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Frederick Jay Rubin, born March 10, 1963) is an American record executive and record producer. He is a co-founder (alongside Russell Simmons) of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records.

 

Everything happens kind of the way it's supposed to happen, and we just watch it unfold. And you can't control it. Looking back, you can't say, 'I should've... ' You didn't, and had you, the outcome would have been different. Rick Rubin

 

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YouTube Shorts Now Available On TV - November 7, 2022

Google-owned video sharing platform rolls out short-form vertical players optimized for television screens.

 

By Brian Frederick

YouTube Shorts are now available in a television-optimized format, the company announced today via a blog post.

Owners of Android TVs or Google TVs will now be able to view short-form videos via the YouTube app.

YouTube Chief Product Officer Neal Mohan said in the blog:

“While this may seem like a natural next step, an incredible amount of thought and care has gone into bringing this vertical, mobile-first experience to the big screen.”

Before this release, there was no convenient way for viewers to watch vertical videos in landscape orientation. Now, you can play vertical clips in a clean, white-bordered format that uses the wider screen’s additional space to include information about the video, including title, audio format, creator names, and the like/dislike icons.

New Functionality Intended To Facilitate Community Viewing

YouTube researched users’ preferred format before releasing this new functionality, seeking to preserve what it called the “essence of Shorts” while encouraging viewing with others on a larger screen.

Mohan continues:

“As YouTube continues to make it easier to interact on TV, the richness of the Shorts experience will only grow. Bringing Shorts to TV is a great bridge to bring two of our most important experiences together to benefit both creators and viewers. Over the coming weeks, this experience will be rolling out on TV models (2019 and later) and on newer game consoles.”

 

The Google-owned video-sharing platform experimented with employing a conventional video player and a “jukebox” style format, in which multiple Shorts would display simultaneously, before finally settling on a layout with a clean design that still takes advantage of the television’s additional screen space.

Move Latest Attempt By YouTube To Compete With TikTok

Recognizing the power TikTok wields in the short-form video sphere, many other companies, including Google and Facebook, have sought to claim a share of the market to varying degrees of success.

YouTube Shorts has been one of the more successful platforms in this format, reaching 30 million daily views in April of this year, a massive number for a service that was launched as a beta version in India in September 2020 before going live in the U.S. in March of the following year.

The release of Shorts for televisions should provide YouTube with a significant advantage over competitors, as most smart TVs come with the YouTube app already installed, as opposed to downloading a separate app, ala TikTok.

Viewing Shorts only requires users to open the app and look for a carousel on the homepage. You can also view Shorts directly from a creator’s channel.

*click here for full article and multimedia

(Search Engine Journal)

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Greg Tingle

SEJ on YouTube Shorts hitting the big screen TV by Brian. A call to action perhaps to create more YT Shorts and Google friendly content. Could this almost be a preemptive strike against Netflix with gaming strategy and marketing plans? Everything is competing with everything right? How about in part to counter Microsoft, TikTok and maybe even Musk's Twitter in the bud, or at least build on market penetration and pop culture infiltration, build views on interactive, while reducing churn? Perhaps we're looking into this too deep, but maybe not! The battle for eyeballs, hearts, minds, loyalty and revenue continues! The latest chapter in the big book entitled 'The Internet Matrix Of Things'. PS: still pleased we paid to have the YouTube ads removed, but now Netflix ads are sneaking up on us. The game of business.