true idol was a renovator's delight, By Peter Gotting,
Marketing Writer - 29th July 2003
The Sydney Morning Herald)
still enjoy watching wannabe popstars humiliate themselves
on television, but not as much as perving on four
couples as they try to out-renovate each other.
year's most successful regular program, The Block,
just got bigger, with 2.4 million viewers tuning in
to the Channel Nine reality show.
Block's block, a building in Bondi in which four couples
renovated four apartments, was open for inspection
on Saturday, giving hundreds of nosey Sydneysiders
a preview of the finished results.
night's The Block even beat last Monday's Big Brother
finale, when 2.27 million viewers watched Regina win
its third series.
Ten's centrepiece program for the second half of the
year, Australian Idol, was watched by 1.65 million
viewers on Sunday night, winning its timeslot against
Channel Nine's 60 Minutes and Channel Seven's new
show, Deal or No Deal.
10,000 young people auditioned for Australian Idol,
a talent show which will secure at least one ambitious
singer a record contract with BMG.
media analysts said Ten would have hoped for a debut
audience closer to 2 million.
is hoping Idol will help it retain its dominance of
the under-40s audience. It earned more than 50 per
cent of the 16- to 39-year-old audience.
result was pleasing for McDonald's, Telstra, Nestle,
L'Oreal, Sakata and Sony, which paid more than $1
million each to sponsor the show.
was not quite as popular as Seven's similar Popstars
series in 2000, which attracted about 1.75 million
for its first episode.
media analysts said the best was yet to come.
interesting bit [of Australian Idol] doesn't start
until a few shows in - when [the viewer] gets to vote,"
said John Sintras of Starcom Worldwide, a company
which advises advertisers such as Sony.
whole talk value of the show is still to come - the
water cooler value."
head north, by Greg Tingle
Coast developers prepare for Mexican wave