Content For Search Engines Such As Google: 'The Big G' per Media Man

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What does curated content mean? Heck, what’s curation?!” These aren’t stupid questions. Especially if you’re new to content marketing.

Original content is everything you create yourself. Curated content is made by others. Usually in (or related to) your industry or business vertical. You find it. Then share it. It’s a form of marketing, but it isn’t about you or your business.

There are tons of benefits of content curation. It stops you looking too self-promotional. It keeps your social media feeds full of interesting content your audience will love. But this isn’t about “why”. This is covering “what”.

The 8 main elements of curated content are:

It’s not your own original content
You’ve been really selective
It’s relevant to your niche
It keeps your audience interested
It may have been repurposed
It fills gaps in your content calendar
You always credit or tag the source
It’s entertaining, educational, or inspiring

Content For Search Engines Such As Google - 'The Big G'

Expert.

Authoritative.

Trustworthy.

Relevant.

Useful

Helpful.

High-quality.

Original.

Comprehensive.

Interesting.

Insightful.

Factual.

Detailed.

Engaging.

Credible.

Informative.

Valuable.

User-centric.

Authentic.