Crownbet and Paddy Power Betfair wrestling for control of William Hill Australia Media Man Int

Crownbet and Paddy Power Betfair wrestle for control of William Hill Australia - 2nd March 2018

Sports betting giants wrestle for Australia-wide and global domination of sports betting industry

Extreme sports, MMA - UFC and even pro wrestling aka sports betting sector may push along traditional betting niches horse racing, boxing, NRL, AFL, NFL, NHL, soccer

Betting companies interested in securing naming rights to some key Australian sports and entertainment venues and arenas. Political hot potato

Sports based reality television genre may open up additional exciting sports betting elements for punters and business associates

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Fairfax Media owned, The Australian Financial Review, has advised that CrownBet and Paddy Power Betfair subsidiary Sportsbet.com.au, are the two firms waging war for William Hill Australia.

Both operators are reported to have confirmed their interest this week in pursuing William Hill’s turbulent Australian business and will be permitted to perform due diligence on the asset to prepare their formal bids.

This sees Australia’s two biggest online bookmakers compete for William Hill’s division which has been active in the Australian market since 2012, formed through the acquisitions of Sportingbet Australia, Centrebet and the always in the news TomWaterhouse.com.

Confirming a strategic review of its Australian business in January, William Hill is reported to have invested AUS $700 million (€440 million) to date on its Australian enterprise. Insiders have been speculating if their will see a true return on investment.

Some commentators tip that William Hill governance will target an AUS $200 million (€126 million) sale for its asset.

FTSE100 Paddy Power Betfair seeks to continue the strong momentum of its Sportsbet Australia asset, which in 2017 became the outright market leader in online wagering with an estimated 15% of market share.

Spearheaded by industry veteran Matt Tripp, a gentleman no stranger to the Media Man group, this February CrownBet secured Toronto TSX The Stars Group Inc as its new majority shareholder completing a €95 million investment in the operator.

Both Paddy Power Betfair and The Stars Group governances seek to expand further in a rapidly evolving Australian online betting market, which has seen considerable restrictions in credit-line betting and bookmaker advertising. In play betting, exotic betting and a number of other betting operations have also been scrutinized and in some cases outlawed completely in the Australian marketplace.

Australian state legislators are assessing whether to impose further taxes on online betting transactions, creating harsher terrain for market incumbents.

Facing severe operational restrictions, industry analysts and commentators believe that the Australian online betting market may contract to become a small field of players from its current state, as European operators revise their market options.

United States based operators are continuing to eye off Australia as the business of sports continues to grow, with Vince McMahon lead XFL re-launching in 2020 and the AFL taking its brand global with the AFLX. Mixed martial arts global leader, the UFC continues to enjoy a strong following in Australia, which Bellator MMA is looking to boost its public and media awareness down under on Australian soil. Former UFC champion, Ken Shamrock and his business manager, Des. W. Woodruff have been discussing the business of sport on their Podcast 'The World's Most Dangerous Podcast. Multi-time pro wrestling champion Mike "The Miz" Mizanin is also known to offering commentary on the business of sports betting, some of which makes its way onto media platforms such as YouTube and TMZ from time to time. Not to be outdone, Jim Ross aka JAR provides regular sports business news updates via his media channels, and has enjoyed a long time brand endorsement deal with DraftKings. In July last year DraftKings and FanDuel were set to merge however anti-trust and FTC competitive concerns saw the merger deal canceled.

On thing certain in life, business and sports is change, and there's plenty of changes abound in the Australian and international sports betting sector at present. Stay tuned to the Media Man network. You won't want to miss a second fans.

Crown Poker and Aussie Millions Poker Champinship is still going strong

Crown Melbourne. Crown will do well to put some fire into its sports betting negotiations after a turbulent couple of years

Crown Perth. Perth has a strong and passionate sports fan and sports punter base

DraftKings.com - Daily Fantasy Sports

Jeff Fenech and Greg Tingle (Media Man Int and Media Man Australia). Fenech is a multi time former Australian boxing champion.

The World's Most Dangerous Podcast

Jim Ross and Ric Flair have both dabbled in the sports betting industry. Ross with DrafKings advertising on his Podcast and Flair fronted some North Carolina's Education Lottery campaigns. Woooooo!

Jim Ross official website - J.R's Place

Ric Flair official website

Eric Bischoff and Vince McMahon Bischoff has dabbled in sports betting and gaming related ventures off and on for a decade plus. McMahon's bets on the WBF (World Bodybuilding Federation) and first version of the XFL (Xtreme Football League) didn't pay off. McMahon will be looking for strong success with his gamble on the second coming of the XFL in 2020. The WWE Casino in Las Vegas was sold. What was once the Debbie Reynolds Hotel and Casino is apparently now a parking lot. Hulk Hogan has a Hulk-A-Mania themed slot machine circa 2008.

Eric Bischoff official website

WWE.com: Vince McMahon