your niche business sector For The Internet Matrix
been working in and around the internet and new media
now for the better part of two decades and have continued
to ramp up our coverage of this most interesting,
dynamic and competitive sectors.
guess you could say we have carved out our own niche
(or specifically - niches). More on that later.
what is a niche market anyway? It's a specific topic
or topics where one can specialize, either in a paid
or unpaid capacity - sometimes both.
example, my background includes crime scene journalism,
combat sports, beach sports, lifestyle, big tech (predominantly
Australia and Silicon Valley remotely), Australian
Army Reserve (Comms), sports management and promotion,
creative arts and entertainment management and promotion,
and more. That's alot of background and experience,
I know. That's a big part of the reason that having
just one website, blog and social media channel was
not enough for us. We wanted a bigger slice of the
action and felt the need to offer more than "just"
one site. We usually write about subject matters that
we know a lot about - often intel not commonly known
to everyone. This helps keep the readership coming
back for more.
you the reader has a vast background also and is looking
to get involved in digital and search engine related
business, or ramp up, you may like to adopt or dare
I say it - copycat to a certain extent (with credit
to me) some of my ideas, while putting your own personal
stamp and branding iron on it.
example, the following are websites of ours that also
predominantly have blogs, social media channels and
Life Examples of niche websites
Man Int: our own modest size, international focused
media and digital media company. We cover over a dozen
business sectors. Interviews, articles, scoops, even
gossip and much more. A mix of full on journalism,
gonzo journalism, opinion pieces, trends et al.
Man (Australia) - as above but with more of an
Australian and Asia Pacific focus.
- all about Australian and international sports. Includes
health, well-being, training tips, news scoops, videos,
interviews and more.
News Media - predominantly pro wrestling aka sports
entertainment. WWE, AEW, NJPW, NWA, independents and
some UFC, ONE Championship, Bellator MMA etc. Articles,
interviews, videos, scoops, fighter contracts, media
deals, opinion and more.
News Media - Cafe News and cafe culture, as the
name suggests. A focus on Sydney's Eastern Beaches
region as well as Melbourne, Las Vegas, Atlantic City
and Bali. Google Local Review profile tie-in works
a treat every time. Cheers Google.
News Media - casino news, information and trends
of course. Vegas, Atlanta City, Florida, Hollywood,
Macau, Monaco and beyond, with a dash of Casino Royale
and James Bond 007 themes thrown in. Shaken, not stirred.
Fear And Loathing in Las Vegas, Vegas Baby and some
casino king and pit boss feature and interviews.
On TV - you guessed it. TV aka Television (hopefully
not Tell Lie Vision)..Now includes streaming entertainment
from the likes of Netflix, Binge, Paramount Plus,
WWE Network, FITE TV, NJPW World, PPV (Pay-Per- View),
UFC Fight Pass, SBS On Demand, ABC iView, PassionFlix
(Tosca Musk), Court TV, Crime TV Network, National
Geographic, History Channel, Internet TV on steroids
and so it goes on.
For Good - good news in and around the media,
sports, tech and community sector. Being a former
crime scene journalist and social campaigner was the
trigger for this. Many other websites copied this,
and we don't mind at all. Helping bring transparency
and accountability to society and the world. Shining
a light or blowtorch I say. Deer in headlights on
occasion and when required.
New Media - anything and everything pertaining
to the coast, coastline, beach culture (especially
Australia). Best surfing spots, hidden breaks, surfboards,
surf and beach fashion and lingo, beach themed movies
ala Gidget and so it goes on. Catch the wave. The
Suburbs Media - Eastern Beaches of Sydney, Australia.
Some cross-over with Coastal New Media and Cafe News
Media. What's news in these parts? Compliments a Google
Local Review profile very nicely. Catch Of The Day
unique to stand out!
can one stand out in a crowded and even super saturated
industry, marketplace and world? What makes you and
your company or companies truly unique?
us, we draw upon a few areas. We use significant gonzo
journalism themes and influences (thanks Hunter S.
Thompson), pro wrestling and MMA influences and banter
(we know alot of wrestlers and did some basic training
many moons ago), beach bum banter -; having spent
much of our life and times around the beach), as well
as many references from 'The Matrix', as we are a
superfan of sorts. By using a combination of these
terms and themes including "insider lingo",
our scribes, websites and channels often stand out
from the pack. A dash of controversy ever now and
again. We got that idea from former wrestling promoter,
television executive and author, Eric Bischoff ('Controversy
Creates Cash' being his best selling and famous book).
Real NWO (New World Order) stuff.
The Basics Right - All You Can EAT
a Go-To person, if you are not already. If something
is opinion based, be up-front about it. Opinion pieces
are just that. We all have opinions and different
life and business experiences. Life and business is
full of perceptions and interpretations. This could
relate to the good, great and not so much of Google
and other big
tech firms, "link juice", social media
channels, trust in mainstream news, politics and so
it goes on. Respect the audience, readership and self.
Don't forget the option of becoming a Google Local
Guide (for credibility, reach and passion). Google
is your friend, remember. Everything matters, just
like baking a cake. Get all the ingredients right.
Not too many links. Keep adding quality content that
the search engines such as Google will love. Keep
testing. Choose your social media wisely and be mindful
of what you write and put out there. Birds of a feather
flock together. Are you a blogger/Blogspot, YouTuber,
Twitter, Facebook, or combination hybrid? Does your
media reflect your business? Aim for the best
cake humanly possible. The internet has many world
class cakes er websites and best of class webby's
and experts on all manner of things. Remember, you
are writing for the web, not a 1000 page paperback,
so keep that in mind. A best selling book may be in
your future, but you are a web based businessperson
- LinkedIn, website testimonials..
is a big hit for many SEO,
marketing and media professionals. Boost your profile
and street and industry cred with authentic references.
Create a professional LinkedIn
profile, and consider having a business branded
to have strong agency (creative and advertising) contacts
that would be sure to recommend you highly if asked.
Hard work and quality work pays dividends.
business is excellent business. No hard-sell required,
as they already know how good you are!
Honest With Yourself And Your Audience, Customers
know what you know, and you don't know what you don't
on your strengths. Share your unique and in-depth
knowledge built up from years of experience. Don't
fall into the trap of pretending you are an expert
on everything about websites and internet business,
or even sport or elements of pop culture in the world.
Specialize. Focus on strengths.
Market (Wikipedia reminder)!
market is the subset of the market on which a
specific product is focused. The market niche defines
the product features aimed at satisfying specific
market needs, as well as the price range, production
quality and the demographics that it is intended to
target. It is also a small market segment. Sometimes,
a product or service can be entirely designed to satisfy
a niche market. Not every product can be defined by
its market niche. The niche market is highly specialized,
and aiming to survive among the competition from numerous
super companies. Even established companies create
products for different niches; Hewlett-Packard
has all-in-one machines for printing, scanning and
faxing targeted for the home office niche, while at
the same time having separate machines with one of
these functions for big businesses. (Wikipedia)
to other authoritative destination websites - Wikipedia,
IMDb, CIA world and country directory, Google search
tools, popular social media channels
quality and Google / search engine friendly and helpful
content, just like 'The Big G' aka Alphabet powers
that be keep telling us
Courteous and Respectful to clients, associates, other
media - everyone.
the white knight with white hat mentality. Some moderate
amount of grey is acceptable in my view, but don't
become the Black Knight with the black hat and black
magic Pandora's Box. The web game is challenging enough
already without extra dramas.
building upon your technical skills. Google and Google
Console is your best friend!
backups and a Plan A, B and C. Things can and do go
wrong in business and life in general at times. Minimize
the risks. Again, focus on core strengths.
your best to offer something of value that is useful
and helpful. Most businesses supply products and/or
services. You are a problem solver to a problem or
challenge. You are also a content creator and even
a publisher and educator of sorts. This has a high
level of responsibility attached. Know your stuff.
Hone your craft. Build up credibility. The right audience
will find you. Get your basics and foundation strong,
and keep building upon it. To succeed you will need
to work hard and work smart. The world is your oyster
in the giant ocean and Internet Matrix Of Things.
Do enough of the right things well and you are setting
yourself up for success. Agent Tingle out for now,
and back to the webcode soldier.
Australia Business Conference
Turnbull MP (Google Business Conference. Bondi Beach,