Media agency sees big growth potential and future in niche sectors; Local business, Blockchain, bitcoin, movie promotion, video games, sports and art Media Man Int

Media agency sees big growth potential and future in niche sectors; Local business, Blockchain, bitcoin, movie promotion, video games, sports and art

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by Greg Tingle

I'm often asked; What am I mainly working on, and on what sectors of media, new media, promotion and such do a see a future in?

Well, it's a good question, and one that I think deserves an answer.

Primarily we're working on just about anything ethical that we can see a dollar in!

The future - well, that's not so easy to predict, but here's a snapshot - media, new media and internet publishing is here to stay. So is social media, for better, or worse.

Niche areas of specialty, be it in media, publishing, advertising, sales, project management, talent management, or even sometimes misunderstood areas such as Blockchain and Bitcoin are all happening.

Fortunately, the internet medium can act as an interface or meeting place if you like, for most, if not all, of that above.

As I'm covered in previous columns, the news media business is ultra competitive. Ok, so you knew that already, but hearing it again can only further substantiate it. It's not like the wind is going to be blowing in the other direction any time soon.

The Media Man website network has lots of quality web traffic. That is a valuable commodity. Websites are akin to an artists black canvas.

The business of currency...

Currency is hear to stay, be it AUD, USD, EURO or even Bitcoin or other crypto currencies.... just don't do too much in China at present with crypto, for reasons well documented in The Australian Financial Review, Wall Street Journal and other business media publications.

Project Management - the world needs management and direction!

Show me a project, and I'll show you a reason to have it managed. From art installations, to a national or international media and advertising campaign, generally these things do manage themselves. They require one or more people to keep them on track.

Blockchain - accountability of everything...

Straight from the horses mouth (at Mr Wikipedia). Media Man will be attending numerous Blockchain presentations in Sydney. Only then will we start publishing in depth articles on the topic. In the meantime, thank you Wikipedia.

A blockchain– originally block chain– is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Each block contains typically a hash pointer as a link to a previous block, a timestamp and transaction data. By design, blockchains are inherently resistant to modification of the data. A blockchain is "an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way."[8] For use as a distributed ledger a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks, which needs a collusion of the network majority.

Blockchains are secure by design and are an example of a distributed computing system with high Byzantine fault tolerance. Decentralized consensus has therefore been achieved with a blockchain. This makes blockchains potentially suitable for the recording of events, medical records, and other records management activities, such as identity management, transaction processing, documenting provenance, or food traceability.

Bitcoin and other crypto currencies...

Bitcoin is gold - literally. It's also highly volatile, and one of the hottest business topics in the world. Crypto currencies are also a leading searched topic in Google and other search engines. The gaming sector has embraced the currency, and various online based trading platforms are getting in on the action.

Local news / Local talent...

Some of the biggest news stories in the world start off as very small news items. Keep watching this space here at Media Man (Int and Australia), and soon enough you will join the dots and get the picture. Over a decade plus I've worked on hundreds of campaigns. Some start off very small, and have ended up going national and then international - sometimes overnight. You want names or proof? Ok, look up the likes of Messages On Hold, Channel 31 Community TV, Githabul People native title, Save Bondi Pavilion, Australian Stunt Academy. Gladiators and John 'Vulcan' Seru, WWE Australian Tour, Human Statue Bodyart, Ambush Marketing, I.T. art mural, Sacha Banks art mural, Domain #1 app, and I think I will stop the list here for now.

Movies anyone?

We all enjoy a good movie. Now its just a matter of where it appears, be it cinema, Google Play, Amazon, Netflix, FOXTEL Now or somewhere else. Movies generally cost lots of money to product and the producers, studios and the like are looking for return on investment. What's where the right media, promotion and advertising come into play. Word of mouth is mega important, Rotten Tomato's certainly means something also, but you need to reach the masses. Many successful movie franchise also branch out into gaming, collectibles, such as figures, t-shirts etc. This strategy keeps the incoming coming in, long after the movie premier was shown. This is part of the sector of the success of Marvel Studios and DC Comic's themed movies (via Warner Bros.). See them all - collect the whole set. There's millions of Fanboys and Fangirls that just need to see and buy everything associates with the characters.

Hello Sports fans...

Sports fans are some of the most passionate people on the planet. Witness UK and Italian soccer er football fans. They travel long distances to see the games live. Stay up all hours or the night to catch the action on television, and sometimes are out of order at stadiums. Sports fans spend big money, not only on tickets but also merchandise. I've seen the merch that WWE do at their live events and it's big numbers. Over $500 for a replica WWE Championship title. Any takers? Ok, $40 for Roman Empire (Roman Reigns) shirt or a WWE Program is a bargain at just $20. A hotdog at the arena is only $7 bucks. Combat sports: take out a sub of Sho Boxing or UFC Fight Pass and you can binge all you want for in the region of $10 a month per brand. Sports fans love their sport on the go via smartphone. You wouldn't want to miss a second of the action would you.

Art is luxury. Art is passion. Art is business...

Art is anything you can get away with! Thanks to the late, great Andy Warhol for that one. He also said of art: Making money is art and working is art and good business is the best art.

Advertising vs News?

The Media Man crew prefers news to advertising. This quote is just part of the reason why?

"Advertising is the art of convincing people to spend money they don't have for something they don't need." Will Rogers

News

Wrestling fans and general public calling for movies and world class documentaries on pro wrestling legends: Gorgeous George, Andre The Giant, Bruno Sammartino, Rowdy Roddy Piper, by Greg Tingle - September 2017

WWE's television push on Australian network TV via Nine's GO!, working says Media Man agency

Bitcoin gaming, trading and casinos: Media, publicity and advertising opportunities via Media Man Int, Media Man Australia and Australian Sports Entertainment

Where will the Australian poker industry go?; Bitcoin and Blockchain says Media Man agency

Online newspapers; News apps way of the future, says Media Man agency - September 2017

Niche media, marketing and media campaigns the way to go says Media Man agency

New Domain TVC | Australia's #1 property app

Media, advertising and promotional opportunities for online Lottery, Bingo, eSports and games of skill brands (2017 - 2018)