Khan Explains Why AEW Only Runs Four Pay-Per-Views
Annually - September 2021
an appearance on the Bloomberg Business of Sports
podcast, Tony Khan detailed why AEW only runs four
pay-per-view events annually
has emerged as serious competition to WWE, but the
quantity of pay-per-views certainly isn't a key reason
runs double-digit pay-per-view events annually, far
more than the amount AEW performs each year. In 2019,
the company ran five events: Double or Nothing, Fyter
Fest, Fight for the Fallen, All Out And Full Gear.
The first four were held before AEW's weekly Dynamite
program premiered on Oct. 2, 2019.
was the case in 2020, AEW performed the Revolution
(March 7), Double or Nothing (May 30) and All Out
(Sept. 5) pay-per-views. Full Gear, the final AEW
pay-per-view of 2021, will also be held in November.
By the end of 2021, AEW will have performed four pay-per-views
for the second straight year.
an appearance on the Bloomberg
Business of Sports podcast (h/t WrestleZone),
AEW President and CEO Tony Khan explained the thinking
behind the decision to run far less four pay-per-view
events compared to WWE:
do a lot of shows, at least one a month. I dont
put on that many of these big PPVs. I really try to
focus on television product. The three hours of television
and our shoulder programming and developmental content
is really a core focus for me and then the stories
build up to the quarterly PPV events and its
pretty exciting because the closer we get to the PPVs
you can really feel the excitement building, these
stories building, people cant wait to see these
AEW has one last pay-per-view event scheduled for
2021, WWE has four more: Extreme Rules (this Sunday),
Crown Jewel (Oct. 21), Survivor Series (Nov. 21) and
a show to be announced for Dec. 12. That would presumably
be the annual TLC: Tables, Ladders & Chairs show
that is traditionally held in December.
Should Do Less Pay-Per-Views
can certainly argue that WWE runs way too many pay-per-views.
A lot of the non-major shows tend to be filled with
predictable finishes and no real surprises. The four
marquee events Royal Rumble, WrestleMania,
SummerSlam and Survivor Series rarely disappoint.
Money in the Bank and TLC are usually action-packed
and full of drama as well.
isn't to say that WWE should significantly reduce
the amount of pay-per-views. There is no way they'll
follow AEW's format of doing four annually, but it
wouldn't hurt to drop a few of the pay-per-view shows
involving main event stars. It would certainly add
more excitement and hype for the matches, and that's
something AEW easily accomplishes with the less-is-more