could be a $1m man, by Jason Avedissian - 10th May
Leading sports agents are convinced Patrick Johnson
has the capacity to turn his speed into million-dollar
more, the 30-year-old is set to become the next golden
face of Australian athletics, just like Cathy Freeman,
if he maintains his outstanding form.
first test of that comes today in Japan when Johnson
competes against the world record-holder, American
Tim Montgomery over 100m in the Osaka grand prix.
former manager, Sean Anderson, now with AMI Sport
and Entertainment, says Johnson has what it takes
to rake in the big bucks.
he becomes the fastest man in the world then we are
talking serious deals," Anderson said.
can be between $500,000 and a million dollars.
he keeps up with his form there will be a lot of companies
that would want to associate with him.
very marketable. He's got a terrific personality and
is very humble."
Hewitt's manager, Rob Aivatoglou, of Octagon, said
Johnson's earning potential hinged on his ability
to back up his electrifying 9.93sec run in Japan on
he was to win a gold medal at the Olympics, I think
you are probably looking at a six figure level, possibly
more," he said.
could be significant opportunities.
an unbelievable opportunity he's got."
agent Max Markson is another talking big numbers for
Johnson who is only currently sponsored by Westpac
and his employer, the Department of Foreign Affairs
says Johnson "should be able to pick up around
$750,000" between now and the Olympics in 2004
and potentially "double or triple that"
if he is crowned world champion in Paris in August.
now knows who Patrick Johnson is," Markson said.
also likes to compare Johnson to his former client.
is a lot of similarities with Cathy Freeman,"
had very humble beginnings and tremendous personalities,
wonderful reputation and they are both letting results
speak for themselves.
you can't deny the Aboriginal element.
are very proud Australians, strutting the world stage
and tremendous ambassadors.
are tremendous parallels."
Dodson, of Melbourne firm Sponsorship Solutions, says
Johnson's clean image will place him ahead of others.
is visually appealing and he's very well behaved from
a sponsors perspective," Dodson said. "He
is an ideal spokesman for a number of products and
if he can take off he has the potential to be a celebrity
in Australia and internationally."
to Business Review Weekly's top 50 Australian sports
earners list for 2002, Freeman was the highest earner
in athletics with $1.7 million, 29th overall behind
perennial leader Greg Norman ($24.6 million).