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Brilliant Ads wins Media Man 'Agency Of The Month'

Runner-Up: Leo Burnett

2nd Runner-up: Famous Campaigns

 

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Looking 4 Larry Agency wins Media Man 'Agency Of The Month'; Leo Burnett Australia, TBWA and Host/Havas follow

Human Statue Bodyartist Eva Rinaldi Featured In Today's New Idea

Ambush Marketing under fire

Give him a Tingle

Talk up your chances - Schmooze or lose - It's who you know that counts

Leo Burnett Christmas Party at Australian National Maritime Museum; James Bond themed performers; Darling Harbour, Sydney, Australia

Peter Thiel wins Media Man 'Entrepreneur Of The Month' award

Disruptors Of The Month: Peter Thiel wins Media Man 'Entrepreneur Of The Month' award. Runner-Ups: Elon Musk, MrBeast and Logan Paul

Logan Paul wins Media Man 'Sports Entertainer Of The Year' and Media Man 'Breakout Star Of The Year' award

How UFC Got Social Media Right; WWE taking the fight online via social media and people power

Battle for the sports entertainment dollar; Australian and international opportunities, threats and unknowns, by Greg Tingle

UFC - Sports Entertainment aka Professional Wrestling world shake ups; UFC 229 has pro wrestling theme storyline and characters; UFC going pro wrestling for adults?; UFC darker storylines and meshing real life with stories could facilitate changes for WWE product says Media Man agency; DX not exactly pure PC / PG, New Japan influence?

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Markets, Cryptos, Miners, Politics and Pop Culture

Friday PM into The Weekend Edition

WrestleMania Weekend Trends Upward With Media and Social Media Blitz

All That Glitters Can Sometimes Be Gold! Gold Overall Media and Long Term Save Haven; Cash King In Short Term; Money In The Bank Mixed Strategy: Media Man Group

April 17/18, 2026

Markets

S&P/ASX 200 8946.90 +0.41%
S&P 500 7126.06 +1.20%
NIKKEI 58475.90 -1.75%
FTSE 10667.63 +0.73%
AUD/USD 71.73 +0.03%
GOLD 4829.40 -0.79
SILVER 80.755 +2.35
BTC $77,298.39 +3.58%

Cryptos

Bitcoin is gathering momentum around $75K

Market Overview

The cryptocurrency market capitalisation stands at $2.55T, up 0.56% over the past 24 hours. The cryptocurrency sentiment index has fallen from 23 to 21, while US stock indices are rallying. The top performers among the most liquid coins are APT (+7.2%), AAVE (+6.4%) and IOTA (+5.2%); the underperformers are NEAR (-1%), ZEC (-2.5%) and DASH (-3.2%).

Bitcoin remains near $75K, showing little change over the last two days. However, this is not a lull but a build-up of momentum, as the leading cryptocurrency is at a key resistance level where the 61.8% retracement of the decline and the March highs converge. In the first half of 2025, this area acted as support, halting the correction, while in 2024 the rally ended at this level. Given this background, the direction chosen could determine the fate of the entire crypto market over the coming months. And here, both sides need thorough preparation.

Solana has significantly outperformed the market over the last day, attempting to bounce off an important long-term support line, but failing to do so for over two months now. We will only be able to declare a victory for the bulls once it has consolidated above the $105 level, at which point we can talk about a return above the 200-week moving average, a break above previous local highs and a breach of the round figure.

News Background

The crypto market has entered a ‘no-trade zone’ and is awaiting a signal from the US Federal Reserve, said BitMEX co-founder Arthur Hayes. According to him, the current range-bound movement is due to the lack of clear macroeconomic signals.

Pension funds, insurance companies and large investors no longer view Bitcoin as a speculative instrument. They regard it as a standard component of an investment portfolio — regardless of capital inflows or outflows from crypto ETFs, Sygnum Bank notes.

Over the next few years, Ethereum could exceed $62,000, suggested BitMine CEO Tom Lee. According to him, the recent downturn in the crypto market can be viewed as a ‘mini-crypto winter’, which is nearing its end.

One of the Bitcoin developer groups has presented a new proposal to improve the first cryptocurrency’s network (BIP-361). The proposal involves freezing 1.7 million BTC held in obsolete P2PK addresses that are potentially vulnerable to quantum attacks.

News

The dollar is retreating

The de-escalation in the Middle East has left the dollar vulnerable

The Bank of England is managing rate expectations, maintaining the outlook for two hikes.

Over the past two weeks, the US dollar has fallen to its lowest level since early March, giving back almost all the gains made since the start of the armed conflict in the Middle East. Talks with Iran are set to resume in the coming days. Donald Trump continues to insist that the war will end soon and that an extension of the ceasefire will not be necessary. Coupled with record highs in US stock indices, this is contributing to the continued rally in EURUSD, as geopolitics has ceased to support the greenback, bringing macroeconomics back into focus.

Investors’ attention has also shifted to corporate earnings reports and Congress’s deliberations on Kevin Warsh’s nomination for the post of Fed Chair. Contrary to Trump’s promises, the replacement of the Fed Chair may coincide with accelerating inflation driven by rising oil prices, requiring a tightening of monetary policy. What will Warsh choose? To justify the president’s trust or to demonstrate the central bank’s independence and adherence to its principles?

Investors are drawing parallels with the 1970s, when an inflationary shock amid the oil crisis saw the Fed chair, loyal to the White House, ease monetary policy. The rate cuts resulted in an even sharper rise in consumer prices and the entrenchment of high inflation expectations. At that time, the US dollar collapsed. It was only the subsequent change in the central bank chief and the aggressive tightening of monetary policy, despite the recession, that put the dollar on a path of steady growth from the summer of 1980.

Currency interventions could put pressure on the greenback. Japan’s Finance Minister Satsuko Katayama has long spoken of selling USDJPY. However, following a conversation with Scott Bessent, the intensity of her pressure on speculators has increased. This suggests that the US is not opposed to intervening in the Forex market. In 1985, coordinated currency interventions led to a multi-year decline in the USD.

Other European currencies are rising in tandem with the euro. The British pound has returned to pre-war levels, partly due to the ‘hawkish’ rhetoric of Bank of England officials. Megan Green believes that the futures market’s expectations of two rate hikes in 2026 are justified. Meanwhile, Andrew Bailey stated that previous market estimates of four hikes were too high. (FxPro)

News

Stocks driven by FEAR on TACO

Confidence in an approaching end to the war in the Middle East, the resilience of the US economy to geopolitical shocks, and expectations of a strong first-quarter earnings season enabled the S&P 500 to surpass the January record highs.

About a year ago, after the White House introduced tariffs, the broad stock index first fell and then surged as Trump Chickens Out. Nowadays, since late March, the fear of missing out on TACO has been driving strong volumes, as investors who missed last year’s rally rush to catch up.

Usually, such sharp surges occur from the very bottom of a bear market. This time, the S&P 500 has lost less than 10% from its January highs. So, it has not even been officially called a correction. Something similar occurred only in March 2000, on the eve of the dot-com bubble bursting. (FxPro)

News

April 15

The euro sees no obstacles to growth

Global risk appetite and monetary policy divergence are driving gains in EURUSD

The Bank of Japan gave no signal of a rate hike in April.

The US dollar continues to retreat amid falling demand for safe-haven assets, as the de-escalation of the Middle East conflict has raised global risk appetite. Investors are confident that US-Iran peace talks will resume shortly. This is aided by the White House’s shift from a military strategy to economic leverage through a blockade of the Strait of Hormuz.

A prolonged blockade could lead to the IMF’s adverse scenario. Under this scenario, oil prices would remain above $100 per barrel for an extended period, global GDP would slow to 2.6%, and inflation would rise to 5.4%. In the baseline scenario, economic growth in 2026 will be 3.1%, 0.2 percentage points lower than the previous forecast. The International Monetary Fund believes that the eurozone will suffer more than the US. The shared currency bloc is dependent on energy imports.

However, the euro has a positive correlation with risk appetite, and its bulls have capitalised on the strong rally in US indices, pushing them towards record highs. At the same time, the rising correlation between the VIX volatility index and the US dollar is putting pressure on the greenback.

MUFG Research notes that the 40% rally in Brent since the start of the war in the Middle East should have led to a 3% fall in EURUSD. The firm attributes the euro’s return to pre-war levels to rising global risk appetite and divergence in monetary policy. The futures market is pricing in a 35% probability of a Fed rate cut in 2026. Investors are confident of two ECB rate hikes and a 30% chance of a third.

Other global currencies have benefited from the US dollar’s weakness. However, the yen is in no hurry to rise as Kazuo Ueda’s comments unsettled USDJPY bears. The BoJ Governor stated the Bank would continue to monitor developments in the Middle East and gave no signals of a tightening of monetary policy. This is a dovish tone, as he has given such signals before. As a result, the futures market has reduced the probability of monetary tightening in April from 55% to 32%. (FxPro)

News

April 16

Crypto stalls as risk appetite shows cracks

Market Overview

The crypto market capitalisation fell by 0.74% over the past 24 hours to $2.5 trillion. Today’s top performers include Immutable (+3.2%), SushiSwap (+0.8%) and Tron (+0.7%). The underperformers were Dash (-5.4%), Toncoin (-4.5%) and NEAR Protocol (-4.4%). The crypto market took a step back, despite further gains in stock indices. From its local low at the end of March, the crypto market has risen by 8.6%, a more modest increase than the Nasdaq 100’s 13.6%.

Bitcoin briefly rose above $76K on Tuesday, almost matching March’s peak levels, but had retreated to $73.6K at the time of writing. Buyers are looking for a catalyst to push the price to a new level beyond the consolidation range. If Bitcoin is looking for external signals, it may remain indecisive until key US stock indices hit new highs. However, we are more inclined to believe that the first cryptocurrency’s stagnation is a sign of a fragile risk appetite that will soon manifest in the broader market.

News Background

The conflict in Iran has increased the appeal of non-sovereign money and brought Bitcoin closer to serving as a real medium of exchange, according to Bitwise. Since the start of the war in the Middle East, BTC has risen by 12%, whilst the S&P 500 and gold have fallen by 1% and 10% respectively.

Bitcoin could fall to $30K only if the US economy enters a deep recession, according to analyst Benjamin Cowen. A correction of 65–70% from the highs is in line with historical trends and is not exceptional.

According to CoinDesk, derivatives accounted for 76.5% of the total trading volume on centralised crypto exchanges (CEX) in March — the highest figure since September 2023. Derivatives trading volume on CEXs stood at $3.99 trillion — 3.2% lower than in February.

Trump’s nominee for Fed chair has disclosed his cryptocurrency investments. Kevin Warsh has invested in the Polymarket prediction market and several decentralised startups, according to his financial disclosure statement.

News

Australia

April 17

Australian Dollar: $0.7159 USD (down $0.0011 USD)
Iron Ore: $106.25 USD (up $1.95 USD)
Oil Price (West Texas): $93.37 USD (up $1.98 USD)
Gold Price : $4,788.31 USD (down $2.53 USD)
Copper Price: $6.0340 USD (down $0.0445 USD)
Dow Jones: 48,578.72 (up 115.00 points)

News

World warned 'don't deal with Iran oil'

The Trump administration has confirmed that the temporary sanctions waiver on Iranian oil exports that was introduced on 20 March will not be extended. It is due to expire within days, and US Treasury Secretary Scott Bessent says that reinstating the oil sanctions will be the "financial equivalent" of a bombing campaign in terms of Iran's ability to generate revenue. Bessant has also warned that the US is willing to impose secondary sanctions on companies or nations that buy Iranian oil or have Iranian money in bank accounts. Meanwhile, Iran has urged the US to end its blockade in the Strait of Hormuz, warning that it will be regarded as a breach of the two-week ceasefire if it remains in place. (RMS)

News

Machinery or maintenance failure in focus at Geelong refinery

Viva Energy believe a gas leak was responsible for an explosion and the resulting fire at its Geelong oil refinery, although the exact cause is still under investigation. Bill Patterson from Viva Energy has downplayed suggestions that the disaster is linked to delayed maintenance work at the plant; he notes that some such work has been deferred due to the Iran war, but this had not been scheduled for the part of the refinery where the incident occured. Fire Rescue Victoria's Deputy Commissioner Michelle Cowling says the initial indications suggest that a mechanical or engineering failure within equipment in a transfer section of the refinery may have been responsible for the disaster. (RMS)

News

'I'm not happy': Trump renews criticism of Australia, ignores defence spend boost

US President Donald Trump has again criticised Australia for not helping the US in Iran and the Strait of Hormuz, with Trump making his comments while being questioned as he left the White House on Thursday US time. Ignoring the federal government's recent announcement that it will spend an extra $53 billion on defence over the next decade, an decision partly made to assuage criticism from the Trump administration about Australia's low military spending, Trump said "I'm not happy with Australia because they were not there when we asked them to be there", while he did not respond to questions as to whether he was still on good terms with Prime Minister Anthony Albanese. (RMS)

News

War a chance to wound illicit tobacco market

Retailers of illegal cigarettes say that supply chain problems resulting from the Iran war have pushed up the prices of their products. A pack of popular Double Happiness cigarettes has risen from about $7 a pack to $17 in recent weeks, while a carton of 10 packs, that would have previously sold for between $60 and $70, is now selling for as much as $140. The rise in the price of illegal cigarettes has led to calls for the federal government to 'wound' the tobacco black market by cutting the tobacco excise, thereby reducing the cost of legal cigarettes. (RMS)

News

Auto

We will not survive': Toyota, Honda and Ford CEOs issue chilling warning about China - and it could hit your portfolio

70 per cent of all new electric vehicles now come from China, leaving Toyota, Honda and Ford worried about projects and overhauling their strategy. Honda President and CEO Toshihiro Mibe said after a recent visit to a Shanghai parts factory that "we have no chance against this", with Ford and Toyota leaders having expressed similar sentiments regarding Chinese makers' sheer speed in not just building cars, but designing them. Automotive stocks are a common part of many broad-based mutual funds and ETFs, while Tesla, Ford and Toyota remain among the best-known investment options in the sector. However, big shifts in focus under the threat of Chinese manufacturing, along with disappointing sales figures by foreign car makers in China, could make investors with holdings in those stocks nervous. (RMS)

News

X News

Elon Musk Proposes Universal High Income to Offset AI Job Losses

On Friday, Musk posted on X that universal high income payments from the federal government offer the best fix for AI-driven unemployment, arguing AI and robotics will create abundant goods and services without inflation. He differentiates this from universal basic income, pointing to AI's potential for far greater wealth that makes work optional. Reactions divided sharply, with supporters praising adaptation to tech changes and critics warning of lost purpose, government overreach, and economic pitfalls like eroded work incentives.

News

WWE/Pro Wrestling/Pop Culture

Shawn Michaels Marks 30 Years Since Iron Man Classic with Bret Hart

On March 31, 1996, at WrestleMania XII in Anaheim, Bret Hart defended his WWF Championship against Michaels in a grueling 60-minute Iron Man Match before 18,853 fans. The bout ended 1-1 after regulation, but Michaels won his first world title in sudden-death overtime with Sweet Chin Music at 61:52, fulfilling his 'boyhood dream' as announcer Gorilla Monsoon declared. Fans cherish it as wrestling's blueprint for storytelling, with many crediting the match for sparking their lifelong passion, while Michaels' anniversary post brought back waves of nostalgia for the reconciled rivals' endurance test.

News

WWE

Stephanie McMahon Headlines WWE Hall of Fame Class of 2026

The WWE Hall of Fame ceremony at Dolby Live in Las Vegas features Stephanie McMahon leading the Class of 2026 alongside AJ Styles, Demolition, Sid Eudy, Bad News Brown, and Dennis Rodman, hosted by Michael Cole and The Miz. Triple H's heartfelt tribute drew her warm reply, 'Forever baby, with you, I can fly,' amid fan reflections on the 10th anniversary of Chyna's death and ongoing calls for her solo induction. Reports indicate Vince McMahon won't attend, highlighting family dynamics as WWE honors its evolving legacy.

News

WWE Unveils Hulk Hogan Statue at WrestleMania 42 Weekend

The statue anchors the 'Hulkamania Forever' exhibit at WWE World in Las Vegas, packed with relics like championship belts, a Hulkamobile motorcycle, and vintage posters from Hogan's 1980s peak. Triple H dubbed it 'Immortal,' honoring the six-time champion who brought wrestling mainstream, though some fans noted ironies like Nick Hogan's 2007 car crash near the motorcycle display and joked about the statue's dark bronze patina. This first post-death WrestleMania tribute coincides with Netflix's 'Hulk Hogan: Real American' docuseries premiere on April 22, drawing crowds to celebrate the complicated icon.

News

Pop Culture/Gaming/Movies

Street Fighter Live-Action Trailer Unleashes 1990s Arcade Vibes

The official trailer for the live-action Street Fighter movie, set during the Super Street Fighter II era, stars Andrew Koji as Ryu, Noah Centineo as Ken Masters, and Callina Liang as Chun-Li, who draws them into the World Warrior Tournament. Directed by Kitao Sakurai, it features WWE stars like Cody Rhodes as Guile and Roman Reigns as Akuma, alongside Jason Momoa as Blanka and 50 Cent as Balrog, embracing the game's campy fun over gritty realism. The cast appeared at WrestleMania in full regalia, and most reactions praise the trailer's goofy spirit, though some note cosplay-like vibes; it hits theaters October 16.

News

WWE

Cody Rhodes and CM Punk share emotional promo and hug on final SmackDown before WrestleMania

Cody Rhodes delivered a promo praising CM Punk as the new Mr. WrestleMania, stating that his father Dusty Rhodes would be proud of Punk, and expressing love for him. CM Punk reciprocated the sentiment toward Cody Rhodes before they embraced to close the show.

News

Danhausen Curses Stephen A. Smith on ESPN's First Take

The WWE wrestler, real name Donovan Danhausen from Warren, Michigan, crashed Friday's First Take in Las Vegas to hype WrestleMania 42, declaring Stephen A. cursed while hosts Molly Qerim and Keyshawn Johnson laughed. Fresh off signing with WWE in February 2026 after his AEW contract ended, Danhausen debuted dramatically at Elimination Chamber and has fans buzzing with his 'very nice, very evil' antics, including a Goodyear Blimp ride where he gleefully cursed the city below. The stunt amps up excitement for the two-night event at Allegiant Stadium on April 18-19, with rumors of more surprises alongside host John Cena. (Media Man Peg-On). Danhausen got off to a bit of a rough start in his WWE debut but has more than made up for it. Catch the Danhausen Fever and Mania. Media Hausen! Wrestle Hausen Weekend!

News

Bitcoin News Byte

Despite a 47% Price Drop, Bitcoin Traders Aren’t Selling:

A survey of U.S. Bitcoin holders and crypto subreddit posts found that despite anxiety and market turbulence, most investors (69%) held onto their Bitcoin, with only 8% panic selling.

Bitcoin faced a dramatic market correction in early 2026, plunging 46% from its $126,000 all-time high and briefly dipping below $61,000 on February 6.

The drop erased over $1 trillion in market value and prompted headlines warning of a defining crypto moment. Social media feeds filled with reactions, yet most holders remained on the sidelines.

A survey by Oobit of 1,006 American Bitcoin holders and sentiment analysis of 117,630 posts across 10 major crypto subreddits reveals that fear did not translate into widespread selling.

News Flashback

Last Week

Gold News

Gold is back in focus as markets react to geopolitics

The market is fixated on the threat of accelerating inflation driven by high energy prices. As a result, central banks are expected to adopt a tighter monetary policy, keeping rates at high levels or even raising them. This has a positive impact on fiat currencies and strips gold of its key feature as a store of value amid currency debasement. It is no surprise that the precious metal, which had got off to a strong start, has been losing out to Bitcoin and the US dollar since the start of the armed conflict in the Middle East. Although gold is generally regarded as a safe-haven asset, in the early stages of financial market turmoil, investors often choose to flee to liquidity. They favour fiat currencies and are far more willing to buy US dollar-nominated short-term treasuries.

Gold prices usually recover only if market shocks worsen, fears of recession or stagflation rise, and central banks start adding liquidity. Bank of America believes that the markets are still underestimating the scale of the potential consequences of geopolitical tension. They are fixated on the threat of accelerating inflation and are not considering a global economic downturn. Therefore, the longer the conflict between the US, Israel and Iran lasts, the better it is for the precious metal.

UBS Global Wealth Management notes that gold serves as a hedge against currency devaluation, rising budget deficits and recession. All of these could result from a geopolitical shock. The firm therefore maintains its bullish outlook on gold. In its view, the precious metal could rise to the $5,900-$6,200 range before the end of this year. However, gold must first weather the storm of numerous central bank meetings. The RBA has already raised its cash rate to 4.15%. Investors now expect ‘hawkish’ rhetoric from the rest. The ECB and the Bank of Japan are ready to tackle inflation, and the futures market expects them to tighten monetary policy. The Fed and the Bank of England are most likely to talk about prolonged pauses in their cycles.

Thus, gold appears to be a win-win option. It will gain if the conflict in the Middle East drags on, and will not lose if it ends. Investors just need to be patient for a little while. (FxPro)

News

Media Man Awards

Roy Morgan wins Media Man 'Media Services Company Of The Month' award

The Australian Financial Review wins Media Man 'Newspaper Of The Month' award; Runner-up: The Australian

Google wins Media Man 'Search Engine Of The Month' award

Netflix wins Media Man 'Streaming Service Of The Month' award

WWE wins Media Man 'Wrestling Promotion Of The Month' award

UFC wins 'Combat Sports Brand Of The Month' award; Runner-ups: Most Valuable Promotions, Everlast, BKFC

Mack Trucks wins Media Man 'Truck Brand Of The Month' award

CAT wins Media Man 'Heavy Industry Brand Of The Month' award

Dynasty: The Murdochs wins 'Streaming Show Of The Month' award (Netflix)

 

 

 

 

 

 

 

 

 

 

 

 

 

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MyBookie

Mr Musk apologised for the post at the DealBook Summit in New York on Wednesday (Thursday AEDT) but said the advertisers were attempting to “blackmail” him. His message for those brands was simple: “Don’t advertise”. He used an expletive multiple times to emphasise his point.

About 200 big advertisers, including The Walt Disney Apple and IBM, stopped spending on X after Musk agreed with a post that accused Jewish communities of pushing “hatred against whites that they claim to want people to stop using against them”.

If the freeze continues, it could end up costing the company up to $US75 million ($113 million) this quarter, according to internal documents seen by The New York Times.

Although Mr Musk acknowledged an extended boycott could bankrupt X, he suggested the public would blame the brands rather than him for its collapse.

Mr Musk singled out Disney CEO Bob Iger, who told the event earlier that “the association with that position, and Elon Musk, and X was not necessarily a positive one for us”.

Mr Musk said that, in retrospect, he should not have replied to that particular post and “should have written in greater length what I meant”.

He added: “I handed a loaded gun to those who hate me and to those who are antisemitic, and for that I am quite sorry.”

Investment banks sitting on billions in debt that helped enable his acquisition of the company last year would be unhappy about Mr Musk’s aggressive stance.

Advertising accounts for most of X’s revenue, and Mr Musk hired an industry veteran, Linda Yaccarino, to help mend ties with big brands. Yaccarino was in the audience when he made his comments.

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However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems] to guard against abusive clicks by competitors or corrupt web developers. (Wikipedia)

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Netflix: You wouldn’t believe how many stamps this needed…

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Greg Tingle

Netflix once again gets our stamp of approval this month! Oh, advertisements in Netflix streaming in about 12 months we keep reading. We can live with that. PS: Loving the Dark Side Of The 90s series. 'Running With The Devil' (John McAfee documentary) was brilliant also. Keep up the great work Netflix. Cheers from Sydney, Australia. Wondering if Netflix would consider me for PR / Publicity for the Australian market! Just putting it out to the Netflix Universe.

 

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Ad buying agencies enjoying option of guaranteed online advertising and publicity placements on popular Australian based website network; Media Man reports

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Maroubra: Hot bed for cafe's in Sydney's east

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