success: Stan boss eyes more boxing after 120
second fight - March 25, 2022
appointed chief executive of streaming service Stan,
Martin Kugeler, has shrugged off criticism of the
short-lived fight between Sonny Bill Williams and
Barry Hall and declared ambitions to dominate coverage
of boxing in Australia.
which expanded into live sport last year after acquiring
rights to key rugby union, tennis and European soccer
competitions, held its first pay-per-view event this
week, a boxing match between retired cross code star
Sonny Bill Williams and former AFL player Barry Hall.
But the bout, which cost subscribers $50 to watch,
lasted only two minutes.
Mr Kugeler declined to provide a revenue or audience
figure for the fight, he said it exceeded Stans
expectations. Turf War was a huge success for
Stan, and I am incredibly proud of what we achieved
on Wednesday night. We have significantly exceeded
all expectations for pay-per-view sales, Mr
parent company Nine Entertainment Co is the owner
of this masthead.
who apologised for his performance, was knocked down
three times inside the first two minutes, causing
referees to stop the fight. The quick end to the match
aggravated some viewers including NRL commentator
Phil Gould, who said he had spent the same amount
of money - $50 - on a greyhound race that had lasted
longer and The Daily Telegraphs columnist Phil
Rothfield who called it a farce.
spent $50 on greyhound races that lasted longer than
Mr Kugeler said what viewers had received was a world-class
event. It was not just a boxing fight, it was
an entertainment event, he said. With
this success under our belt, Stan will become the
new home of boxing in Australia.
Green Machine Boxing said the fight was a landmark
moment and Stans push into pay per view
events will be the catalyst for exposing and
building household names in this gruelling sport with
a view to building more world champions.
Sydney Morning Herald)