pokies chase young gamers, by Clare Masters -
22nd April 2008
The Daily Telegraph)
# Gambling machines could get videogame-style
# Gen Y gamblers could be lured in with customisation
new futuristic line of poker machines with Xbox-style
graphics will rake in a younger generation of
gamblers according to experts.
hi-tech machines will use better graphics and
interactive technology to appeal to junior punters
and will be designed to be as versatile as a home
plan for more sophisticated, hi-tech pokies was
canvassed at a recent Future Trends in Gaming
conference in Queensland, where major industry
organisations outlined their vision to attract
don't think (gaming rooms) are an environment
Generation Y wants to be in. They get bored easily,"
Justin Brown of Aristocrat Leisure Industries
told the conference.
do we get them into venues? Group activities and
games are the way of the future - as are challenges
Aristocrat spokesman told The Daily Telegraph
Mr Brown declined to comment further but confirmed
he had made the statements.
Ferrar, from the Australasian Gaming Machine Manufacturers
Association, backed the plan, saying gaming machines
needed to be updated to be more in line with 21st
the end of the day where all this is headed is
making the equipment more similar to mass IT equipment,"
Y wants to do things like change the background
colour or put their favourite character in."
plan was condemned by anti-pokie advocates, who
said it was a manoeuvre to rope in new gamblers.
is fundamental to their business plan to target
(Generation Y), there is so much money at stake,"
World Vision Australia chief executive Tim Costello
State Government is also alarmed about the spike
in young pokie punters and has commissioned a
study into help for junior gambling addicts.
move follows a report that found young men who
left school at Year 10 were over-represented among
am concerned that research has shown that problem
gamblers are more likely to be 18 to 24-year-old
males," a spokeswoman for Gaming Minister
Graham West said.
Government is working on a campaign that will
use internet and SMS technologies to educate young
Ferrar said the shift towards more user-friendly
machines was partly because of younger gaming
may be more appealing to Gen Y but it's also about
making the game as entertaining as possible to
everyone," he said.
said there was a 10-step process of gaining approval
for new games, which could take up to three years.
about online gaming. Have a look at Virgin Casino,
888 and Golden Palace for example. I think its
too late for the clubs to cash in on the young.
The internet is where the actions at.