 question right! Two decades in biz and going strong.