Snowboard.com
Media
Man Australia Extreme Directory
Snowboard.com
Demographics:
+555,000
registered Snowboard.com members, aged 13-25
70% Male, 30% Female
313,000 in USA, 98,000 in Canada, and 144,000
Internationally
Average household income US$ 67,000
Psychographics:
Active outdoor activity enthusiasts. Snowboard
in winter, water
sports, skateboard and bike etc. in summer.
Frequent shoppers of tech, music, gaming gadgets,
sporting goods, clothing, travel, snack food,
beverages and fast food.
Internet savvy. Use the Internet & email as
source for information on products.
Download videos of favourite bands & movie
trailers.
Chat with friends.
Influenced by peer group, current styles, looks
and trends in urban cities.
Live in the suburbs.
Sensitive to being advertised to with strong corporate
tone.
Active consumers.
*Media
Man Australia is the Australasian (Australia &
New Zealand) agent for Snowboard.com
*This
includes both Internet business and video footage,
such as the Telus World Ski & Snowboard Festival
(16th - 25th April 2004)
Attention:
Media Buyers and TV Station Executives
Telus
World Ski & Snowboard Festival
Video
Overview
Photos
Overview
Festival
Website
Related
Links:
Snowboard.com
Profile
Snowboarding
Extreme
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