Dean Foley, Founder and CEO, Barayamal -
Media Man Group continues to interview some of the
most switched on entrepreneurs in Australia and across
the globe. Via our support of a range of entrepreneurial
initiatives including for Aboriginal / Indigenous
Australia, we are delighted to make the acquaintance
of Dean Foley of Barayamal, including the celebrated
First Nations Lottery, which is currently undergoing
solid growth. Read on for an overview of some of the
story by this unique, driven and talented Aussie.
What's you main background in life to the point you
are enjoying now?
humble beginnings growing up within the Aboriginal
community in Gunnedah, rural NSW to serving 5-years
in the Royal Australian Air Force, Dean eventually
founded the first Indigenous Accelerator program,
Barayamal - now known as a world leader in Indigenous
entrepreneurship. He was also involved in a startup
(merger & acquisition deal) from the idea stage
to raising $5 million. Dean believes that Indigenous
entrepreneurship and economic development will help
close the disparity gap and make the world a better
place for everyone.
In a nutshell, what is Barayamal all about?
a better world through Indigenous entrepreneurship.
What's some of the key attributes of your organization
that help you stand out from the pack?
nature - worlds first Indigenous business accelerator,
hackathon (givebackathon) and Australias first
Indigenous themed (charity) lotto.
How successful has the lottery been, both online and
in the traditional way, and what's this we hear about
an affiliate program?
First Nations Lottery is 100% online and sales have
been good for the first lotto. Weve sold hundreds
of raffle tickets through our social media channels
and even though we havent sold thousands which
was my goal, weve learnt a lot.
example, weve launched the affiliate program
but we havent made any sales through them so
the plan is to continue reaching out to potential
partners who have an audience to whom they can promote
our lotteries and make sales.
Do you have any mentors, and if so, who and why?
I just left the Air Force, I reached out to people
for mentorship but I wouldnt say I have official
mentors at this time. More of a feedback circle of
colleagues who help out, and I prefer mentors
who dont mind getting their hands dirty,
instead of just giving verbal opinions.
What's your motto?
continuous improvement and play the long game.
Where are you currently based, and how does the internet
help break down traditional barriers?
Gunnedah, rural NSW.
- from a workplace perspective, the COVID-19 lockdowns
good because they forced society (big business) to
accept virtual meetings and work.
remote and rural areas internet connectivity and price
isnt the best, but in theory the internet can
connect people to opportunities. The old motto of
tiny towns being boring or not having anything to
do (jobs, etc.) is an old mentality
can connect to the internet and the possibilities
. Biggest challenges overcome, and biggest victories?
charity/business - access to capital. Theres
a lot of talk about a lot of money going to Indigenous
people, but if you need to look at where the money
is allocated (government & non-Indigenous organisations).
against the status quo despite limited resources.
By being innovative and open-minded weve done
things differently and weve achieved a lot more
than others in the space, relatively speaking.
What's your main current focus and projects?
Nations Lottery. Ive paused most of our programs
to focus on our lotto which will bankroll our projects
and other community projects once it gets up and running.
I created two Chrome extensions before the lottery
launch which are still running in the background and
anyone can access them, but everything else is on
hold at the moment.
Nations Art Exhibition https://chrome.google.com/webstore/detail/first-nations-art-exhibit/boohdnflbpbjfehdngeiojdiolhnpdna
Motivation - First Nations Quotes https://chrome.google.com/webstore/detail/daily-motivation-first-na/jaipnioomjajgaplcpfcnlokfmijjkhk
What's your vision of an ideal Australia?
system that gives everyone a fair go, which isnt
foundationally corrupted and controlled by those with
the most money, and for Australia to be operating
on a system that respects First Nations' international
rights to self-determination.
One of Australia's most unique entrepreneurs who continues
to beat the odds while making historic gains for First
Nations and Aboriginal Australia and Australia as
one. We know we will be hearing of many more successes
from Dean and his team over the years. A public well
done to the Barayamal and First Nations Lottery team.
And remember, you've got to be in it to win it. Consider
buying a swag of lottery tickets today which will
go towards helping make Australia Great Again. Australia
wins Media Man 'Social and Community Entrepreneur
Of The Month' award