Biz via Media Man Int and Media Man Australia
signs first official CBD sponsor - 11th October 2022
now has a CBD sponsor, and is the first big-league
sports property to do so. Charlottes Web has
signed a sponsorship designating it the Official
CBD of MLB. Under the deal, which includes exclusive
category rights and covers this years postseason,
plus an additional three years, Charlottes Web
is launching, via its own e-commerce, a Sport line
of CBD products, which will carry MLBs familiar
silhouetted batter logo. Additionally, the brand will
run electronic signage during the playoffs and World
Series, and is planning a World Series sweepstakes
promotion. Sources called the structure of the deal
non-traditional, with a rights fee, plus a revenue
share. Under terms of the deal, MLB is also receiving
shares in Charlottes Web Holdings, traded on
the Toronto Exchange.
opened CBDs in June as a sponsorship category for
the league and its clubs, with the proviso that products
seeking league or team sponsorship rights must be
NSF-certified. Charlottes Web, which had previously
done a sponsorship with NWSL club Angel City FC, has
received that certification.
the questions are which leagues will follow MLBs
lead by permitting CBD sponsorships and how meaningful
the CBD category will be across sports. UFC signed
its first CBD deal with Aurora in 2019. Its current
five-year sponsorship with Love Hemp is one of the
MMA circuits top 10 sponsorships. Theres
opportunity across sports, said UFC SVP/Global
Partnerships Paul Asencio. I dont think
every team will have a (CBD) partner, but probably
every league will. Its just a really good connection
and marketing platform, because professional athletes
are using these products and will continue to.
Business Journal with an informative, educational,
entertaining and even groovy report on the MLB and
CBD connection. Well, we knew players were getting
the good oil somewhere, so now the supplier has an
official business deal that is above board. Hopefully
the players and management don't get too spaced out
by over indulgence! Does management recommend an ideal
dosage to help achieve home runs! Pity the late, great,
Randy "Macho Man" Savage is not around anymore
to give us his views on the matter, as Randy was getting
good stuff in both his baseball and pro wrestling
career..Buds, dig it..Oh Yeah! CBD Mania is runnin'
wild. The good oil deal by Charlotte's web that vibed
around the sports world! Open for business groover
and playa. Smoking away the competition on and off
the field. Wrigley who!
Business Journal wins Media Man 'Sports Website Of
The Month' award
Network nominated for 2021 Sports Business Award -
3rd May 2021
Network received a nomination in the 2021 Sports Business
Award in Best in Digital Sports Media.
prestigious Sports Business Awards bring the industry
together by celebrating excellence in the sports business.
All winners will be announced during a virtual ceremony
on Wednesday, June 23, at 7 p.m. ET.