Trav and Mag launch dayglo orange folk, by Valerie
11th May 2004
The Sydney Morning Herald)
In the slowest striptease since
Gypsy Rose Lee twitched her feathered fans, the
grey shroud slid off the jet. And slid, and slid.
VIP guest launcher, John Travolta, tapped his
left foot and swung his right arm out, Saturday
Night Fever style, as he watched the painful progress.
At last, the cable lifted the cover in the Qantas
Jetstar jet was revealed - metallic silver fuselage,
five-point orange star on the tail, orange underbody.
Travolta spun around to the bank of TV cameras.
a beauty, eh?" he beamed, relieved no doubt,
that the eternity of waiting was over and his
10 minutes' promotional duty done.
we all were. Wait? First, the wait to enter the
hangar, a process similar to passing through Checkpoint
a one-hour wait in the chill, waiting for Travolta,
who turned up late, making his entrance through
a back door, into a buggy, up to the stage, where
he greeted Magda Szubanski.
actress is the presenter of the $15 million advertising
campaign for Jetstar - Qantas's new low-fare airline,
whose livery and uniforms were unveiled yesterday.
to Jetstar's jingle, borrowed from Cole Porter's
Let's Do It, Szubanski, in a raffish orange hat,
had entertained the crowd of airline staff, marketing
men, travel reps and media.
was the colour of the day, dayglo orange, the
colour of pumpkins and roadside witches' hats,
the covers of old Penguin paperbacks, the livery
of the European low-cost airline EasyJet, and
the trim on the Jetstar uniforms, and the star
on the aircraft's logo and tail.
Sydney firm Moon Design and Melbourne ad agency
Dewey and Horton came up with the Jetstar design
with a team from Jetstar's marketing department.
the committee approach, the uniforms are practical
women's boat-necked tops, slim pants and dresses
are black (shades of Peter Morrissey's Qantas
black dresses) with orange stripes at the neckline.
jackets are orange, with a tie belt, and orange
men wear black polo shirts, with orange piping,
black pants, and no ties.
here's a breakthrough: the captain does not wear
a hat. He, or she, wears the colours of authority,
black suits with white shirts. No orange for the
one offending item is the male cabin crew's black
jacket, with a black collar but eye-popping orange
lapels, the whole resembling the outfits in Star
Trek, the original William Shatner version.
airline will begin flying on May 25 with a fleet
of 717 aircraft and will later move to an all-Airbus