Start Up Directory

Start Up Directory


8 Design Principles Every Health Tech Startup Should Live By

In the last few years, nothing is changing and shaping medicine more than technology. From advanced medical devices and software to apps, and wearables, it offers endless benefits, opportunities, and operations to both patients and medical professionals. However, many are still hesitant when it comes to newer services and products, even though technology has become a huge and essential part of our daily lives.

Nevertheless, people are becoming increasingly health-conscious today, and they are making huge and serious lifestyle changes due to this. This is why the healthcare industry is rapidly growing every year, especially when it comes to health tech. Now, it is worth billions of dollars, so if you are considering to start your own business, here are some things to have in mind.

What It Is

Healthcare technology – health tech for short, also often referred to as digital health involves creating products, services, and tools that are intended to optimize the delivery and consumption of care outside of medical institutions. However, hospital and practice management software falls into this sector as well. These apps, software, databases, and wearables can be used in numerous ways and the industry’s aims are complicated and diverse, making it hard to create a concrete definition of this sector.

The Difference Between Healthcare Technology and Med Tech

While the first focuses on improving preventive or personal care, the second uses devices and technologies for diagnosing conditions or treating existing ones.

Primary Principles Everyone Should Follow

1. Determining a Target Audience

Choosing a specific group of people to cater to is the first thing you should do and it can greatly help with the further design. There are three types to pick from which include patients, healthcare providers, and organizations. Once you have opted for a certain group, you can start thinking about what type of app, device, or software you would like to develop.

2. Creating Something That is Needed

When it comes to this sector, there are so many categories one can venture into to offer a certain type of product or service. However, the industry is booming, meaning that there is an abundance of health tech services already available, so it is essential to find a specific purpose or a problem that needs solving and focus on extensively developing it. Take time to research the market extensively and consider surveying potential consumers to get an idea about what type of high-quality, unique product you can offer them.

3. Having a Solid Strategy

Without a thorough strategy throughout the entire development process, you will not be able to have a quality product. Your primary focus should be to translate the needs of consumers into an app, software, or device. Planning every step carefully, understanding your audience, as well as the market, having a clear goal and direction, and implementing the strategy properly is important, otherwise, your venture might fail.

4. Utilizing the Help of Industry Experts

The medical industry is extensive and difficult, with so many different sectors, meaning that it is extremely hard to have an accurate and precise understanding of it, even when you have an extremely skilled team. As necessary as developers are, per Digital Authority, industry experts are as equally important since they can provide extensive knowledge, give advice on your product’s features, and much more. Simply, to create a quality service for people, accuracy is needed in both medical and technical aspects.

5. Accessibility

Accessibility is the key to achieving widespread use and this especially applies to applications but can be related to other healthcare technologies, apart from wearables. You can go completely unnoticed in your targeted community unless you provide something that is easily reachable, approachable, and that could be used on various devices such as smartphones, laptops, tablets, and personal computers. Make it one of your primary goals to make something easy to find and gain access to.

6. Prioritizing Sustainability and Simplicity

For success, your design needs to be both user-friendly and sustainable. This is particularly crucial if you are targeting people instead of experts or organizations since they lack proper healthcare knowledge. Strive to provide information in a variety of forms, offer instructions, or guides, use general, easy-to-understand terminology and finish it all off with a simple look that is easy to navigate through. To ensure your product does not become outdated, leave the room too add additional features in the future so that it can grow and become sustainable.

7. A Limited Number of Features

Having too many features can confuse users and frustrate them immensely, meaning it is likely they will never use your service again. You can create one of a kind, special, user-driven features or upgraded, higher-quality versions of ones that already exist. Base your decision on the type of problem you chose to address and offer core solutions for them.

8. Understanding and Complying with Regulations

Another reason to involve experts when designing is to avoid providing faulty information and diagnosis that can lead to a series of issues, not only negatively affecting people’s care-related decisions but also bringing you serious legal issues. Make sure you familiarize yourself with any regulatory requirements and learn about the best practice principles.

The Importance of Digital Healthcare

There are so many benefits these digital health tools have to offer. From monitoring and managing chronic illnesses, lowering care costs, reducing the number of doctor visits, to helping individuals stay healthy for longer and change their lifestyles for the better. The industry could also aid in identifying new diseases and conditions or help to recognize any changes or mutations of existing ones. It holds immense importance that will only keep growing in the future. Regardless, no matter the product or service, they all offer people a chance to greatly improve their quality of life.


Creating something completely new might seem daunting and difficult, especially if you have just ventured into the industry. However, with the right preparation, knowledge, strategy, and research, you can ensure to offer consumers a high-quality service that will satisfy all their needs and help you achieve success.