Human Statue Bodyartist Eva Rinaldi Featured In Today's New Idea - 6th December 2010

Human Statue Bodyartist Eva Rinaldi Featured In Today's New Idea - 6th December 2010


Australia's most successful and well known bodyartist, Eva Rinaldi, is featured in today's New Idea magazine (pages 16 and 17 to be precise).

The Sydney based artist, widely acknowledged as Australia's biggest Oprah fan, has been following 'O's show since it first hit Australian airwaves about a decade ago.

Ms Rinaldi's son, Joseph, was a large part of her inspiration to start painting, a journey she's been on since 1997.

In today's New Idea she says "I just love her. She's my biggest inspiration, as a person and businesswoman. I cry every time I watch her show".

Oprah followers will be aware of her Australian tour which will include at least two official TV tapings. The fine details of the show, even including the guest list and a range of surprises, are being closely guarded.

Business, tourism and government analysts forecast that Oprah's show will generate millions of dollars of exposure for Australia, and the Sydney Opera House is acting as a major hub for the entertainment and media icon. Bondi Beach is also understood to be high on her priorities.

The buzz is the Oprah will spend part of her time in Australia at a real families home.

Stay tuned to this blog, Network Ten, New Idea and most mainstream media outlets for more details as the countdown to Oprah down under continues.


Sydney bodyartist Eva Rinaldi unveils SMH human newspaper statue for eco expo, Greg Tingle - 10th November 2010

Today's Australian Waste & Recycling Expo at Sydney Olympic Park started innocently enough at Homebush in Sydney's west.

Accessibility was fantastic, located close by to some of Sydney's most impressive public transport infrastructure like trains and (eco friendly) buses.

Little did the event organises and exhibitors know it was a matter of the calm before the storm.

Over a hundred of Australia's best and brightest waste, recycling and eco based companies showcased their wares, all looking to gain a competitive advantage, stand out from the pack, and we suspect, generate a few headlines. Some succeeded more than others, but from what we saw, every exhibitor stand was a fine effort.

As is usually the case with any field, there's only so much room at the top, and sometimes the right marketing, salesperson, attitude, media or even pseudo publicity stunt or gimmick, can make all of the difference.

The switched on exhibition manager Sue Reid, was smart enough to see she "needed" to add an extra spark to the event, which incidentally its opening day fell on the same day as an afternoon shower. Ms Reid was not going to let anyone or anything "rain on her parade", weather being accommodating or not. The atmosphere was warm and inviting.

In the days prior Ms Reid had contracted arguably Australia's most famous and talented bodyart and human statue curator, Eva Rinaldi. If you think you recognise the name, your probably right. Ms Rinaldi is the one who has embarked on a national and international campaign to bodypaint and do creative works on American talk show queen, Oprah Winfrey, and just quietly, its on track we hear.

Today there was no sign of any Oprah (or John Travolta) "knock off". There was however a gorgeous creature which when she spoke made it seem as if she just flew into Australia from some exotic island. Upon probing she identified herself as "Victoria", but the miss wasn't there for her mastery of the Oxford Directory, she was there to add visual excitement and wow factor to the expo, and wow factor she did achieve in spades.

An insider joked "Green Eyed Monster", but we're sure they were just kidding. Perhaps 'Gorgeous Green Machine' may have been more fitting. In any event, she was a eye catcher, bodypaint or not, but Rinaldi must be given full credit for her incredible transformation that would have saw her fit into the film set of 'The Green Lantern' or 'The Incredible Hulk', and you get the idea. It was WOW!

Due to tight deadlines Victoria was bodypainted almost head to toe in an amazing 30mins, and finished off in wait for it...a dress made out of virtually nothing but a hand crafted edition of popular broadsheet, The Sydney Morning Herald, the flagship title of media powerhouse, Fairfax Media. Victoria's handcrafted accessories included earrings, hat, gloves and travel bag. For the record most of the bodypaint was silver in colour and branded just enough for instant recognition with 'Australian Waste & Recycling Expo'.

Some marketing and media savvy onlookers were said to be overheard talking about just how marketing and media savvy both Ms Rinaldi and Ms Reid were. We think they were correct.

Various print newspapers have come up with different slogans over the years... The New York Times "All The News That's Fit To Print", and even the beloved Sydney Morning Herald "Start A Conversation", but we feel today's model dressed in virtually nothing by a recycled SMH broadsheet said it all. And true to the newspapers' slogan, she was certainly "starting a conversation". One can just imagine if a traditional paper boy was at the show screaming at the top of his lungs 'Read All About It'!

In a day and age when many a marketing gimmick and news headline looks pretty recycled, this event, the model... the whole package looked as fresh as a daisy.

And, for the record, Fairfax Media's newspaper publications are made from recycled paper; the powers that be wouldn't have it any other way, nor we suspect would Ms Reid and the powers that be at the expo.

Some of expo stands that caught our eye (and the eye of Victoria - the Human Statue model) included Scania (the big silver truck engine and beautifully decorated stand), CAT (with sports car sub brand WestTrac), NSW Government - Environmental Change and Water), Eriez (very friendly, great pens and lollies at the stand), National Recycling Week (linked to Planet Ark) and bano (solutions for recycling).

If you happened to miss the event, or just want to refresh your memory, please visit their official website

And, if like many, you were impressed by the "recycled fashion model", take a look at more examples of Human Statue Bodyart on their official website


Avatar mystery building up in Sydney suburbs with Eva Rinaldi; News media companies start probe, by Greg Tingle - 29th October 2010

A new mystery has struck Sydney's suburbs, stretching from Bondi Beach out to Marrickville and beyond, which has people from all walks of life wondering where the lovable creatures will strike next.

It was film producer / director James Cameron who introduced the world to 'Avatar' in 2009, however sources close to Cameron and News Limited owned 20th Century Fox deny any responsibly for the "rebel" avatar phenom to hit Sydney streets.

Marketing and media insiders have noted however that the "knock off" Avatar's have a habit of showing up whenever bodypainter and artist Eva Rinaldi and one or two of her photographic team are around.

In this month alone the rebel 'Avatar' creatures have been seen and photographed at Bondi Beach (alongside the graffiti art wall), the Sydney Opera House, Abbotsford and most recently, Marrickville (Skid Row Radio).

Judging upon appearance the mysterious Avatar's are neither the work of amateurs, however they are not quite ready to insert right into a Cameron production either.

A source who claims to be close to the rebel Avatar's leaked that they are quite likely creations of Sydney based artist Eva Rinaldi, who perhaps not by coincidence has also embarked on a national - international campaign to bodypaint and / or create a human statue of Oprah Winfrey, who is set to hit Australian soil this December.

The leak said "I'm pretty sure its Eva Rinaldi behind this publicity stunt - ambush marketing effort of sorts. She's very clever. You will note that there's no branding on her bodypainted creations, unlike the Barvaria beer happening at the World Cup. She seems to have her heart in the right place and its not a blatant brand knock off or anything else that is likely to get her in hot water on the legal front. It's actually very clever and talented work and marketing, and she looks to have created an international marketing and media campaign on a shoestring budget. I'm pretty sure had something to do with the Sydney Opera House 'John Travolta' shenanigans last weekend on the open day also. By plugging into major events she's generating national and worldwide publicity, and I think it may even be assisting the official Tourism Australia and Oprah Winfrey media campaigns also. Her campaign, if its hers of course, is likely to spark a number of copy cat artists, and I think that may have already happened. If one further researches Eva Rinaldi you come across Human Statue Bodyart on the internet, and there's a number of photos, articles and even blog entries that further suggest she is the mastermind behind these Avatar phenoms".

Thus far both the official Avatar franchise and the mystery Avatar's have received largely balanced and positive news media coverage.

James Cameron's Avatar recently announced that they will be doing a trilogy, and something tells us that Rinaldi and co conspirators are also well aware of that fact.

Readers, if you happen to spot any of the rebel Avatar's in your neighborhood please make contact with both local authorities and us immediately. No one has offered any reward money to date, however an anonymous legal eagle did suggest that if the outbreak of the new breed of Avatar's become too much of a problem that reward money may be offered.

Rinaldi or her Human Statue Bodyart enterprise is understood to have not entered any marketing or media awards this year, but judging upon her recent efforts we think most certainly that she should throw her colourful hat in the ring.

At the time of publication a media leak suggested that Rinaldi and / or the rebel Avatars, will also be covered in suburban Sydney newspaper, Northern District Times, published by the Cumberland Newspaper Group.

In the meantime entertainment and media commentators have suggested to enjoy the ride, as its unlikely to last forever, however with that said, Rinaldi and friends are understood to always remain one or two steps ahead of the thought police, adding media tycoon Richard Branson, John Travolta, Nicole Kidman and rock gods KISS to her 'To Do - To Paint' list. Rinaldi if you're out there, and I think you are, I See You!


Sydney Opera House Open Day Gets Visual And Musical Surprise with Kat Ferguson and Eva Rinaldi, by Greg Tingle - 24th October 2010

Today was the special one off open day for the famed Sydney icon - the Sydney Opera ("Oprah") House.

Approximately 50,000 lined up to get an insiders look at "The House", and the wet weather was no deterrent.

Attendees were treated to an unexpected (but largely very welcome) unscheduled happening and performance by Eva Rinaldi and her Human Statue Bodyart troupe, passionately campaigning to bodypaint and create a human statue of Oprah Winfrey and friends, rain, hail or shine.

Rinaldi, who has let it been known the world over of her wish to to paint Oprah and friends, pulled out all the stops today, even securing singer - songwriter sensation, Kat Ferguson, who co wrote 'If I Could Have One Wish' with Kay Fallico.

The seemingly impromptu and unscheduled performance drew considerable attention by visitors, news media and security, who hung on every word. In a curious twist, famed Bondi Beach photographer Peter Carrette appeared out of the middle of nowhere, just as he did last weekend at Bondi, and appeared to get the cream of the photographic opportunities, flanked by up and coming "pap" Marek Jezierski. Both paps seemed to have better information on the surprise and were more up to speed than the official Sydney Opera House security team, who were largely warm and inviting to Rinaldi's creative surprises.

Numerous passes by picked up on some of the lyrics that included "I feel a masterpiece unfolding, beneath this paintbrush that I'm holding...Dear Oprah please be brave, cause every coin I raise, will make this world a better place." Even some of Rinaldi's bodypainted models and human statues started singing and dancing, including her very own 'John Travolta Qantas Pilot' (Martin Vadam) and Taaleah Jezierski ('Statue Of Liberty'), Benjamin Cao (Australia reptile) and Jillian Bachara ('BBW Beach Babe'). 'John Travolta' caught the eyes and heart of a bush swag of Japanese tourists who were overheard to say "John's hot stuff", and "Trovolta" responded in kind with a few dance moves, flex or his pecs and a tip of his captain's hat. Others were also heard to shout out "Where's Tom" (Cruise), and chatting about Gail, Russell, Hugh and Jack Thompson was also picked up by news media technical equipment.

The open day proved to be a big hit with both Aussies, tourists, news media, celebrities et al, and no doubt the day further warmed up Australians for both official and paid performances at "The House" as well as the pending arrival of Winfrey and friends in December.

Yes folks, Australia still has "Oprah Fever", regardless of whatever spelling or connotation you choose, and media leaks advise that Rinaldi and some of her inner circle will be campaigning again tomorrow at "people power" news media mainstay, 'Joy's World' as seen on TVS.

We have to hand it to Tourism Australia, Sydney Opera House, Eva Rinaldi and all news media and performers involved... they have really got it right this time, and the surge of campaigning has appeared to put a shot in the arm of Australia's recently struggling tourism sector, and the buzz around Sydney's cafes and water coolers has to be heard to be believed. Well done Australia, you are once again showing 'The World' how its done. One last thing... "Let's Paint Oprah!"

*Greg Tingle is a friend and associate of Eva Rinaldi



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