Drink wars Australia wide and globally; Red Bull miles in front and can anyone
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News Media Australian
Sports Entertainment Media
dominance achieved and maintained via smart sports marketing, media and content
creation and sponsorship of world class athletes and extreme sports events
journalism meets the volatile and lucrative energy drink market
campaign, creative ambush marketing style,or elements of both?; Media Man agency
keeps them guessing!
article in development
drink wars; A Mother of all beverage wars
them or hate them, energy drinks appear to be hear for the long haul, both down
under in Australia and in many parts of the world.
is a red hot market for the feisty Red Bull, due in part to Aussie's love of sport
and extreme sports, and the fact that Red Bull
is entirely legal in Australia. That's right, some countries have outlawed the
energy and caffeine fueled beverage.
would be energy drinks have attempted to tackle the bull over the past decade
plus, but non have succeed. Once in a while a new entrant has a crack, usually
to no avail.
was circa 2005 in Sydney, Australia when adult entertainment powerhouse, Private
Media, aimed to leverage off their adult themed background and launch Private
Drinks, which by all accounts was a good drop, however they didn't last much longer
than 6 months despite a concentrated media and marketing effort in collaboration
with the likes of Sexpo!
brand that is continuing to gain traction in the energy drink sector is Monster
Energy. They have smartly got involved in niche extreme sports such as Monster
Trucks. Get it! Say G'day to Monster Jam
if you haven't already extreme sports lovers.
idea is that if you need an extra life or boost, as you would in the world of
monster truck racing, pro surfing, snowboarding and perhaps pro wrestling, go
down a Monster.
can or bottle of the typical energy drink contains about 5 times that of a cup
of coffee, so you have been forewarned.
punters are you game to join in the Australian and international energy drink
wars? We have Red Bull in the Blue corner with silver trim, and Monster Energy
in the opposite corner, with monster like features and trimmings as you might
expect. It's going to be a fierce super heavyweight encounter. Is that another
contender checking out the action. Is this about to become a 3 Way dance for the
Energy Drink Championship Of The World, or is it just another journeyman brand
and nothing more than a flash in the pan? Hello from the rafters.. V and Mother
want to get in a challenge for the upcoming championship opportunities. Will it
all be broadcast on Red Bull TV? Whatever
happened to Fuel TV? So many questions. Only some answers.
it 3 months till the next Energy Drink PPV ala UFC,
Bellator MMA and WWE
supercard. Fans, things just got red hot in the war for dominance. Stay tuned,
you want want to miss a second of the Action.
branded monster truck in action. Would Madusa's truck accept an energy drink sponsor
monster truck. The truck branding works, despite a complex web of media and marketing
deals between Marvel Entertainment and Sony Pictures over the past decade plus
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