Here This Year
Australia - Holiday This Year
Australia Facebook Tourism
bushfires have impacted communities across Australia.
But a shared Aussie spirit has also brought people
together. Many Australians rely on tourism to thrive.
Thats why were asking Aussies to get out
and see this beautiful country and explore what's
on your doorstep. Take a drive up the coast, head
inland, fly across this vast and beautiful land.
time to holiday here this year.
here for full information and multimedia
are being encouraged to holiday at home this year,
as part of a $20 million Tourism Australia advertising
campaign aiming to support tourism operators affected
by the recent devastating bushfires.
Holiday Here This Year campaign will be rolled out
across print and social media as well as feature on
billboards in major cities.
Australia managing director Phillipa Harrison said
the new campaign would help spread the message that
Australia was open for business and ready to welcome
back visitors noting "there is no doubt that
Australian tourism has been hit hard by the recent
bushfires. It's critical that we help the industry
get back on its feet as soon as possible.
Holiday Here This Year campaign forms part of a $76
million assistance package for the tourism sector
which also includes $25 million for a global market
campaign to convince international visitors not to
cancel their trips to Australia. There's also $9.5
million to fund trips for international media to show
not all of the country was destroyed by the bushfires.
Tourism Minister Simon Birmingham advised that the
new campaign was all about encouraging Australians
to holiday at home stressing "our message is
crystal clear we want Australians to pitch
in to save the towns, jobs and small businesses around
our country who rely on tourism.
Australian Tourism Export Council (ATEC) today congratulated
Tourism Australia on launching the first step in its
Holiday Here This Year campaign.
Managing Director Peter Shelley advised this
campaign has been quick off the blocks and will work
to capitalise on the good will and sentiment shared
by all Australians in helping to get the communities
affected by bushfires back on their feet.
tourism at the heart of so many regional communities,
encouraging Australians to prioritise a holiday
at home is a great way to support the rebuilding of
these towns and recoup some of the summers lost
Australia is leading the charge with their expertise
and reach and its great to see the positive
collaboration between our national and state based
tourism marketing bodies in delivering a single message
added while getting our domestic market engaged
is a great first step in helping the devastated regional
communities, our international campaign needs to encompass
support for every destination.
said the bushfires have had a severe impact on the
international perception of Australia as a travel
destination with a 40% reduction in forward bookings
from Western markets including the UK, Europe and
the US and a 20% overall decline.
the fact that most of the favoured holiday spots for
international visitors have been unaffected, people
looking to visit Australia have been spooked.
this domestic campaign is a great first step, we are
keenly anticipating the next stage of the recovery
campaign and its focus on rebuilding brand Australia
for our international audience.