News Media - Casinos, Online Casinos, Media Companies,
Newspapers, TV Shows All In Battle For Entertainment
Dollar, Traffic And Eyeballs -
11th August 2009
There is an almighty battle going
on at the moment for the entertainment dollar,
and web traffic.
the worlds financial markets remain unsteady,
and most experts agree (either on the record,
and more recently, off the record) that the global
recession is ongoing, companies are looking at
various ways to keep the wolf from the door.
companies and many brands strive for market share,
standing out from the pack, revenue and eyeballs
(the amount of traffic, website visitors, audience
et al) that they can secure across the internet
recent times some of the world’s most successful
media barons have spoken out on ways the newspapers
business, and media business in general, can look
to adapt to the times and monetize their web traffic.
The long time debate about whether or not enough
readers will pay for content (news articles etc),
and how much, lingers on.
Murdoch is looking to offer a News.com.au
paid service, as is Fairfax Media aka Fairfax
Digital. New York media tsar Mort Zuckerman,
recently pointed to the fact that for a number
of years various British media companies (newspapers)
have been deriving a healthy revenue stream from
gaming and igaming, primarily the sports betting
sector, and he is suggesting that other media
companies may like to adopt the same element into
their business models, thus generating sufficient
revenue to support their print operations, and
of course keep journalists on the payroll.
the meantime companies such as Casino
News Media, and its parent, Mediaman, continue to operate in a number
of business verticals, thus spreading risk, following
some of the principals employed by the famed Virgin
Group of Companies who operate in media, communications,
travel, lifestyle and gaming, to name but a few.
established igaming and gaming brands such as
PartyGaming and Bodog keep growing their business
and brand portfolios, despite the global recession,
and igaming continues to been seen as one of the
more go ahead sectors to operate in, as Wall Street
and The London Stock Exchange et al continue to
add fun and games into what is known universally
known as the casino economy.
these reasons and more, little wonder many of
the world’s governments are looking to plug
into the gaming sector to increase their revenues
with many insiders tipping governments could be
bringing in additional billions providing they
regulate gaming and igaming correctly. Many eyes
remain on California as of this writing with proposed
gaming bills being tabled, as California does
has a history of both being pro active and an
early adopter of new and sometimes ambitious ideas.
About the only government that is currently extremely
negative towards gaming is Russia, who last month
closed down all casinos and gambling houses in
the city limits area of Russia, and there doesn’t
appear to be a whole lot of online Russian Roulette
or other online Russian games happening either.
Well, they say the exception proves the rule comrade.
Packer, Branson, Ho, Wynn, Garber, Adelson, Trump...
your throw of the dice.