Branson answers his own call - 27th March 2008
(Credit: The Daily Telegraph)

If there is one thing billionaire entreprenuer Sir Richard Branson isn't a virgin of, it's rock and roll bash the V Festival.

Having jetted into town on Tuesday, Branson will deliver a "hands on" approach to the second Sydney staging of the international concert owned by his Virgin empire.

And we're not just talking about his way with the ladies - Branson will complete an inspection of the Centennial Park site on Saturday morning before hosting a VIP lunch after the music festival kicks off at 1pm.

The gregarious business guru will notch up his 12th V Festival appearance - his first in Sydney - before he flies out to Brisbane for a Virgin Blue charity ball later that night.

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Richard Branson

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