(Credit: Australian Government)
While high-profile cities such
as London, Milan, Paris, and New York are traditionally
regarded as the fashion centres of the world,
these days Australia's unique style and creativity
means Sydney and Melbourne are also mentioned
as 'must-visit' centres on the international fashion
it came to fashion, Australia used to be seen
as isolated and out-of-touch. That notion is now
out-of-touch itself, as designs from Australians
such as Wayne Cooper, Collette Dinnigan, Akira
Isogawa, Lisa Ho, and Easton Pearson are seen
around the globe.
fact, around 60 Australian labels are currently
exporting their designs to boutiques and department
stores in Asia, Europe and the United States.
Mercedes Australian Fashion Week
the top of the 'must-attend' list of events for
international fashion buyers and fashion media
are the annual fashion weeks. Held twice each
year with Spring/Summer collections in Sydney
in May, and Autumn/Winter collections in Melbourne
in November, these events showcase Australia's
top designer collections, along with a range of
fashion-related products and accessories.
than 150 Australian designers participate in the
Mercedes Australian Fashion Weeks each year -
held in Sydney at Circular Quay (home to the Sydney
Opera House and the Sydney Harbour Bridge) and
Melbourne at Federation Square.
Week includes an exhibition called The Source
@ MAFW. A four-day event, 'The Source' features
ready-to-wear, streetwear, swimwear, men's and
women's apparel, intimate apparel, footwear, and
Mercedes Australian Fashion Week also showcases
the work of emerging designers. Especially noted
by the fashion and beauty bible Vogue as designers
to watch are Tina Kalivas, Claude Maus, Kit Willow
Michelmore, Arabella Ramsay, and Gabriel Scarvelli.
L'Oréal Melbourne Fashion Festival
the Government of New South Wales lays claim to
being the leading fashion state in Australia,
the Government of Victoria makes a similar claim,
citing its participation not only in Fashion Week,
but also as host of the Melbourne Fashion Festival.
in 1997, the Melbourne festival is Australia's
largest fashion event for consumers. It is held
each year in March, and is a combined initiative
of the Australian fashion and retail industry,
the State Government of Victoria and City of Melbourne.
For a full seven days fashion-lovers have a choice
of catwalk shows, parties, product launches, exhibitions,
and industry events to attend, in an exciting
week that captures the glamour and creativity
of Australian fashion.
guests and models are an integral part of the
Melbourne Fashion Festival and previously guests
included Kylie Minogue with her Love Kylie lingerie
range; 20-year-old Australian model sensation
Alyssa Sutherland; celebrated international milliner
Philip Treacy; and best-selling author and model
Melbourne Fashion Festival also includes a film
program, arts program and fashion and film lectures.
Australians have attracted international acclaim
working in the fashion industry. As well as designing,
other fashion-oriented careers include fashion
journalism, fashion photography, make-up artistry,
hairdressing, fashion styling, and of course,
modelling. Aspiring designers in Australia usually
complete a tertiary qualification, with the highest-profile
course in Australia offered by Melbourne's RMIT.
many Australian models are making their name with
lucrative overseas work, even being described
as supermodels. These include Kristy Hinze, Megan
Gale, Sara O'Hare and of course, Elle Macpherson.
all young hopefuls, each of these began their
career with a consultation with a modelling agency.
Some of Australia's successful agencies include
FRM Models, Tanya Powell Model Agency, Chadwicks
governments are also providing support for Australia's
fashion industry. The New South Wales State Government,
for example, provides assistance for infrastructure,
training, and a range of business improvement
programs to specifically assist the fashion industry
and associated industries.
states and territories offer similar levels of
support, while the Australian Government provides
funding for, and strongly encourages, export trade
in the textiles, clothing and footwear industries.
Australian Fashion Week