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Crown
Casino
News
Crown
Resorts rolls out new Crown PlaySafe gambling harm
prevention program
28th
July 2023
Australia’s
Crown Resorts has announced its new Crown PlaySafe
gambling harm prevention program, which it says will
introduce a raft of measures aimed at reducing gambling
harm within its Australian resorts.
Set
to replace the current Responsible Gambling program,
Crown said PlaySafe will broaden the company’s
focus from identifying and supporting those experiencing
gambling harm to preventing it from happening in the
first place.
The
plan includes a renewed focus on player wellbeing
and care, and the establishment of a dedicated gambling
research and policy team, it added.
Among
the key initiatives to comprise Crown PlaySafe are
mandatory carded-play and pre-commitment systems,
marketing guardrails, training improvements to help
identify early signs of gambling harm, guest education,
and investing in research and data monitoring, including
the testing of new harm reduction concepts and ideas.
Aside
from mandatory carded-play and pre-commitment systems
being introduced at Crown Melbourne, new restrictions
will include cashless gaming on electronic table games
at Crown Sydney, AU$10 maximum bet limits on electronic
gaming machines at Crown Perth and a new resorts-wide
online self-exclusion portal.
A
gambling harm research and policy team has also been
created, led by gambling harm research and policy
specialist Dr Jamie Wiebe. According to Crown, the
team will invest in best practice gambling harm prevention
strategies that prioritise player wellbeing and care,
while developing a “knowledge exchange hub”
to exchange and test ideas and to run various events
and seminars promoting the responsible gaming message.
As
Crown PlaySafe is rolled out in the year ahead, Crown
will unveil a new website, logo, colours, language
and purpose statement for the program, and rename
position titles across the company and its responsible
gaming centres.
“We
know that we can do more to maximize player safety,
which is why Crown is scaling up all efforts to introduce
these world-leading initiatives that help to educate
and support guests to play in a positive and safe
way,” said Crown Resorts CEO Ciarán Carruthers.
“The
plan addresses new and emerging challenges associated
with gambling harm, including how we improve our understanding
of gambling participation and develop new harm reduction
concepts and ideas.
“With
a focus on collaboration and engagement with government,
industry and community-based partners, I am confident
that together we can reduce gambling harm and create
a safer gambling future for all Australians.”
News
Crown
Casino Won’t be Taking Stake in Las Vegas Project
- 5th April 2009
(Credit:
Gambling911)
Australia's Crown Casino has denied
media reports that it plans to take a stake in
the troubled City Center development in Las Vegas.
The
Wall Street Journal this past week quoted an unnamed
source as saying Crown was considering investing
in the project.
The
US$8.6 billion development is owned by MGM Mirage
and Dubai World. Las Vegas and MGM in particular
have been especially affected by the recent economic
downturn.
Australian
Media Man,
Greg Tingle, praised Crown Casino bigwig James
Packer for the positive news that has come out
of his camp of late.
"One
can bet that Packer would be keen to regain some
of this financial wealth back which was halved
in the past one year plus," Tingle told Gambling911.com.
"One would think that if there are still
some true casino ‘whales' left they would
frequent Las Vegas of of course Macau, where Packer
just happens to be pushing along Crown Macau and
The City Of Dreams."
Crown
Limited (ASX:CWN) is an Australian gaming and
entertainment company established in 2007 that
owns Australia's Crown Casino Complex.
Crown
Limited was formed on December 17, 2007 when Publishing
and Broadcasting Limited (PBL) split into two
new companies. Crown Limited acquired all of the
gaming interests while Consolidated Media Holdings,
the renamed PBL retained all of the remaining
asset.
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