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'Hacking Google' wins Media Man Documentary Of The Month' award - October 2022

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5 Key Takeaways From Google’s API Leak to Boost Your Company’s Search Ranking

1. Brand Matters at a High Level
One of the revelations from the leaked Google Application Programming Interface (API) documents is the elevated role that brand recognition and authority now play in search rankings. To nobody’s great surprise, Google favors well-known brands. This makes sense if you think about it; Google’s publicly stated goal is to provide users with the most relevant and reliable information, and established brands tend to have a track record of delivering just that.

What does this mean for you? Building a strong brand should be a top priority in your SEO strategy. This goes beyond just having a recognizable logo or catchy slogan. It’s about consistently delivering value, engaging with your audience, and establishing authority in your niche. If your brand is strong, Google is more likely to trust your content and push it higher in the search results.

2. User Experience and Navigation Impact Your Ranking
Another key insight from the leaked Google API documents is the significant impact that user experience (UX) and website navigation have on your search rankings. The Google search engine algorithm takes various UX metrics into account, such as click-through rate, dwell time, and overall site navigation.

Why does this matter? Simply put, if your website provides a seamless, engaging experience, users are more likely to stay longer and interact more. This positive interaction sends strong signals to Google that your site is valuable and relevant, which can boost your rankings. On the flip side, a poorly designed website that frustrates users can lead to higher bounce rates and lower rankings.

So, how can you enhance your site’s UX? Start by ensuring your website is easy to navigate. Clear menus, intuitive layouts, mobile-friendliness, and a logical flow can make a huge difference. Emphasize speed: slow-loading pages can be a major turnoff for users. Tools like Google’s PageSpeed Insights can help you identify areas for improvement.

3. Page Titles Still Matter
According to the documents, optimized page titles are still a significant ranking factor, and Google’s algorithm looks closely at how well your page titles match user queries; a factor referred to in the docs as “titlematchScore.”

Why do page titles matter so much? Page titles are often the first thing users see in search results. A well-crafted title can grab attention, convey relevance, and entice users to click through to your site. Google recognizes this and uses page titles to help determine the relevance of a page to a particular search query.

How can you optimize your page titles for better rankings? Follow these tips:

Include target keywords. Make sure your main keywords are prominently placed in your title.
Keep it concise and descriptive. A good page title should be clear and to the point, ideally under 60 characters to ensure it is fully displayed in search result pages.
Make it compelling. Use action words and compelling language to encourage clicks.
Avoid keyword stuffing. While it’s important to include keywords, make sure your titles and content read naturally.

4. Links Are Still Valuable
Despite speculation in the SEO community, the leaked Google API documents confirm that links remain a core element of Google’s ranking algorithm. Both internal and external links play significant roles in determining a site’s authority and relevance.

The documents highlight various metrics related to links, including “sourceType,” which indicates the quality of a link based on the authority of the source page. Essentially, high-quality backlinks from reputable sites can significantly boost your search rankings. This means that building a strong backlink profile is as important as ever.

Use these strategies to enhance your link-building efforts:

Focus on quality over quantity. It’s better to have a few high-quality links from authoritative sites than numerous low-quality links.

Create valuable content. High-quality, informative, and engaging content is more likely to attract backlinks.

Engage in digital PR. Reach out to industry publications, bloggers, and influencers to get your content featured.

Leverage social media. Share your content on social media platforms to increase its visibility.
Use internal linking. Include descriptive anchor text and ensure your internal links are relevant.

5. Take Statements From Google With a Grain of Salt

SEO professionals consider this a truism, but remember: Always take Google’s public statements with a grain of salt. The leaked documents represent a rare glimpse into Google’s infamous “black box,” and reveal several contradictions between what Google representatives have said publicly and what’s actually in the API documentation. For instance, Google has often downplayed the importance of certain factors like click data, but the documents suggest otherwise.

It’s important for every site owner and digital marketer to critically evaluate Google’s statements and not take everything at face value. Always test and verify SEO strategies to see what works best for your site.

Google News

Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web.

Google released a beta version in September 2002 and the official app in January 2006. The initial idea was developed by Krishna Bharat.

The service has been described as the world's largest news aggregator.[4] In 2020, Google announced they would be spending US$1 billion to work with publishers to create Showcases. (Wikipedia)

Google Ranking Systems

BERT: Short for Bidirectional Encoder Representations from Transformers, BERT allows Googe to understand how combinations of words can express different meanings and intent.

Crisis information systems: Google has systems in place to provide specific sets of information during times of crisis, such as SOS alerts when searching for natural disasters.

Deduplication systems: Google’s search systems aim to avoid serving duplicate or near-duplicate webpages.

Exact match domain system: A system that ensures Google doesn’t give too much credit to websites with domain names that exactly match a query.

Freshness systems: A system designed to show fresher content for queries where it would be expected

Helpful content system: A system designed to better ensure people see original, helpful content, rather than content made primarily to gain search engine traffic.

Link analysis systems and PageRank: Systems that determine what pages are about and which might be most helpful in response to a query based on how pages link to each other.

Local news systems: A system that surfaces local news sources when relevant to the query.
MUM: Short for Multitask Unified Model, MUM, is an AI system capable of understanding and generating language. It improves featured snippet callouts and is not used for general ranking.
Neural matching: A system that helps Google understand representations of concepts in queries and pages and match them to one another.

Original content systems: A system to help ensure Google shows original content prominently in search results, including original reporting, ahead of those who merely cite it.

Removal-based demotion systems: Systems that demote websites subject to a high volume of content removal requests.

Page experience system: A system that assesses various criteria to determine if a webpage provides a good user experience.

Passage ranking system: An AI system Google uses to identify individual sections or “passages” of a web page to understand better how relevant a page is to a search.

Product reviews system: A system that rewards high-quality product reviews written by expert authors with insightful analysis and original research.

RankBrain: An AI system that helps Google understand how words are related to concepts. Allows Google to return results that don’t contain exact words used in a query.

Reliable information systems: Google has multiple systems to show reliable information, such as elevating authoritative pages, demoting low-quality content, and rewarding quality journalism.

Site diversity system: A system that prevents Google from showing more than two webpage listings from the same site in the top results.

Spam detection systems: A system that deals with content and behaviors that violate Google’s spam policies.

E-A-T

E-A-T impacts many areas in Google's ranking algorithms. Techniquest and ways to position yourself as an expert, authoritative and trustworthy entity.

Expertise, Authoritativeness and Trustworthiness

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YMOYL

"Your Money or Your Life"

'Wordle' tops Google's most searched list for 2022 - 7th December 2022

Google's annual Year in Search list is a microcosm of all that collectively grabbed people's attention throughout the year and in 2022 the game Wordle was No. 1.

The word game was popular globally, challenging players to guess a word everyday and giving them the chance to show off their skills on social media. You could not log into a social media app without observing the Wordle prowess of people you are connected with. In fact, it was so popular that it was entered into the search bar more than "Ukraine" or "Queen Elizabeth."

Wordle started as a prototype in 2013, created by Josh Wardle. It did not immediately take off, but a reworked version of the game made a splash in 2021. Within just a few months it was acquired by the New York Times and is now playable on its website and as a mobile app.

"India vs England" was the second-most searched term, referring to the Twenty20 World Cup in cricket. England defeated India by 10 wickets in the tournament's semi-final round.

Ukraine was the most searched news subject, due to the ongoing war with Russia. Queen Elizabeth was next, heightened by her death on Sept. 8. "Election results," "Powerball numbers" and "Monkeypox" rounded out the top five.

When searching for recipes, the biggest appetite was for Indian cuisine. Paneer pasanda was searched for more than any other recipe throughout the world. It is a hot dish with a fried, stuffed sandwich that soaks in a creamy gravy.

The need for speed and thirst for vengeance was not enough for the uber-popular films Top Gun: Maverick or The Batman to beat Thor: Love and Thunder as the most popular movie titles on Google.

Celebrity feuds fueled searches of people's names. Johnny Depp and Amber Heard were among the top five people searched, flanked by Will Smith and Chris Rock. Raphael Nadal had the most stunning moments on the tennis court in 2022 but he fell behind Novak Djokovic in the athlete category.

To accompany the top searches of 2022, Google introduced a new feature called the "Local Year in Search." With this new feature you can see what searches trended in any part of the United States.

"While Year in Search reveals a lot about what we all have in common, every community showed they were unique, too," a blog post from Google said.

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Google taps Coinbase for crypto pay - 13th October 2022

Google is partnering with Coinbase in a deal that could help move cryptocurrency further into the mainstream — and bring more business from Web3 firms to Google. Starting early next year, it will use Coinbase Commerce to let customers pay for Google Cloud services with certain kinds of digital currency. Deal terms haven't been disclosed, but Coinbase will get a portion of all transactions. Coinbase will also switch some of its applications from Amazon Web Services to Google.

Google is also examining how it might use Coinbase Prime, a crypto trading and storage platform for large companies.

Coinbase's shares rose Tuesday after announcing its partnership with Google over cloud services, which will allow some Google Cloud clients to pay in crypto.

The pact follows prior deals with other big-name corporate partners, such as BlackRock and Meta. It further “solidifies Coinbase’s opportunities across non-trading revenue streams".

Google Cloud: Super exciting announcement with the CEO of Coinbase of their partnership with Google Cloud. With the investments we've been making into Web3 and Blockchain through the work of James Tromans and Rich Widmann, this partnership will bring it all to life.

WHAAM!

Content, search engine and FAANG sector examined, by Greg Tingle

What type of business or processional endeavor are you involved in? Chances are that the internet aka World Wide Web, is having an effect on your business, and if its not already - it will in say 99% of cases.

The internet is hear to stay, like it or not, and the range of ways for individuals and brands to get found on the internet is continuing to evolve, as are the various ways and applications for online commerce.

In my career I have worked in a number of fields ranging from Pay TV / Streaming Television, Water Utilities, Community Television, Webcam Advertising, Property Promotion, Transport Logistics (Trucking and Shipping), Food and Hospitality, Project Management, Community Events and Journalism and Public Relations to name a few. Every single one of these industries has been impacted by the internet, new media and social media etc al.

Heard of Google, Facebook, Instagram and Twitter - the Big 4, and YouTube, making it 5. Then there's Snapchat... and no doubt other big social media companies on the rise, soon to be household names. Have I got your attention yet punters.

Am I qualified to offer commentary on the subject?

Yes - As the head of Media Man Australia and Media Man Int I was the prime reason we were able to become a semi finalist in the Hitwise Australia Top 10 (entertainment - personalities) category a number of times (at least 5 times I believe), and we have the award badges to prove it. Ask Hitwise if you like. It's under the name Media Man Australia, with myself as the boss.

What brands did you help elevate?

Well, I'm not going to give away trade secrets here, or any other place, but here's a few entities that we assisted climb up the ratings in either an organic / natural way, paid, or both. For the recent I believe organic results are more powerful, as they are legit. You attained them because you know what you are doing, rather than just paying someone to get you paid results on a top 10, and the moment you stop paying, you and your brand becomes invisible again.

A List

Media Man Australia, Media Man Int, Greg Tingle Promotions, Human Statue Bodyart, Australian Sports Entertainment, Virgin Games, Virgin Casino, Messages On Hold, Paddy Power, NetBet, Platinum HD, Casino News Media, Private Media, Playboy Casino, Naked Vegas, Gambling911, Vroom Vroom Vroom, Webjet. That's enough already! And, there's dozens more that we are not able to name for commercially sensitive reasons.

Organic Results?; A Wikipedia rundown - thank you Jimmy Wales and Co.

Organic search is a method for entering one or a plurality of search items in a single data string into a search engine. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

Background

The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish real search results from ads.

The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).

Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page. Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent.

The same report and others going back to 1997 by Pew show that users avoid clicking "results" they know to be ads.

Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.

Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.

Organic SEO refers to the method that all the procedures for search engine optimization are followed by the proper method of taking position on the search result. (Wikipedia)

What now?

So, you found this article, so you have already convinced yourself that this Media Man company knows how to get itself and its client found on the almighty internet.

As always, happy web hunting.