History and meaning of automotive emblems

History and meaning of automotive emblems

Each car brand has its own logo, behind which a whole story can be hidden. In addition, each logo has its own meaning. Sometimes these stories are fictional and have nothing to do with the real origin of the emblem. Consider reliable information about the meaning of the logos of the most common car brands.

1. Ferrari. The logo of this legendary company represents a prancing horse. His story was told by Enzo Ferrari only once. According to him, he copied this horse from the fuselage of Count Francesco Baracca. Later, his mother asked the automaker to put her son's horse on his cars. At the same time, she assured Ferrari that she would bring him good luck. Today the Ferrari logo comes in a variety of designs. This is the case when the logo matches the quality, zeal, and speed of the cars being produced.

2. BMW. The Bavarian flag was taken as the basis for the logo of this company, since the history of this car originates from this very area. Although the company originally produced aircraft, it has been making cars since 1929. BMW's design was inspired by the aircraft's rotating propeller.

3. Alfa Romeo. The emblem of this legendary car originated in 1910. The artist Romano Cattaneo combined the coat of arms of Milan, as well as the emblem of one noble family (House of Visconti). She looks like a snake swallowing a person. If the first part is a symbol of the homeland of the car, then the second part symbolized uncompromising and cruelty in the competition.

4. Toyota. The founder of this company launched a competition in which everyone could take part. Participants were required to come up with a car brand badge. As a result, there were more than 20,000 applications. The winner of this competition submitted a variant with katana letters. It was attractive not only from an aesthetic point of view. Since this logo uses 8 strokes, it has become a symbol of success and prosperity. Interestingly, this number is considered lucky in Japan.

5. Mercedes-Benz. The emblem of this car consists of a three-pointed star. It symbolizes the superiority of this brand in the air, on land and in the water. This is not surprising, since the company was engaged not only in the production of cars, but also engines for ships and aviation. The name of this company is dedicated to the daughter of one of the founders of the concern.

6. Infiniti. The name of this brand is translated as infinity or infinity. The logo matches the meaning exactly, as it represents the road leading to infinity. This emblem symbolizes the endless path to improvement in everything. Since Infiniti is a subsidiary of Nissan, more expensive and high-class cars are nevertheless produced under this brand. As far as Nissan vehicles are concerned, manufacturers have seen the benefits of producing economy class vehicles.

7. Audi. The logo of this company consists of four interconnected rings. Representing one chain, these rings symbolize the unbreakable unity of the four companies - the founding companies Audi, DKW, Horch and Wanderer. The name was taken in honor of the founder of the auto concern August Horch. It is interesting that in Latin the surname "Horch" is translated as "Audi".

8. Volvo. The meaning of this company's logo sounds menacing. It symbolizes courage, iron and blacksmithing. Therefore, the logo is secured with a metal bar. This symbol was taken from ancient Celtic mythology, and is translated "volvo": "I spin" or "I roll."

9. Volkswagen. The emblem of this car company consists of two letters - V and W. In German, this translates as "people's car". The history of this concern dates back to 1933. Then Adolf Hitler demanded to create a car accessible to citizens, which would cost no more than 1,000 marks. That is why they began to call it folk.

10. Subaru. This logo features a cluster of stars that sounds like "Subaru" in Japanese. However, the arrangement of the stars on the logo does not correspond to the actual arrangement in the constellation. The literal translation of this brand is "six stars". It is also a fitting symbol, since the group was originally formed by six companies. Although at the beginning of its journey the company produced airplanes, but thanks to the love of the head of Kenji kita for cars, they also began to be produced from 1954.

As you can see, car logos have their own unique stories that connect the past and the present. Since many logos have roots from the beginning of the last century, they all have sufficient intrigue and symbolism. This explains the fact that most of the logos of famous car brands have not changed for many decades.