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Press Release

AsianLogic to Sponsor Fire&Ice 2009
17th December 2008

18 December 2008 (London, UK) – Ground breaking Asia-Pacific gaming company AsianLogic will cap their presence at IGE in January by sponsoring Fire&Ice on January 28th. Fire&Ice, held each year between the IGE (formerly ICE) and CAP tradeshows, brings online gambling executives, operators, affiliates, media and suppliers together for a decadent evening befitting an industry which sets the standard for digital entertainment.

“Whenever we are involved in an Asian Poker Tour event or an industry affair such as ICE, or any marketing endeavor, we always look to deliver a highly entertaining and visually stimulating experience to our players, partners and guests. Fire&Ice is an exceptional platform to host our VIPs and we’re gearing up for what promises to be another memorable evening,” says Tom Hall, CEO of AsianLogic.

“The Cake Poker Network will be a Fire&Ice sponsor for the first time this year. Their army of Cake Poker chefs will serve up a special treat at midnight. “Last year we reserved a VIP table at Fire&Ice and this year we realized the benefit of having a slightly larger presence in front of the who’s who in the industry,” said the Cake Poker Network Team.

“The sponsors and the industry make Fire&Ice what it is, and I’m extremely proud to have first-class brands on board again this year!” says event producer Jodie Thind. “How do we top last year’s burlesque circus at the Hippodrome? To start, we’ve got an amazing venue and we have amazing sponsors on board. We’ll announce more details soon but this year’s event will be one you’d hate to miss…stay tuned.”

Fire& Ice is a free event for all iGaming execs and sponsorship opportunities ranging in size are still available for Fire & Ice 2009. Please contact Jodie Thind for sponsorship opportunities:

About Fire & Ice (

Lyceum Fire & Ice is the largest and most decadent iGaming social event on the entertainment calendar. It brings online gambling executives, operators, affiliates, media and suppliers together to a unique informal event, which epitomizes an industry that is on the cutting edge of digital entertainment. Now in its eighth year Fire&Ice is produced by London iGaming PR and events specialists, Lyceum Media (

About AsianLogic (ALOG) (

AsianLogic (AIM: ALOG) is a leading online and land-based gaming company focused on the Asia-Pacific markets. Listed on the AIM market of the London Stock Exchange, it operates several online casino and online poker brands and is engaged in the development, operations and marketing of peer-to-peer gaming, Asian-themed games, and sports betting. The Company also owns the Asian Poker Tour, a premier live poker tournament.

The Company also maintains a corporate advisory team specialising in the gaming sector which is an active investor in gaming-related businesses as well as providing consultancy and analytical services. It enjoys strong commercial relationships with leading gaming providers including Playtech and LVS.

About The Cake Poker Network (

The Cake Poker Network caters to a select group of partners; ones that uphold its company values and that require a more tailored service rather than a standard “out of the box” solution. Whether you are looking to add poker to your existing site or upgrade your current poker offering, the Cake Poker Network will position you to succeed by providing a wide range of customizable services and solutions to fit your requirements. Your success is ensured by their Flexibility, Liquidity and Integrity. Their philosophy towards you is simple: Offer world class solutions to world class partners.


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