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Playboy TV International and Private Media Group Merge the Pay-TV Channels Spice Platinum and Private Gold in Europe

November 17th 2005 - Los Angelos USA and Barcelona Spain /PR Newswire/ -- Private Media Group Inc. (Nasdaq: PRVT) and Playboy TV International, a Playboy Enterprises, Inc. (NYSE: PLA).

Private Media Group Inc. (Nasdaq: PRVT) and Playboy TV International, a Playboy Enterprises, Inc. (NYSE: PLA) company, announced today the signing of a five-year agreement to merge their two adult pay-TV channels, Private Gold and Spice Platinum, consolidating their market leadership in Europe. The new channel will be called Private Spice.

Under the terms of the agreement, Playboy TV International will operate, distribute and market the new channel and Private will provide content, brand and marketing support. Currently, there is little overlap between the two channels and subsequently the new channel will significantly increase the distribution in the region.

The new channel will make available for the first time unique and proprietary quality content, offering flexible language tailoring and market localization. Platforms will now be able to offer their viewers a unique channel developed and serviced by the world’s leading adult television brands, while ensuring professional reliability and continuity.

Mark L. Rudolph, Executive Vice President and Managing Director, Playboy Television International said: “With this strategic initiative we will provide our customers and viewers the combined strength of Private and Spice in a single channel. The deal reflects Playboy TV International’s successful development of its distribution and channel management in Europe and places the new channel in a market position second to none.”

Berth Milton, CEO of Private Media Group commented: “Our collaboration with Playboy TV International enables us to increase our broadcasting presence in Europe and we are delighted with this opportunity which will certainly have a significant positive impact on our business. This agreement clearly demonstrates that demand for high quality content is key and confirms Private’s unique position in the adult broadcast market.”

NOTES TO THE EDITORS:

The Spice Platinum channel
Launched in 2001, Spice Platinum has rapidly become one of Europe's most sought after and fastest growing premium adult networks now reaching subscribers in over 15 countries. Spice Platinum is broadcast to cable and direct-to-home (DTH) satellite TV subscribers across Europe. Spice Platinum uses the best producers from Europe and North America to deliver the highest quality programming 24 hours a day.

The Private Gold channel
The Private Gold channel is currently distributed in Europe and Latin America. Launched in 2000, it is one of the leading Adult Pay-TV channels in Europe. The channel is distributed in Europe via Satellite and Cable in 25 countries in the region. The content shown on the channel is proprietary to Private.

About Playboy Television International
Playboy TV International, wholly owned by Playboy Entertainment Group, Inc. (PEGI), a division of Playboy Enterprises, Inc. (NYSE: PLA), develops and operates quality adult entertainment television networks worldwide under the Playboy TV and Spice brands. PTVI has full ownership of the Playboy TV network, The Adult Channel, Spice Extreme, and Climax 3 in the United Kingdom and Europe as well as an equity interest in Playboy TV Japan, Channel Ruby and Playboy TV Latin America & Iberia. Playboy TV International is headquartered in Los Angeles with major presence in key European and Asian markets. Under strategic alliances with leading international partners, PTVI operates branded networks in Australia France, Germany, Hong Kong, Israel, South Korea, New Zealand, Poland, Scandinavia, Taiwan, and Turkey. PTVI also distributes its content through commercial web sites, via mobile platforms, on DVD, and to pay television stations.

About Private Media Group
With its forty year track record, Private is a leading global adult entertainment company that distributes its content over a wide range of media platforms, including narrow and broadband Internet, DVD and video, magazines, broadcasting and wireless technologies. It owns the worldwide rights to one of the largest archives of high quality adult content in the world, which it physically distributes in over 40 countries.

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company’s current judgments of those issues. However, because these statements are forward-looking and apply to future events, they are subject to unpredictable circumstances, which could lead to results materially different from those anticipated by the Company.

For further information please contact:
Private Media Group
Gary Thoulouis
Press and Brand manager
Tel: +34 93 590 73 14
gary.thoulouis@private.com

Playboy TV International
Richard Gale
Tel: +44 208 581 7000
Cell: +44 7780 706 976
rgale@playboy.com

SOURCES: Private Media Group, Inc., Playboy TV International, LLCC

Press Release

Private Launches www. Private. com v2.0 as Part of New Aggressive Online Strategy
Tuesday February 13, 9:14 am ET

13th February 2007

BARCELONA, Spain, Feb. 13 /PRNewswire-FirstCall/ -- Private Media Group Inc. (Nasdaq: PRVT - News), a worldwide leader in premium quality adult entertainment and products, today announced the launch of the new private. com website - the first phase of an aggressive strategy to secure its position as the leading online destination for premium quality adult content. With private. com, the company is delivering a "one-stop" portal newly designed from the ground up with a vast content offering and a unique and compelling user experience.

The Company's in house team of experienced web designers has developed a state-of-the-art proprietary site design and structure. The development included using feedback from key webmasters and customers, which resulted in increased personalization, more compelling membership benefits and a broad range of new content offerings and functionality choices. The new site also offers an extremely user friendly navigation system and more options for visitors to access and buy content including video-on-demand, live streams/chats and download to own. The new site ensures that the quality of Private on the web is commensurate to the quality of the Private brand.

Private Media Group's Director of Online Media Fiona Garvey explained: "The key objective when planning and building our new website was to increase conversion rates(1) by more effectively marketing our products to site visitors prior to them making a purchase. The marketing efforts primarily include two features: a) allowing visitors access to a searchable database with movie titles and star biographies featuring images and clips, thereby giving visitors a taste of what Private has to offer, and b) creating a relationship with visitors via interactive features such as polls, blogs and forums to make them come back although they may not have purchased anything in the first place. In addition, we are consolidating our many different websites and revenue streams into a single-branded experience, thereby creating a one- stop-shop. We are extremely pleased with the result and following the soft- launch last week we have seen a significant increase in both conversion rates and time spent by visitors on the site."

NOTES TO THE EDITORS:

Footnote
1 In Internet marketing the conversion rate is the percentage of unique
visitors who take a desired action upon visiting the website. The
desired action may be submitting a sales lead, making a purchase,
viewing a key page of the site, downloading a whitepaper, or some other
measurable action.

About Private Media Group
With its 40 year track record, NASDAQ listed Private Media Group is a world leading adult lifestyle company which distributes a wide range of erotic and semi-erotic multimedia content over several platforms, including wireless and broadcasting technologies, narrow and broadband Internet, DVD and Magazines. Private Media Group also licenses its Private and silver girls trademarks internationally for a range of luxury consumer products and owns the worldwide rights to the largest archive of high quality adult content in the world, which it distributes all over Europe, North America, Latin America, South Africa, New Zealand, Australia and Asia.

Disclaimer

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Fiona Garvey
Director of Online Media
Private Media Group
Ph: +34 93 590 70 70
fiona.garvey@private.com

Gareth Davies
CUSTARD PR
gdavies@rainierpr.co.uk
Ph: +44 (0) 20 7494 6576
Cell ph: +44 (0) 7980 820994

HUGE POTENTIAL NEW REVENUES FOR PRIVATE´S MOBILE BUSINESS

22 January, 2008 - Barcelona

Private Media Group, Inc (NASDAQ: PRVT) the global leader in high quality adult entertainment, has launched an off portal site www.private.mobi for consumers to purchase it’s content, this is in addition to Private’s on portal deals where Private content is available on over 860 million handsets in 35 countries via 83 operators.

The European launch of the off portal site is the first stage of Private’s global partnership with Mobile Streams, Q1 2008 will also see an international rollout for the mobile site.

The site will be aggressively marketed both on and offline and this is Private’s competitive advantage, along with the company’s high quality content with more than 600 models starring in the 10 new titles released each month. Markets are slow to react to the big picture changes, but Private sees this as a genuine opportunity in order to make consistently good returns. (“Tech and Porn go hand in hand in Vegas”, http://www.cnbc.com/id/22578009/site/14081545) Private.mobi is focused on the rapidly growing off portal (mobile content direct to the consumer market). Mobile Streams is a leading provider of content to handset and other wireless devices. For more information about Mobile Streams please go to www.mobilestreams.com

Peter Cohen, Chief Operating Officer of Private Media Group commented, “Private is now available on all new media platforms and is the most distributed brand on portal. We are very focused on maximizing our mobile content distribution in the next few years. Drive and ambition are absolutely essential. Private Media Group anticipates significant revenue growth from this platform. Strong brands are more valuable than ever. Our flagship website Private.com has 20 million unique page views every year and we are confident of repeating this success with the launch of Private.mobi.”

The President and majority shareholder, Mr Berth Milton recently increased his holding of the Company´s shares of common stock. Mr Milton acquired 4,000,000 or 7,47% of the Company´s outstanding shares. His beneficial ownership in accordance with rules of the U.S. Securities and Exchange Commission is up to 58.2%.

For more detail information, please visit our website www.prvt.com or contact:

Martin Sörqvist (Investor relations), tel + 34 93 590 70 70, msorqvist@milcap.es

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 800 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of luxury consumer products. Private´s vision is to be the world´s preferred content of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

Mediaman is delighted to be in talks with Private Media Group