whisper leaves Tingle in the ear
(Credit: The West
We think we might have stumbled
across the corporate public relations world’s
equivalent of whisper marketing, that sinister
form of product promotion where marketers go undercover
as supermarket shoppers and suggest products to
writing a yarn earlier this month about the sell-off
of Australian lawnmowing business Victa, one HOTT
operative received a call from a fellow who identified
himself as Greg Tingle.
hold our operative he had an interesting idea
for a “follow up” from the perspective
of some Australian business who are doing the
opposite to selling out.
said he had a few “friends” who owned
some local businesses, including a suburban Perth
office furniture outlet, that were doing “great
things” for the Australian economy and suggested
our operative might like to do a story.
queried as to what exactly these businesses were
doing that was so extraordinary and how he was
connected, he mumbled something along the lines
that he was a friend through a business acquaintance
before crowing about how these acquaintances were
“creating Australian jobs and keeping money
suggestions got buried in the to-do basket. But
another HOTT operative received and email this
week from the same Tingle again spruiking the
many virtues of the suburban office furniture
this time, he signed off “Greg Tingle -
director, Media Man Australia”. Media Man
is a marketing and public relation company.