drives green agenda, By Mark Hinchliffe - 13th
Two years ago, successful marketing
director Colman Ridge opted out of the corporate
world, sold his $90,000 Audi TT and is now organising
Brisbane's first Greenfest.
42, of Brisbane, has pumped $250,000 of his own
money into the October 10-12 festival in the Southbank
the area I worked you come across new ideas constantly,"
are a lot of festivals going on with a bit of
a green emphasis, but I have brought all those
green ideas together with a cultural element in
the one show."
will be free to the public and a non-profit venture
with funds raised for habitat protection and green
will feature displays of green products, jobs,
foods, power, habits and lifestyles, including
practical exhibitions to encourage greener consumer
will also be a grassroots culture and entertainment
component of music and dance, speakers, film and
don't expect a macrame and hemp hippy festival.
Most of the exhibits are mainstream.
respect what the hippies stand for but what we've
put together is more inclusive and mainstream,"
highlight will be a green motor show with displays
of current production hybrid and diesel vehicles.
year, Ridge hopes to bring to Australia the Tesla
and Venturi high-performance electric sports car.
want to show that the future of motoring can be
green and still perform," said Ridge who
now drives a Prius petrol-electric hybrid car.
the perfect guy to be involved in this; I was
involved in marketing consumer products, now I'm
marketing a change in habit for the planet."
and the environment