Content For Search Engines Such As Google: 'The Big
G' per Media Man
does curated content mean? Heck, whats curation?!
These arent stupid questions. Especially if
youre new to content marketing.
content is everything you create yourself. Curated
content is made by others. Usually in (or related
to) your industry or business vertical. You find it.
Then share it. Its a form of marketing, but
it isnt about you or your business.
are tons of benefits of content curation. It stops
you looking too self-promotional. It keeps your social
media feeds full of interesting content your audience
will love. But this isnt about why.
This is covering what.
8 main elements of curated content are:
not your own original content
Youve been really selective
Its relevant to your niche
It keeps your audience interested
It may have been repurposed
It fills gaps in your content calendar
You always credit or tag the source
Its entertaining, educational, or inspiring
For Search Engines Such As Google - 'The Big G'