biggest mystery of Googles algorithm: Everything
ever said about clicks, CTR and bounce rate - September
By Chris Silver Smith
good reason to suspect that Google uses CTR as a ranking
factor. Here's how Google addressed the topic over
Silver Smith on September 23, 2022
the biggest mystery and controversy of Googles
search ranking algorithm. For a long time, the SEO
community has debated: is the click-through rate (CTR)
of search results listings a ranking factor? Or the
closely related bounce rate and dwell
present to you everything Google has ever said about
this, along with some observations and opinions.
CTR, bounce rate and dwell time
you are newer to SEO, the concept of clicks or click-through
rate (CTR) being ranking factors is simple
to explain. Once a user performs a keyword search,
they can then click on a listing on Googles
search results page. Google could count those clicks
as a type of vote for the content in the results and
lend more ranking ability to those listings that draw
more clicks for the keyword in question.
dwell time would be counting how long
one stays on a webpage after clicking through to a
page from the search results.
bounce happens when one clicks through
to a webpage and leaves without navigating to another
page. The assumption is that if a bounce happens too
rapidly, the user may have found the pages content
unsatisfactory for their query.
time is also how long the user may linger on
the webpage before clicking elsewhere or back to the
search results. All of these signals center upon the
click to listings in the search results.
mystery: Are CTR and bounce rate ranking factors?
many of my colleagues believing Googles official
line about CTR or bounce rates not being ranking factors,
I will confess that I have long wavered on the question,
and I have often suspected it indeed could be a ranking
factor. In a recent poll I took on Twitter, CTR was
voted the most controversial of all ranking factors.
here for full article
Search Engine Land has partly and significantly opened
up the Pandora's Box of Google's algorithm, including
the CTR (Click Through Rate) and all, backed up by
some Google and government documentation, witness
type statements and quotes, and even a series of quotes
and tweets from Google taken from over a decade plus.
Fool's Gold or authentic gold? Authentic I say, having
witnessed much in the digital landscape in a career
spanning over three decades..What I learned at the
likes of the Google business conference, as well as
Telstra, Optus, ID Media, PSI Net and even our Media
Man, makes me believe Search Engine Land news investigation
unit and co may have discovered quite the Holy Grail
of search engine algorithms and related secrets. Now
we are going to further fine tune our strategy as
we continue to move forward in the digital publishing
universe. One click and a time towards Google Business