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Credit
Gold Coast Meter
Maids
Gold
Coast Meter Maids website
Gold
Coast Meter Maid. Photo art by Greg
Tingle. Andy Warhol pop art inspired
History
The
iconic Surfers Paradise Metermaids were introduced
by the now defunct Surfers Progress Association when
in 1964 the then Gold Coast City Council introduced
paid parking into Surfers Paradise, requiring visitors
to the then beach side tourist destination to pay
for the time they parked their cars on the Surfers
Paradise streets using parking meters.
The
local traders were so concerned that the requirement
for 5 cents an hour parking would scare away the weekend
tourists from Brisbane that something needed to be
done. The brain child of local trader Bernie Elsie
was to introduce “courtesy maids” who would
walk the streets of Surfers Paradise dressed in golden
bikinis and wearing jewelled tiaras, feeding the parking
meters. Hence the now iconic Surfers Paradise Metermaids
were born and have since 1964 continued to feed the
parking meters in Surfers Paradise, preventing an
estimated ½ million dollars in parking fines
and paying for millions of visitors for their parking
when they park their car in the streets of Australia’s
premier tourist destination.
When
paying for the parking for a tourist’s car, under
the windscreen wiper is left a small courtesy brochure
advising the car owner that they have just been saved
from a parking fine. That brochure has over the years
been a source of information of businesses in the
Surfers Paradise precinct as well as a means of local
businesses, the council and Surf Life Saving Australia
to communicate offers, information and events.
Despite
a common misconception, it is the case that the Metermaids
are not funded by the Gold Coast City Council and
in fact following the disbanding of the Surfers Paradise
Chamber of Commerce that had taken over the Progress
Association’s management of the “Courtesy
Maids” in the early 1990’s, the iconic golden
girls have been privately operated. In the late 1980’s
and early 1990’s, Roberta Aitchison herself was
one of the famous girls and when faced with the prospect
of no longer being funded by the Surfers Paradise
Chamber of Commerce, decided to take on the “business”
of running the legendary brand and then now internationally
trademarked Surfers Paradise Metermaids and Gold Coast.
*click
here for the full history of the Gold Coast Meter
Maids
News
Stand
out from the pack via photography, events, publicity
stunts, ambush marketing and just being different,
by Greg Tingle
Bitcoin,
Bitcoin Cash, cryptocurrency, Blockchain buzz all
the rage at Surfers Paradise, Gold Coast: Fool's Gold
or the real deal?, by Greg Tingle
Bikini,
swimsuit, lifestyle bloggers and influences gone wild
online; Instagram, Instamodels, Facebook fashionistas
A
day in the life of Natasha Oakley: Australia’s
most famous bikini blogger - 6th August 2017
Gold
Coast 600 V8 Supercars: New cars and new liveries
up and down pit lane, photo, video
- 24th October 2014
Banking
on holidays - Investor gambles on luxury
Gold
Coast No.1 for celebrities
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