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guide to seasonal content marketing
Are you in an industry where seasonality is a big
factor? Here's how to create content for relevant
time periods within your space.
September 12, 2022
most businesses, holidays bring in revenue
and a lot of it. In the United States, total retail
spend during the 2021 holiday season was $1.221 trillion,
according to Insider Intelligence.
from holidays, seasonality influences select industries
where specific times of the year are more popular
than others. The fitness, healthcare and ecommerce
spaces are just a few industries with seasons.
you work in an industry where seasonality is a big
factor, then your brand needs to participate. Otherwise,
you could be losing out on significant revenue opportunities.
this article, youll learn why seasonal content
is important and get tips to help plan your seasonal
content strategy for the year.
is seasonal content?
content focuses on topics, trends and events that
happen at the same time of year. This type of content
should embody the lifestyle of your brand and the
industry youre in.
example, suppose youre a health insurance provider.
In that case, its essential to present helpful
content during the annual enrollment period (AEP)
as its the time of year when an individual already
enrolled in a program can change their plan, or someone
turning 65 can pick a plan.
example is ecommerce. Marketers can develop content
for plenty of holidays, such as Amazon Prime Day,
Labor Day, Black Friday, and so on.
your industry has seasons, this can help you plan
your content calendar ahead and give you time to develop
and implement. Doing so helps your seasonal content
to get indexed in search engines and shared in newsletters.
You can also create promotions around these times
vs. seasonal content
important to understand the difference between evergreen
content and seasonal content.
here for full article and multimedia
An excellent article by Victoria on seasonal content
marketing. We're based in the Eastern Suburbs/ Eastern
Beaches of Sydney, Australia, but our coverage, reach
and readership is very much global. Over a decade
ago we made the decision to expand more from just
having an Aussie domain name for our media and pop
culture coverage to also having more dot com domains
and website. Going global was one of the best business
decisions we ever made. As far as seasons go, Australia
has a vast array of climate and environmental conditions
throughout the year and this is also related to the
type of personal and business activities, events,
habits and such going on. For example there's extreme
differences between snow season, surfing prime time,
beach volleyball etc. There's events such as Bondi
Winter Festival, Finke Desert Rally (Outback Australia),
and then we cover WWE SummerSlam (abroad in the U.S),
while it's still cold in Australia! Pro wrestling
is of course evergreen content, which is part of the
reason it's so popular on both websites, social media
and streaming channels. We find it's best to spread
the risk and cover events in Aust, the U.S, Europe
etc all year round therefore riding out the ebbs and
flows. Man of all seasons!
You Still Need Directory Submissions For Local SEO?
directory submission can help or hinder your local
SEO depending on how you set it up. Here's what you
need to know.
primary goal of local SEO is establishing visibility
for a local business in the Local Map Pack and/or
the top three organic search results. These typically
reside just below paid Google ads and the Map Pack.
with all SEO, myriad factors (i.e., the (in)famous
Google algorithm) come into play to determine which
businesses get top billing and the resulting coveted
organic search traffic.
set of factors from a local SEO perspective is local
presence, relevance, and authority.
other words, and from a common sense perspective,
local businesses need to prove to the search engines:
are indeed physically located within close proximity
to their customer base.
They provide services or products which fall into
They are a trusted/authoritative content source and
answer their customers questions.
Local directories, by definition, are a vehicle through
which businesses can address all three of these factors.
such, the simple answer to our introductory question
is yes, you do still need directory submissions for
not all directories carry the same weight or authority
and should be reviewed relative to the value they
becomes particularly important for those directories
requiring a fee for inclusion.
there are some best practices related to data and
contact information consistency to consider during
tools are available to make the directory listing
setup and ongoing maintenance process quicker, particularly
for businesses with multiple locations.
are a lot of directories, and maintaining information
and content across all of them can become a burden
for a small business.
review how to address each of these factors and how
directories can help or hinder local businesses
efforts to get found.
Presence And Consistency
here for full article and multimedia
Engine Journal on another high quality an analysis
news article by Jeff. We are based in the Eastern
Suburbs of Sydney, Australia. We enjoy a global audience
spanning the world and have worked in and around the
media and new media sector for two decades. Many years
ago I realized it made good business sense to create
and establish one or two local brands: Eastern Suburbs
Media and Bondi Beach Directory, and then collaborated
with the likes of Cafe News Media, servicing the local
cafe, food, tourism and lifestyle sectors. In this
time we also ramped up our activities and reviews
with Google Local Guides, meshed in with Google Maps,
and YouTube and Blogger, and the results have proved
outstanding. This resulted in a positive cumulative
effect, and also further lifted the parent co, Media
Man. The website and social traffic is organic, and
we've even picked up a number of advertising and some
publicity campaigns via this local approach. The right
business can and does find you when you do a solid
local approach rolled out on the worldwide web. Google
Local Guides was key, as was the local presence of
us, knowing the cafes, beaches, tourism hotspots and
all. Our average to solid webcode skills, backed up
search engine and FAANG sector examined, by Greg Tingle
type of business or processional endeavor are you involved in? Chances are that
the internet aka World Wide Web, is having an effect on your business, and if
its not already - it will in say 99% of cases.
internet is hear to stay, like it or not, and the range of ways for individuals
and brands to get found on the internet is continuing to evolve, as are the various
ways and applications for online commerce.
my career I have worked in a number of fields ranging from Pay TV / Streaming
Television, Water Utilities, Community Television, Webcam Advertising, Property
Promotion, Transport Logistics (Trucking and Shipping), Food and Hospitality,
Project Management, Community Events and Journalism and Public Relations to name
a few. Every single one of these industries has been impacted by the internet,
new media and social media etc al.
of Google, Facebook, Instagram and Twitter - the Big 4, and YouTube, making it
5. Then there's Snapchat... and no doubt other big social media companies on the
rise, soon to be household names. Have I got your attention yet punters.
I qualified to offer commentary on the subject?
- As the head of Media Man Australia and Media Man Int I was the prime reason
we were able to become a semi finalist in the Hitwise Australia Top 10 (entertainment
- personalities) category a number of times (at least 5 times I believe), and
we have the award badges to prove it. Ask Hitwise if you like. It's under the
name Media Man Australia, with myself as the boss.
brands did you help elevate?
I'm not going to give away trade secrets here, or any other place, but here's
a few entities that we assisted climb up the ratings in either an organic / natural
way, paid, or both. For the recent I believe organic results are more powerful,
as they are legit. You attained them because you know what you are doing, rather
than just paying someone to get you paid results on a top 10, and the moment you
stop paying, you and your brand becomes invisible again.
Man Australia, Media Man Int, Greg
Tingle Promotions, Human Statue
Sports Entertainment, Virgin Games,
Virgin Casino, Messages
On Hold, Paddy
Power, NetBet, Platinum
HD, Casino News Media, Private
Media, Playboy Casino, Naked
Vegas, Gambling911, Vroom
Vroom Vroom, Webjet. That's enough
already! And, there's dozens more that we are not able to name for commercially
Results?; A Wikipedia rundown - thank you Jimmy Wales and Co.
search is a method for entering one or a plurality of search items in a single
data string into a search engine. Organic search results are listings on search
engine results pages that appear because of their relevance to the search terms,
as opposed to their being advertisements. In contrast, non-organic search results
may include pay per click advertising.
Google, Yahoo!, and Bing search engines insert advertising on their search results
pages. The ads are designed to look similar to the search results, though different
enough for readers to distinguish between ads and actual results. This is done
with various differences in background, text, link colors, and/or placement on
the page. However, the appearance of ads on all major search engines is so similar
to genuine search results that a majority of search engine users cannot effectively
distinguish between the two.
so few ordinary users (38% according to Pew Research Center) realized that many
of the highest placed "results" on search engine results pages (SERPs)
were ads, the search engine optimization industry began to distinguish between
ads and natural results. The perspective among general users was that all results
were, in fact, "results." So the qualifier "organic" was invented
to distinguish real search results from ads.
term was first used by Internet theorist John Kilroy in a 2004 article on paid
search marketing. Because the distinction is important (and because the word "organic"
has many metaphorical uses) the term is now in widespread use within the search
engine optimization and web marketing industry. As of July 2009, "organic
search" is now common currency outside the specialist web marketing industry,
even used frequently by Google (throughout the Google Analytics site, for instance).
claims their users click (organic) search results more often than ads, essentially
rebutting the research cited above. A 2012 Google study found that 81% of ad impressions
and 66% of ad clicks happen when there is no associated organic search result
on the first page. Research has shown that searchers may have a bias against ads,
unless the ads are relevant to the searcher's need or intent.
same report and others going back to 1997 by Pew show that users avoid clicking
"results" they know to be ads.
according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond
Google's first page of organic search results, a claim often cited by the search
engine optimization (SEO) industry to justify optimizing websites for organic
search. Organic SEO describes the use of certain strategies or tools to elevate
a website's content in the "free" search results.
can prevent ads in search results and list only organic results by using browser
add-ons and plugins. Other browsers may have different tools developed for blocking
refers to the method that all the procedures for search engine optimization are
followed by the proper method of taking position on the search result. (Wikipedia)
you found this article, so you have already convinced yourself that this Media
Man company knows how to get itself and its client found on the almighty internet.
us for more information and a quote.
always, happy web hunting.
eyeing up Australian and international property sector; Bitcoins as down payment
media, marketing and media campaigns the way to go, says Media Man agency
vs RealEstate.com.au vs PurpleBricks vs Local Agent Finder media, marketing, advertising
and online battle continues; Websites, apps, Sydney Buses advertising billboard
fun and games continue
engine war just about over; Google vs Bing vs Yahoo! vs Web Wombat vs Altavista;
Who or what was that?
Follows the Money Trail to Gambling
him a Tingle
whisper leaves Tingle in the ear
trailer promotions; Good, bad or indifferent for movie goers, critiques and the
business of film making
agency sees big growth potential and future in niche sectors; Local business,
Blockchain, bitcoin, movie promotion, video games, sports and art
Sydney: The ultimate Bitcoin business networking meetup
up your chances - Schmooze or lose - It's who you know that counts
a new spin on an old sales pitch
popular, she's good business for Nine
technology on Media Man agency radar; Business ramping up across Sydney's eastern
suburbs says Media Man agency; New breed of sports tech entrepreneurs U.S and
newspapers; News apps way of the future, says Media Man agency
Cena On His Instagram Posts Being Interpretive Art"
to Netflix Australia | November | Netflix
The Legend Lives Collection intro (WWE Network Exclusive)
ATM. Cosmopolitan Hotel. Sydney, Australia (video)
presentation. Bondi Beach, Sydney, Australia (Media Man Australia and Media Man
Content Models. Digital photoart by Greg Tingle