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Coca-Cola;
King of free publicity does it again with Kings Cross sign part of Vivid Sydney
2018
Money
talks and Vivid Sydney walks with Sin City Kings Cross coke sign You
can get away with almost anything in the name of art 
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Vivid
Sydney When
Art Met Technology: Under the Coke sign | Vivid Sydney 25
May - 16 June 2018
Artist:
32 Hundred Lighting: Sydney Bouhaniche (Australia) Collaborator:
Iain
Reed (Australia) The
famous Kings Cross Coca-Cola sign has received special artistic treatment for
Vivid KX with the screening of new graphic content by artist Sydney Bouhaniche. The
bright, contrasting colour palettes and bold geometric forms and patterns of mid-20th
century modernism are the inspiration for all the installations created at the
Cross for Vivid KX which has delivered a cohesive display of light art that ties
together the whole precinct. The
graphic content on the Coca-Cola sign has been enabled by the recent refurbishment
of the sign (itself a modernist landmark) which included replacing the 40-year-old
neon lighting with more than two kilometres of RGB rope LED. (Vivid
Sydney) 
Coca-Cola
has done business with sports entertainment giant WWE at least one time 
Coca-Cola
withdrew an advertising opportunity for wrestling legend Ric Flair a few years
ago due to Flair hitting the town a little too hard according to TMZ and wrestling
folk lore 
Coke's Kings Cross sign is one of the most famous advertising signs in the world.
Does Coke know how hard Kings Cross nightlife has been hit by the lockout laws? 
The
Coca-Cola truck is almost impossible to miss of an evening 
Coca-Cola
Zero themed bodypainted model. Creative: Human
Statue Bodyart. Promo: Media Man Int 
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