Man Streaming Blog
Media wars heat up: Netflix, Stan, HeyU; Sports Streamers
- WWE Network, FITE TV, New Japan World, UFC Fight
Pass, ESPN +, Paramount Network, Global Wrestling
Network et al. Opportunities, threats and unknown
Live (Australian Expo)
Makes Late Play To Be 'Streamer Of The Year'
advertising supported streamer Tubi @tubi strikes
deal with Warner Bros. Discovery to stream DC movies
including The Batman, Suicide Squad,
Black Adam, Wonder Woman and
Aquaman, in addition to as superhero themed
series Batwoman, Gotham and
Lois & Clark: The New Adventures of Superman.
news comes at a not so great time for other streaming
firms such as Netflix and don't even start us on embattled
Disney, who parents and their offspring have been
tuning out of in droves.
of Prey (and the Fantabulous Emancipation of One Harley
Quinn), Green Lantern and Wonder
Woman 1984, will also hit Tubis on-demand
lineup in 2024.
as of Tuesday are Batman, Batman
Returns and Batman Forever, as well
as Superman: The Movie and Superman
II, and TV series Batwoman, Gotham
wrestling living legend John Cena of WWE and 'Peacemaker'
fame is keen to do some more work and collaborations
with DC into the new year now that that apparent communications
"ban" between him and DC powers that be
is no longer. What a business hey, hence showbiz!
Hollywood er Hollyweird, never mind.
(soon to be Triller) is our 'Sports Streamer Of The
Year', and BINGE wins 'Streaming Service Of The Year'
Variety, Wires, New Corp, Advanced Television, Digital
TV Europe, Wikipedia and last but not least, X.
The rise of FAST services
As streaming services continue to raise subscription
prices, customers have attempted to find ways to cut
costsincluding free. According to a Hub Entertainment
Research study, more than half (55%) of consumers
said they use at least one free ad-supported streaming
TV (FAST) service, such as Pluto TV, The Roku Channel,
Tubi, Amazons Freevee, or the free version of
Peacock. Perhaps theres no greater example of
the services success this year than Freevees
Jury Duty, which quickly became a word-of-month hit,
catapulting it to the top of U.S. streaming charts.
Earlier this year, Tubi announced it was beefing up
original programming in its catalog to lure new subscribers.
In the spring, Warner Bros. Discovery unveiled Max,
the result of HBO Max merging with Discovery+, to
broaden the appeal of the new flagship streaming platform,
while Paramount debuted Paramount+ with Showtime to
domestic audiences shortly after. Meanwhile, more
streaming bundles began rolling out this year: Disneywhich
already offered a bundle with Disney+, Hulu, and ESPN+launched
a one-app experience, offering Hulu and Disney+ programming
in the same space. Recently, Apple and Paramount were
reportedly in talks to bundle their streaming services
at a discount, while Verizon announced it would offer
a $10 bundle for the ad-supported subscription plans
of Netflix and Max streaming services. An AlixPartners
study found that about 70% of new streaming subscribers
will get their subscriptions from streaming bundles,
or with plans that combine a streaming subscription
with cable TV, broadband, or wireless plans, as opposed
to stand-alone streaming services.
big bet on sports
According to one study, 29% of viewers are watching
sports on streaming services like Prime Video. At
the end of last year, YouTube TV acquired the NFLs
Sunday Ticket for reportedly $2 billion, beating out
Disney, Amazon, and Apple for the package. The deal
allows subscribers to watch the Sunday Ticket as an
add-on for YouTubeTV, or as a stand-alone purchase
on YouTube Primetime Channels. Last year, Prime Video
began live streaming Thursday Night Football games,
which saw viewership go up 25% this season. Netflix
announced last week it will livestream a tennis match
between Rafael Nadal and Carlos Alcaraz in the spring,
while Disney CEO Bob Iger revealed last month that
the company will launch a stand-alone streaming app
of ESPN in 2025.
uploading entire TV shows and films on social media
Pirating content online isnt anything new, but
Gen Z has been turning to social media to watch full
episodes and movies for free. On TikTok, a quick search
shows that the platform is overrun with episodes and
parts of full movies uploaded by users, while an uploaded
version of The Super Mario Bros. Movie was viewed
by 9 million people on Twitter before it was taken
down. To meet users where they are, Peacock experimented
with releasing programming on social media and uploaded
the pilot episode of its comedy series Killing It
on TikTok in five parts, which according to a Peacock
spokesperson, garnered 7 million views. A month later,
on October 3 (aka Mean Girls Day), Paramount uploaded
the entirety of Mean Girls on TikTok. A study found
that nearly a quarter (23%) of TikTok users are more
likely to discover entertainment content on social
and video platforms versus other platforms.
are back in (again)
This isnt exactly a new trend, but its
one thats been building as more consumers become
cord-cutters. Unsurprisingly, popular classic shows
with massive fan bases like The Office, Friends, Seinfeld,
and Breaking Bad continue to find success on streaming
services. Some other recent examples include Nickelodeons
2005 animated series Avatar: The Last Airbender debuting
on Netflix, making it one of the most-watched childrens
shows during the pandemic, while the CWs Riverdale
and All-American have trended on Netflix when it was
made available on the platform. This years biggest
example was USA Networks Suits, which gained
newfound popularity after being licensed on Netflix,
pushing it to the No. 1 spot on U.S. streaming charts.
If the success of Suits proves anything, its
that licensing might be the way to go if networks
want to generate interest in (and get paid for) some
of their older programming.
movie you didnt watch might grab your attention
as a 3-part limited series instead
When BlackBerry came out in theaters this spring,
it was met with much critical acclaim for its acting
and storytelling, and earned $2.9 million at the global
box office. In October, IFC Films released the 121-minute-long
film as a three-part limited series with 16 minutes
of unseen footage. I look at this as a way for
a smaller, independent piece of work to double-dip
and find its audience, director Matt Johnson
told Variety when asked about the decision to recut
the film. Last month, Hulu premiered Faraway Downs,
a six-episode series, which is an reedited version
of Baz Luhrmanns 2008 film, Australia, starring
Nicole Kidman and Hugh Jackman. While the original
film has a running time of nearly three hours, the
series adds an extra hour of new footage, with some
plot changes. While Australia received mixed reviews
when it premiered, Luhrmann told the Daily Beast that
he wanted to revisit the film, and leaned on episodic
storytelling to present the story in a different way,
in hopes of giving it a second chance with some viewers.
abandon Netflix as cost of living bites
The streaming services crackdown on password
sharing caused quite a stir and doesnt appear
to have worked.
crackdown by Netflix on password sharing to boost
subscriber numbers appears to have backfired, as new
figures show subscribers fell for the first time since
its launch in Australia in 2015.
firm Telsytes annual industry survey revealed
that the number of Netflix subscribers had plunged
three per cent to 6.1 million over the past year.
means around 189,000 Aussies have ditched the service
in the last 12 months.
May, Netflix announced the sharing change, meaning
families or friends in different locations could no
longer watch Netflix using the same account.
it added a new payment plan option allowing users
to add an extra member to standard or
premium plans for an additional $7.99 a month.
prompted backlash from outraged customers on social
media threatening to cancel their accounts.
writer and streaming broadband expert at Finder, Mark
Neilsen, told news.com.au that by cracking down on
password sharing, Netflix was trying to increase subscribers
numbers, a move that has evidently failed.
Neilsen said that cost of living pressures were the
biggest reason people were dropping streaming subscriptions.
August survey found that 27 per cent of people had
unsubscribed from a streaming service and of those,
44 per cent had done so to save money, he said.
despite the fall, Netflix remains the most popular
streaming service in Australia.
recorded the biggest rise in subscribers numbers over
the past year, up 41 per cent to 1.5 million. It was
followed by Foxtels Binge, up 22 per cent to
Prime Video increased subscribers by nine per cent
in the past year to 4.5 million and Kayo Sports by
eight per cent to 1.4 million, while Disney+ increased
its subscribers by one per cent to 3.1 million, and
Stan grew two per cent to 2.6 million.
figures include people currently on free trials, although
they may soon become a thing of the past.
CEO of Nine Entertainment, which owns Stan, Mike Sneesby
told The Australian Financial Review that free trials
no longer make sense, and flagged that Stan may look
to end them.
and Kayo have also moved to scrap free trials, with
the Kayo change to take effect from late September.
Sentiment Tracker, released last month, found
that the average Aussie has two streaming services
while 69 per cent of us subscribe to at least one
average, we spend $45 a month on streaming, according
to the Finder statistics.
services have become more expensive since they were
first launched in Australia, with Netflix among the
first to increase its prices in November 2021, Mr
Telsyte report found the subscription streaming market
in Australia was worth $2.7 billion in the year to
June 30, up 14 per cent increase on the previous year.
Business, PPV and Streaming News, By Greg Tingle
subscriber TV giant Foxtel Group @Foxtel is enjoying
a winning run after recent sports b2b deals with U.S.
Riding off the back of success with pro wrestling
giant WWE @WWE and HBO @HBO smash hit, 'Succession'
at least in part. 'The Idol' snatched the teen eyeballs
in Australia and they haven't let go. Migrated to
other shows including addicative sports and sports
entertainment says Media Man. Foxtel chief exec Patrick
Delany can finally celebrate, and he started to a
little in public at the UFC Q&A earler this week
we noticed that took place at Overseas Passenger Terminal
at Circular Quay, Sydney. So confident were the FOX
execs in their winning ways they gave the live mic
to fans and media commentors known for pushing the
limits er envelope. One used to work for the other
guys (Optus) in the PPV, bundling and retention (stopping
customers churning to FOX) dept, but that was many
moons ago. Insider goss, we know, but that's why your
hear right. Foxtel struck a deal last week with ESPN
to continue as the Aussie default (in a good way)
broadcaster for top sport played in the United States.
Foxtel announced the deal on Wednesday morning with
moderate buzz and overview detail issuing a
media release which advised the distribution deal
was a new multi-year agreement to keep
broadcasting the NBA, NFL, MLB, NHL and UFC in Australia.
The release also carried a statement from Kylie Watson
Wheeler, the local head of Disney, the parent company
of ESPN. Foxtels execs are enjoying streak,
some say overdue by a few years, but everyone has
an opinion right - securing and making moolah on the
most valuable content they licence, to the pleasure
of potential investors should they finally get on
the ASX. In the meantime it's a strong Win-Win-Win..
for Foxtel, UFC and combat sports fans. As fighter
and influener idol of sorts Logan Paul @LoganPaul
may say, Let's Go! Or if your more a sports media
vet, "Just Bring It' (Dwayne Johnson @TheRock
), or how about, "Acknowledge Me" (Roman
Reigns @WWERomanReigns ) Ok, back to work BMF (per
UFC @UFC ) modified lingo now entrenched in U.S and
Aussie pop culture.
movie theatres and online streaming live side by side?
Its been a tough time for movie theatres around
the world with a number of factors contributing to
the decline in the number of people heading to the
cinema to watch movies. In a world that is embracing
digital technologies, the movie industry is in danger
of getting left behind unless they quickly embrace
the technologies available that will get people excited
to return to movie theatres and get the enjoyment
of the cinema experience once again.
rise of the video game industry
there are plenty of factors that are influencing peoples
decision to visit the cinema, there is no doubt that
the rapid rise of the online video game industry is
a large contributing factor. People are starting to
look elsewhere for their entertainment and online
video gaming provides a lower-cost alternative to
a trip to the cinema.
report by MarketWatch in 2020 found that the video
game industry is now bigger than the sports and movie
industry combined. Just take a minute to digest that.
Bigger than movies and sports - thats big.
news outlet reported that global video game revenue
is expected to increase 20% in 2020, making $179.7
billion, according to data from IDC.
biggest gain is expected to come from mobile gaming,
according to the news outlet, which is expected to
surge 24% to $87.7 billion. Part of this is due to
China recently lifting a ban on gaming consoles.
console revenue is expected to soar to $52.5 billion
this year, while PC and Mac games are expected to
make $39.5 billion.
their most recent report, MarketWatch
reported that whilst overall revenue was expected
to grow by 11% in 2021 to $251.39 billion, the forecast
for 2022 is just a 2% growth and a flattening out
of that rapid growth over the past two years.
this a potential opportunity for cinemas to reclaim
some of that lost audience share?
signs look good for cinemas in 2022
the latest movie releases in 2022 are anything to
go by, it looks as though the movie theatre industry
is not ready to give up just yet. Spider-Man: No Way
Home became the biggest
grossing movie of the past two years, grossing
over $US1 billion ($1.38b) in the first two weekends.
It is the second-fastest film ever to reach the $1
billion mark and suggests that this could be a big
year for cinema-goers.
in its footsteps is another 2022 release, The
Matrix Resurrections, a movie that grossed $US12
million in its opening weekend.
this is a great start to the New Year for movie theatres
around the world, it remains to be seen whether this
is a trend that continues throughout the year. With
a number of high profile movies due for release in
2022, this could be a time for cinemas to really cash
impact of streaming and long-form content
is unlikely that cinemas will have it all their own
way in 2022. Whilst it is great to see people returning
to movie theatres to watch the latest releases on
the big screen, there is no question that home viewing
is here to stay.
more studios and media distributors are developing
their own direct-to-consumer streaming services, this
starts to eat into the revenue of major studios.
derive almost half of their revenues from theatrical
releases. Although the average number of movie tickets
purchased by Americans each year has declined from
4.2 in 2009 to 3.4 in 2019 (Source: Deloitte),
studio revenues are driven more by box office tickets
now than they were 20 years ago.
is having the biggest impact on people going to the
movies. As televisions have improved, where you can
now watch movies at home in 4K high-definition on
screens with sizes up to 100, with surround
sound, people have become more willing to wait for
the latest release movies to become available on streaming
services including Netflix,
Amazon Prime, Disney+, and Stan.
major impact on the cinema industry is the consumer
switch to long-form content in the form of series.
Many people feel there is more depth to a series that
contains anywhere from six episodes upwards. Game
of Thrones was one of the groundbreaking series to
really capture the audiences attention, however,
there are so many amazing series now that it is becoming
more difficult for movies to compete with the depth
and the character development that a series can bring.
series like Breaking Bad, The Sopranos and more recently,
have really captured the attention of audiences around
the world and this is something movie producers need
not just video games and streaming that are competing
for peoples attention. Another industry embracing
technology is the online casino and betting sector.
Here, we have seen huge advancements in the way people
are able to game online. One company leading the way
in the sector is Betway, Developed by our exceptionally
talented people, Betway
creates market-leading, cutting-edge interactive gaming
experiences. We bring people closer to the action
putting them at the centre, making them feel
a part of it.
the introduction of in-game betting to the development
of new and exciting interactive games, these online
gaming sites are leading the way when it comes to
embracing new technologies that can lead to better
experiences for customers.
movie industry is at a real crossroads. With competition
coming from every direction within the entertainment
industry, studios and distributors need to find a
way to either a) get more people back into movie theatres
or b) look at alternative ways to ensure that movies
can compete with online gaming, live sports streaming
and online casinos for a share of customer eyeballs.