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Freelancer
vs Guru.com vs AirTasker; Undercutting madness good
for nobody says Media Man agency, by Greg Tingle
It's
been described as a 'Race to the bottom', and rest
assured, the Dutch auction that has sometimes become
almost the norm in the online bidding for projects
is generally not a good thing.
As
the director and founder of the Media Man agency,
I for one can categorically state that we won't be
getting caught up in the bidding for work craziness.
Yes, we will continue to bid for work projects, however
it certainly won't be on a price only nature. The
moment you discount a product or service, you are
effectively discounting its worth or merit. In fact,
sometimes I've actually told clients that we are charging
extra, because we are doing a quality job, and are
much better than average.
A
well known and highly respected Australian advertising
agency recently let a big contract client leave because
frankly the client was not worth having anymore. The
agency would have lost money to keep the account.
We
have all heard the expression 'The customer you don't
want'... well, that is as prevalent as ever.
For
the record, we love customers and happy clients, however
a business to business relationship - agency to client,
is about a Win - Win... not a scenario where one wins,
and the other does not.
Since
we are penning this number of the topic of business,
clients, bidding for work and the like, I thought
we would take the opportunity to thank a few of our
clients from over the years, as they helped us build
a sustainable business: Messages
On Hold, bwin.party Digital Entertainment, Virgin
Games, Marvel,
Crown Resorts,
Netflix, WWE,
UFC, Max
Exposure, Future
Trends Group, Human
Statue Bodyart, Webjet,
Hilton Hotels,
MGM Resorts,
Australian Stunt
Academy, and that's enough on that front for now.
Back
on the subject at hand, people and businesses that
do a good job deserved to be rewarded well.
I'm
writing this here in Sydney, Australia. Now, we know
the cost of living in Sydney right? The powers that
be say that Sydney is the second most expensive city
in the world. Sydney is also one of the most competitive
business environments in the world I would say. Sydney
has some of the most talented and capable workers
and professionals et al. There's an over abundance
of media and advertising professionals out there,
in part because many of them lost their positions
at either News Limited, Fairfax Media and the ABC,
and a few more will likely be following suit from
the likes of Network Ten. In short, there's an over
supply of strong talent.
A
perfect storm
The
internet - a global medium
Social
media - everyone is their own best self promoter and
broadcaster. Hello Instagram,
Facebook,
and Twitter.
Globalization
- projects can be quoted on globally. i.e. list it
on the internet, and see who will do it for the least
cost
Casualisation
of the workforce - lack of job stability and more
people looking for work
A fair days pay for a fair days work
Depending
upon your age, you have heard of that expression.
Most people want to be paid for a job well done.
What's
the opposite of that? Poor rates of pay.
Question:
What do monkey's eat? Answer: Banana's. Anyone fancy
some peanuts perhaps?
Over
the past few years dozens of people I know have been
telling me of their dissatisfaction in the overall
decline in working conditions and pay in a number
of business sectors. Many of them in media, advertising
and entertainment, but also in tech, construction
and others. I thought it was timely that I wrote something
on the subject to, following suit of mainstream newspapers
publications such as The Sydney Morning Herald, The
Australian Financial Review, The Daily Telegraph and
The Australian. By the way, if you didn't know it
already, basically all of those newspapers have shred
stuff also as a cost cutting measure. That was in
part due to their declining profit margins, as advertisers
have you might say millions of choices as to where
to advertise these days, rather than just a few local
and state wide newspapers for instance.
What's
the solution?
Whether
you are an employee or a business owner, you can make
a stance by not working for less that you are worth.
Set your rate, and stick by it. Or, put forward your
rate of pay, and only negotiate with a client if it
suits you to. Remember, the buck stops with you. Oh,
did I mention that I'm not a big fan of outsourcing,
to say the least. Refuse to do business with firms
who do not communicate effectily, or in an easy to
understand fashion.
Cheap
staff can equal cheap performance and poor service
Ever
been to a shop where the service is really poor? This
may just be because the owner / s pay very poorly,
thus they only attract below par staff. Maybe the
staff are not paid enough to care. Ok, you want names
- I hear you. You must have heard of the 7 - Eleven
pay scandal that was massive news in Australia. The
staff were being underpaid, and the company exploited
them. Was I the only one who ever experienced staff
at some of these convenience stores whose English
and communication skills were should we just say well
below average. Again, poor pay equates to poor service
and poor end result, in more cases than not.
Work
/ Life balance
Regardless
of whether you believe you are being paid fairly or
not, always remember to stop to smell the roses and
take some time out. This also has heath and wellbeing
benefits, and will help ensuring that you don't get
burnt out. It might be a swim, a surf, a walk, or
just catching up with friends and family. Work fatigue
is also not good for performance, and can also be
dangerous both for yourself and also for your co-workers
and associates.
Good
deal
Look
after your clients, your brands, your employees -
if you have any. My experience has proven to myself
that there will always be others who appreciate a
job well done, and who don't mind paying a fair rate,
or even a bit more than usual to get an outstanding
job. Cheap and nasty is not the way to go. There's
lots of net nasties on the web, and they can also
infect your computers. Go for quality over price -
unless your budget is Zero - yes, there's people that
will also work for nothing in this complex world,
so side step that sector. If you want to be a volunteer
and work for free, great, and enjoy the work and make
a difference, but there can sometimes be a fine line
between volunteering and exploitation. Win - Wins
are the way to go. A win for your client or firm,
and a win for the person who is paying you for a job
well done.
And
again, thank you to our many satisfied and loyal clients
and associates.
News
Media
agency sees big growth potential and future in niche
sectors; Local business, Blockchain, bitcoin, movie
promotion, video games, sports and art
Niche
media, marketing and media campaigns the way to go
says Media Man agency
Online
newspapers; News apps way of the future, says Media
Man agency
Meet
up and share your business ideas
Maroubra
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Whitewash
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Controversy
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Putting
a new spin on an old sales pitch
Talking
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